Madpiper

I am an advertising executive...

That you can say that with a sense of pride says alot about you. When the revolution comes, you are next in line after politicians and lawyers.

Close2TheEdge:

Agreed. There is a special place in hell reserved for the likes of Madpiper...right next to the Clear Channel execs.

Advertising Executive == Bullsh*t artist

'nuff said.

Sexism? Coors Light? Yea, so what? Sex sells, it is what keeps us all going. A life of no sex would be....well....I really don't know, and I don't want to find out.

But besides all of that, there twins!

Well, maybe. But Coors sucks ass anyway.

OMG!

Ohhh.... and they have a killer (Kitten) site!

VwlssWndr: GI Joe "hit it" 'shops are always good. Keep them coming!

don't like coors. lame music with stupid fiddle.

GuyIncognito, you're my hero!

Being an angry feminist PsychoNun, I wrote Coors a really angry letter asking why one of the twins couldn't be a man? Or why their couldn't be a set of male twins. They sent me back the lamest excuse...something about "our ads show men and women having a good time, equally." I wrote them back saying that if everybody was having a good time, then why were the women the only ones who were scantily clothed? They sent me some coupons for Coors Light.I hate their stupid beer...tastes skunky anyway.

I like the Coors commercials. Of course, the only reason I like them are the hot chicks and cheerleaders in them. They don't in any way give me any desire to drink any beer at all, much less their brand, nor do I think that drinking that beer would make me cool or get me any of those hot chicks or cheerleaders. I just like looking at women in sexy/revealing outfits. Most other guys probably have the same general opinion. That's the thing about commercials like this...they get good responses from the target audience, which makes them appear to be successful. But how much extra Coors is really sold because of these type of commercials?

From the twins' site:

Born of Polish immigrant factory workers, The Twins have forged a career out of beauty, authenticity, wholesomeness, and dedication



That's such BS, they forged their career out of being pretty, being twins, and having well-formed boobies.

I don't even think they look that much alike...no more than similar sisters...

Close2TheEdge

In my book, advertising executives are first, followed by CEOs, lawyers and politicians.

Then again, Madpiper's claim reminds me of all the people claiming to be in the military in these forums.


This is a castle, and vee have many tapestries. But if you're an advertising executive, then I am Mickey Mouse!

Wonders if anyone has the link to the Twin Fantasies NSFW age from a few months back.

Those were twins.

Damn_Conservative_Media

Go to www.fox49.com
Look under "Personnel"
My name (last name Christian) is ACCOUNT EXECUTIVE.
I have worked in advertising for 15 years. So lick me and be my biatch.
And since I see that I'm the only person here who works in the field your (and Close2TheEdge's) opinion(s) don't mean squat.
If any of you care to actually discuss advertising instead of wanking about and acting "cool" by insulting me, please feel free to ask questions. I'm not arrogant, but I absolutely detest accusations that people in my field are scum. When you have walked a mile in my shoes, or have worthy questions to ask instead of stupid statements, I'll take what you have to say with a grain of salt.

Feh. Real women drink Guinness.

ZTigerX:
This particular commercial was part of a branding campaign. There will probably more commercials like this to follow.
Their idea is to plant in your mind that Coors is what cool people drink. It did increase their sales somewhat. The American market is fickle. "Joe Sixpack" usually buys what brand is on sale. It is their hope that when you decide to buy beer, you will remember their commercial and buy their brand.
Beer is a hard market to gauge an advertising campaign.
If you look to other products it is easier to track its success.
Take Allegra. The first commercials showed people doing all sorts of outdoor activities. All the commercial said was "ask your doctor about allegra." It didn't tell what it was, or what it did.
Allegra made a fortune.
Other's have followed suit. That was a very successful advertising campaign.
You could probably look at Coors stock reports and see if their stock has gone up. Since I work in the field I have a first hand knowledge of which national companies I handle are doing well. If I see commercials that I think are really excellent, I buy stock. I've had a few mistakes, but I'm doing pretty well. I'd recommend Best Buy right now. Earnings are up.

Coors' answer to charges that it treats women as sex objects: "We've been careful not to make this all about babes," Askew says. "All the women in the spots are leaders, not followers. The women are in control. They're the ones inviting you into the party at 4 a.m."

If the reporter from USA Today was a real guts ballplayer, the followup question to this screaming, patented lie would be: Who exactly do you think you're fooling?

