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(USA Today)   Coors Twins a hit, except with women and people over 65   ( divider line 99
    More: Obvious  
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17246 clicks; posted to Main » on 03 Mar 2003 at 5:20 PM (11 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2003-03-03 02:38:48 PM  
"I love football on tv
Shots of Gina Lee
Hanging with my friends
And twins
I love burritos at four a.m.
Parties that never end
Dogs that love cats
And..and twins
And I love you too
Here's to love songs!"
2003-03-03 02:43:36 PM  
A 50-year-old woman said she was very uncomfortable with the party scenes. "She told us, 'I don't like you showing me what my son and daughter are doing (on) the weekends.' "
There's nothing like denial to build a strong relationship with your children!
2003-03-03 02:48:13 PM  
they are not a hit with me.

they are among some of the most annoying advertising ever produced for the internet, television, radio, movies, newspapers, books, billboards, handbills, bills (as in POST NO...), interstitials, direct mail, word-of-mouth, town criers (hear ye! hear ye!), minstrels, court jesters, right down to egyptians sending around a "buy figs" ad on papyrus and those french cave paintings that advertised good ox hunting.

they annoy me more than crying babies, boom boxes, loud cars, parents swatting their children in the grocery story, farting in public, cliches, bad beer, lousy roads and hot weather.

i hate you, coors light.
2003-03-03 03:39:34 PM  
Guy do you need a hug?
2003-03-03 03:41:40 PM  
Not more annoying than "because we CAN CAN CAN!"
2003-03-03 04:59:23 PM  
no, DownSouth, but thanks.

this story just touched a nerve. i have often believed that if i didn't understand an advertisement, i was not its target market (the mountain dew commercials of the guys skateboarding off mountains while parasailing with their dogs - on a bike! - for example).

this is probably just another case of that in action.

the nerve that it touches is the "i'm old" nerve.
2003-03-03 06:02:32 PM  
Miller chicks kick those flat ass coors girls ass. Actually that'd be a good commercial, Miller girls vs Coors Twins.

And why do we have Nascar, but we don't have a race that competes cars/trucks/SUV right off factory floor. You know so you can see what cars on the road will perfom like?
2003-03-03 06:03:44 PM  
I'd hit it, uhhh... them
2003-03-03 06:03:54 PM  
2003-03-03 06:04:06 PM  
Crazyjim, I'd love to see an SUV race. There would be more tumbles than the Olympic gymnastic finals.
2003-03-03 06:06:24 PM  
The funny thing is, the Coors twins are not all that hot.

But they're TWINS!

But they're really not that hot, compared to say, the average SBB girl or Helen Hunt, for example.

But they're TWINS!!

/ongoing internal debate
2003-03-03 06:08:09 PM  
I've not seen them, would probably not be impressed. But then I don't drink beer, don't watch sports, and am almost totally immune to advertising, so I'm sure they've already written me off as a lost cause.
2003-03-03 06:09:26 PM  
Helen Hunt????!!!!!

Guys like Boobies!

2003-03-03 06:10:24 PM  
I read this article in the paper earlier today while I ate lunch, and while I don't really care one way or the other about the ad itself, something still bugged me about the article.

he concept got its start when Ron Askew, marketing chief for Coors, asked FCB to create an "anthem for what guys really like."

FCB responded by writing "love songs" for guys. As Chuck Rudnick, group creative director, says: "Nobody would argue men love women, so why not two of them? That's why twins rings so true."

Theirs are "the highest-scoring spots in Coors history," Askew says. Coors Light was No. 3 in U.S. beer sales with a 2002 market share of 8.1%, up 1.2%, according to Beer Marketer's Insights. Bud Light was No. 1 with 17.8%, up 7.8%, while former No. 1 Budweiser was second at 15.6%, down 3%.

Coors' answer to charges that it treats women as sex objects: "We've been careful not to make this all about babes," Askew says. "All the women in the spots are leaders, not followers. The women are in control. They're the ones inviting you into the party at 4 a.m."

"We're very pleased with those numbers," Askew says. "These spots are designed for people 21 to 25 years old and for people who are young at heart."

These quotes from the various advertising and marketing executives make me wonder if all advertisers and marketers are scum-sucking societal leeches.
2003-03-03 06:10:25 PM  
Bah.. I prefer the 2 chicks fighting in the water fountain over "tastes great" vs "less filling" for Bud light(?) which was a slogan also for one of their older 80s campaigns.
2003-03-03 06:11:38 PM  
I dunno; I prefer the Miller Light cat fight :-)
2003-03-03 06:12:03 PM  
Coors' answer to charges that it treats women as sex objects: "We've been careful not to make this all about babes,"...

Yeah, that's going to go over real well with critics.

2003-03-03 06:12:14 PM  
Helen Hunt? Mike's Mom?
2003-03-03 06:12:16 PM  
I hated that lame song the very first time I saw that commercial. Just my luck that it's "popular." Now I hear it every five freakin minutes.
2003-03-03 06:13:26 PM  
Helen Hunt is a babe!
2003-03-03 06:13:44 PM  
03-03-03 06:08:09 PMAlphax
I've not seen them, would probably not be impressed. But then I don't drink beer, don't watch sports, and am almost totally immune to advertising, so I'm sure they've already written me off as a lost cause.