Madpiper "Go to www.fox49.com
Look under "Personnel"
My name (last name Christian) is ACCOUNT EXECUTIVE."

Are we supposed to be impressed? And Tallahasse. yea THAT's a big market. And the Fox affiliate, to boot. Color me non-plussed.

If you had half a farking brain you'd be taking the feedback you're getting here and working with it (yea not your product but feedback is feedback), rather than insulting people that are expressing an OPINION. I happen to like the ads myself, but I'm not inclined to respect a sales weasel who gives us the "look at me!!! I'm a (not very) important ad executive!!!"

The vast majority of the people in your field ARE scum. I worked in a (much smaller than Tallahasse) market as an intern about 13 years ago. I couldn't stomach the insincerity and backstabbing that is inherit in sales, much less AD sales.

It's people like you that thought it would be a good idea to make ads louder than the shows they're padding. That's not only annoying, that's a huge problem for people living in apartments, etc who like to watch their shows at a reasonably loud volume, say, just as loud as they can get away with. Ad comes on, and its banging on the wall from the neighbor and noise complaints to the office.

It's people like you that think it's cute to run automated phone messages (illegal in this state, but that didn't stop an orlando market news outfit from trying it) that call answering machines and pretend to be local "talent" asking you to watch their news program.

I have known a few respectable Salesmen. None of them have been ad salesmen.

I don't need credentials in your field to tell you that I didn't have much respect for you after reading your original statement, and I have absolutely none after reading your "grain of salt" whine.

No wonder you're stuck in a 3rd or 4th tier market. After 15 years? Where'd you start, some low power station (you know, the ones with numbers as part of their call letters, ones that have nothing to do with the frequency) in Podunksville Iowa?

Oh gosh! *Hands to the side of my face in mock horror!* There are angry feminists that don't like commercials showing attractive women?

Oh well.....

Personally, I think most feminists are angry frustrated closet dykes...but then again, that's just MY OPINION.

madpiper

When you have walked a mile in my shoes, or have worthy questions to ask instead of stupid statements, I'll take what you have to say with a grain of salt

Friend, with all due respect, it would appear that your side are making the stupid statements.

Your side are? I'm a genius.

I defer to your first-hand knowledge on advertising.

However, on your point about Allegra, that's really the best way to advertise I think. You gotta at least give people a solid reason to buy the product, other than pure image. Sure, hot chicks and croaking frogs are good for brand recognition, but it's always good to include a reason why your product should be chosen. That's really the only advertising that affects me, I might consider choosing a specific brand if they give me a good solid reason to. I think Miller Lite really hit that one on the head, not only have they got the hot chicks with big boobies in their underwear wrestling, they have the ongoing argument over the two things that make their product great: The taste, and the fact that it's not as filling. If I drank beer and wanted a light beer that tasted good, seeing that commercial would implant the image of the product in my mind, and I might sometime decide to give it a try, since it looks like something that might suit me.

/end ramble

Well Gojira,

I've worked in the Pensacola/Mobile market which was market #63 when I worked there. There's more ad dollars where I am now than where I've previously worked. I make a bigger paycheck here. But since you don't have what it takes to make it, I'll accept that you aren't cut out for this type of work. Since you spent a very short time working in TV you still don't know diddly.
And since you still have no grasp of adverising, I'm willing to overlook your statements also.
Blah, blah, blah.
You haven't spent enough time in the field to know that the loudest ad doesn't always win.
If you haven't been paying attention, FOX won the last sweeps, hands down. #1 in adults 18-49. The prime demo for advertisers.
When you are better informed, come back. We'll talk.

The American market is fickle. "Joe Sixpack" usually buys what brand is on sale

That's very true. Also, the allure of something being on sale is often enough to sell it, even if a competing product is a better deal at regular price and the shopper doesn't give a ratfark which he gets. Even a minor reduction in price will generate lots of extra sales if it's properly pointed out to the consumer. As you can probably tell, I work in retail. Images can definately sell products, a lot of people are easily impressionable when it comes to buying stuff, or at least they don't care enough to bother thinking about things and just buy what looks best at first glance.

Personally I don't have a problem with beer commercials showing half-naked women. But where are the half-naked men, dammit? I drink beer too, and I want my men!

ZTigerX:
You hit the nail on the head. However, sales promotion only works in the short run. You can't train your clintele to only shop at your store when there is a sale. I've seen many places go under because there was a "sale" each week.
The public isn't as stupid as people think.
A well thought out branding campaign keeps top mind awareness of your store even when you aren't running a sale. Trouble is: too many people are labeling themselves "branding experts." A lot of businesses have bit the dust by doing useless branding campaigns.
That's why I have invested a hell of a lot of time and money on becoming a better script writer/brander. Countless books/seminars/classes. I have been able to carve out a niche as somebody who actually brings my clients business without bilking them for lots of dollars. There are few like me (even though people like Gojira refuse to admit) who actually care about their clients and see that their success equals my success. I have more clients with small ad budgets than most people in my market, yet I meet my budget every month. I help business bring in more business, which is the true goal of any ad sales person.

Gojira.

Wow! An intern. You really learned a lot. You could fathom all there is to know about ad sales from an internship in one small market. You really are a sage and are so experienced in advertising.
I'll admit that there are more asshats in ad sales. But they are dishonest and are bs artists. I am not. I stand by what I said.
The OPINIONS that I railed against were from people who made blanket statements (like yourself, O experienced one).
Hell, I could say that all systems administrators are pasty faced pud-pullers who can't socialize with actual people and get sexual satisfaction from internet pr0n. But that would be wrong because there are Farkers who are sys admins who are really cool. So curb your thoughts and realize that there are ad sales people out there who know what they are doing and do it well. Your limited experience does not make you an expert.

I'd gladly have sex with either one (or both) of them. But not at the same time. I mean, that's farked up. They're sisters! No incest for me, even if it's of the lesbian variety. Mmmm, lesbian variety....

A 50-year-old woman said she was very uncomfortable with the party scenes. "She told us, 'I don't like you showing me what my son and daughter are doing (on) the weekends.'"

In related news an ad featuring a pair of 50-year-old women shopping for depends ranks very low for men ages 21-25.

Q: What's the one thing Coors could do to sell more people on it's beer?
A: Make it taste good.

Same with Bud.

Wait, Madpiper, I'm confused. Do you work in the field and have first hand experience? And are we all just a bunch of uninformed yahoos with limited experience who make blanket statements? I don't think you've touched on any of these issues in your posts.

Do you really think that insulting us and bragging about how great your job is is the most effective way to convince us that ad executives aren't assholes?

03-03-03 06:33:47 PM Madpiper

"I am an advertising executive and I think that Coors has done a great job with this branding campaign...[You] have no clue how advertising works) I can almost brush off your ignorance. When you can talk intelligently about market share, branding, cost per thousands/millions, then you will at least have something intelligent to say...your comments are just uneducated, unintelligent blanket statements."


I dnno, your credentials as an Ad Exec aside, seems weird for you to insult the consumers for not appreciating a "great branding campaign".

um, shut up you like it...that how advertising works now?

In Sweden we have laws against sexist advertisements. Racist ones too, I'm sure. So basically I don't have to see stuff like this and somehow we as a people manage to live on, and companies manage to sell their crap anyway.

Personally, I think most feminists are angry frustrated closet dykes...but then again, that's just MY OPINION.

Gee, I wish. Considering the high % of feminists around here it'd rock very much if they were all secretly lesbian. A little confusing when it comes to male ones though. Hmmm.

Madpiper, i see you, and i know who you are. Having worked promotions for a fox affiliate (just inside the 50 market) i wonder just how your script writing is coming along? Come on my brother, we all know how much blood sweat and tears are poured into local advertising scripts (especially those written by the account salesman). NONE. Account executives at affiliates = car salesmen/gateway specialist. You can spit out your neilson cum's and market shares all you want to your clients. it don't impress me.

Madpiper

If you are an ad exec, and I am seriously thinking you are just some angry troll, then what you should be concerned with is what consumers think about the ads.

I think they are inane. I think they are forced and phony. The pseudo-Limp Bizkit music only adds to the lameness. I couldn't care less if they are a prime example of branding or some other pseudo-scientific piffle.

The ads are lame. I guess if you think they are cool, then that means you are lame too.

That's one consumers opinion.

Another thing, for a guy who wears kilts on the side, you have alot of repressed anger.

Oh, uh, wait a minute...

I dunno, Ive been accused over and over of being a feminist (if it means advocating equal rights, then I am) but I liked the ads - kinda capturing the spirit of watching football and drinking beer. Course, I'd never drink Coors Light - no cheap domestic beer for me.

guys are attracted to women (obvious) - so use them in advertising to sell your product - men can (and have been used) just the same to sell products. Its too early for me to think of an example, except that Simpsons episode where Marge falls for that paper towel guy.