I'm sure the pet snake and/or tarantual advertisers have you in mind.
2003-03-03 06:13:52 PM  
Ku_No_Ichi, I 'll see your and raise you an
2003-03-03 06:20:06 PM  
Robotninja, of course they are. It's in the job description.
2003-03-03 06:21:07 PM  
The Miller light chicks are hotter as individuals, but you must remember your "twin math".

If the Miller chicks are 9s than you have 9+9=18.

However with twins, it's squared.
So even if they are 6s, it's 6*6=36.
2003-03-03 06:21:12 PM  
Come on, they look like farking guys in drag.
2003-03-03 06:21:47 PM  
JersyTim: Tarantula? Nope, I'm an arachnophobe. Snakes don't bother me, but I wouldn't want to feed one all the time.
2003-03-03 06:22:51 PM  
How can a Canadian see what the fuss is about?? Any links to the commercial available??
2003-03-03 06:25:52 PM  
*myself looking at the Coors twins*

"you should all four be ashamed of yourselves"!
2003-03-03 06:26:11 PM  
2003-03-03 06:28:21 PM  
they are cute.

but why twins? do you actually think you could hit both of em w/ your beer gut and drinking watered down piss-brews?

go and drink your yellow beers.........

i'll stick to the dark stuff and finding a real girl. :-/
2003-03-03 06:28:31 PM  
Hitting it may be difficult. They -are- polish...
-rimshot for the lameness
2003-03-03 06:28:46 PM  
Coors' answer to charges that it treats women as sex objects: "We've been careful not to make this all about babes," Askew says. "All the women in the spots are leaders, not followers. The women are in control. They're the ones inviting you into the party at 4 a.m."

Bullshiat... Not that I think that the ad campaign is all that bad =), but thats a completely false and fabricated statement... Admit the main selling point here is sex and move on my friends...
2003-03-03 06:29:31 PM  
GreasedNinja: I love your mathematical analysis...NOW I understand...
2003-03-03 06:30:05 PM  
I've no idea who they are but they do look like they are equipped with penis. I can see that as a plus though.
2003-03-03 06:33:47 PM  
Robotninja and Yotta:

I am an advertising executive and I think that Coors has done a great job with this branding campaign.
Since neither of you work in the field (and have no clue how advertising works) I can almost brush off your ignorance. When you can talk intelligently about market share, branding, cost per thousands/millions, then you will at least have something intelligent to say. Since the two of you probably don't even know anyone who works in advertising your comments are just uneducated, unintelligent blanket statements.
2003-03-03 06:34:02 PM  
oh yehhhhhhhhhhh.

everytime i pick up a 24 of coors light i get girls wanting to cum over and party, what a freaking great product.
2003-03-03 06:39:10 PM  
Theirs are "the highest-scoring spots in Coors history..."

Wow, even more popular than when they had the Mark Harmon as a spokesperson?

2003-03-03 06:44:27 PM  
Too bad the beer sucks still.
2003-03-03 06:48:01 PM  
Cool ads or not, I wouldn't drink Coors Light even if it was free.
2003-03-03 06:48:29 PM  
"twins Diane and Elaine Klimaszewski"

Now that's a mouthfull
2003-03-03 06:50:02 PM  
I'll see your and raise you one unbearably overused cilche:

Top that baby.
2003-03-03 06:51:19 PM  
Sex sells. The twins commercial only annoys me b/c of the song, I don't find it sexist.
However, I must add, that the Terry Tate commercials are pure genius.
2003-03-03 06:53:58 PM  
"pretty women make us buy beer. Ugly women make us DRINK beer."

~Al Bundy
2003-03-03 07:00:26 PM  
2003-03-03 07:02:22 PM  
great quote there gojiraxp....
2003-03-03 07:08:17 PM  
The ads have also caused Coors and FCB to be accused of sexism

Maybe so -- but I think they're one of the better marketing ploys of this decade. Of course, I also like the Progressive "Instant Voodoo" commercial.
2003-03-03 07:16:55 PM  
There is this billboard that I see all the time with those twins. They are standing next to eacher, breasts touching. And not just a little either. Just stating the obvious here. The message seems to be that if you drink that beer, you can have sex with, or at least watch two twins committing incest. Heheh. Go beer!
(Obviously, Im a woman who cant stand these adds.)
2003-03-03 07:20:36 PM  
This requires a tag
2003-03-03 07:45:10 PM  
There was Beer in those commercials?
2003-03-03 07:56:18 PM  
I personally think they are the lamest ads on television. It's all forced "coolness." Let's put aside that they are sexist, because well, they are. I'd be ok with that if the commercials showed even a hint of irony. They don't.

Irony is what makes the Man Show so funny. It's filled with tons of self-deprecating humour that demonstrates that Carolla and Kimmel don't take it all seriously.

Another horrible spot is that Bass Ale one with obvious actors telling "life stories." As if...
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