Its not sexist - when women spend so much $$$ to make themselves more attractive to men how can they complain that companies use attractive women to make $$$.

um. they are trying to sell beer to young-middle aged men who watch sports. The majority of those in that category like hot women that are scantily dressed, so it's good to cater to them if you want them to notice your commercial.

Oh, and there are scantily clad men in the commercials too, how about those guys in silver paint? 320 lbs of jiggling equality there for ya!

I won't drink coors light, I think it's not very good tasting. I do like the commercials, though, and as proof that they work, I remember that song when I see coors stuff.

Anyway, the girls that watch sports with me (there are more girls than guys watching the games at my house through football season) think the commercial is hilarious. But then, they are confident women who don't feel that men seeing other attractive women acting sexy should threaten them. They do really want a similar commercial or just photo shoot of the barber twins, Ronde and Tiki to oggle, though.

Oh, and that commercials on tv being louder than the show... that really is freaking annoying. On a nice sound system a small difference in volume becomes HUGE, going from an engrossing room-filling sound to a blasting painful one when the show hits a commercial. Any time that happens in my house I mute the commercial automatically, and I make a mental note of the product and will avoid buying it. Just my small little protest against them.

Elfastpanst: I said I worked in advertising for 15 years. Not in sales. I was an ad writer for a big agency in Pensacola for a portion of that time. I have also been a cinema/videographer. So, no, you don't know me. Like I said before, I've spent a lot of my own time and money on sharpening those skills. I have a couple of addys under my belt.
As for the rest of you, you can have your opinions about advertising. The fact is, they are just opinions. Not fact. You are also a small portion of the population. The Coors ads worked. Like them or not, they worked.
As for the hostility, I have a bunch of imbeciles saying "yeah, you work in advertising, riiiiight."
I don't go around criticising other peoples jobs in the forum. You do what you do because you like it. I love my job. When I have wankers who don't even have the slightest idea how my chosen field works I take offense.
And Elfastpants, I have been to the Roy Williams' Wizard Academy. Check it out at Wizardofads.com. It's one of the premier places in the nation for script writing.

PM Laurenmilan
Feh. Real women drink Guinness.

Hear Hear. Coors Light is for ponces and any guy who drank it round my part of the world would be in for a kicking..and thats just from me! Or any girl for that matter. Coors Light..sad
M

This is a bit late, damn sleeping got in the way of posting

Madpiper: However, sales promotion only works in the short run. You can't train your clintele to only shop at your store when there is a sale. I've seen many places go under because there was a "sale" each week.
The public isn't as stupid as people think.
A well thought out branding campaign keeps top mind awareness of your store even when you aren't running a sale.

Which is exactly why Wal-Mart is so successful and Kmart is falling apart. Those corporate farks think that weekly sales are the answer to everything and making customers overall shopping experience a good one (i.e. actually HAVING merchandise in stock) is something that can be deferred as long as we have something to draw people in and the stores look nice. The scary thing is that those sales are probably the only reason we're still doing as well as we are, but even that won't last forever if something isn't done about the problems.

/bitter about corporate stupidity which may well cost me my job

Sigh.

It's just the essence of advertising that bothers me. It's in the terminology: "training", "consumers", "plant in one's mind", etc. It's obvious when you watch. There's a concerted effort to manipulate the minds and opinions of others. I'm particularly bothered when it comes to advertising to kids. They're minds have absolutely no protection against the constant barrage of epileptic seizure-inducing, attention-span shortening, mind-numbing advertising that makes good little consumers of them. Madpiper, no offense, a man should take pride in his work, but I don't understand how anyone can feel really good about the crass commercial assault that is waged on every American television viewer. Maybe I'm in the minority, and, granted, this is simply an opinion, but I'm always saddened by the fact that honest trade has been replaced by gimmicks, video production quality, and snappy editing. Ah, well, I accept that in our system, we must be consumers first and people second.

Fortunately, I recognize my option to turn the frigging thing off, but that doesn't make me any happier about it.

On a side note, the one piece of advertising that has really worked is for that damn "Swiffer" thing. I saw it on the tube, bought it, and have actually been pretty happy with it. Makes picking up loose hair a snap.

Now I'll go hide my face in embarrassment, natch.

Ohmygodiamjesus: No offense taken. It does go a little deeper than what you described, but your words do have a hint of truth. At least you were honest and didn't try to bring me down like the others on this board.