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(Metro)   Harmonic Pepsi logo is nature's simultaneous 4-cornered brandcube   (theridiculant.metro.co.uk) divider line 73
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10197 clicks; posted to Geek » on 11 Feb 2009 at 10:15 AM (5 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2009-02-11 10:09:41 AM  
Having worked for a market research company (specifically the one who did the New Coke product research) I can attest to the fact that there actually ARE research analysts and product specialists who take that shiat seriously to the point of ridiculousness.

I once saw a 30 page report discussing the emotional drivers and psychological implications of a proposed shape change for Doritos. (pointy corners vs rounded). Wild shiat!
 
2009-02-11 10:17:27 AM  
orbitingfrog.com
 
2009-02-11 10:23:30 AM  
markie_farkie: Having worked for a market research company (specifically the one who did the New Coke product research) I can attest to the fact that there actually ARE research analysts and product specialists who take that shiat seriously to the point of ridiculousness.

Don't you understand? That's not thinking not knot thinking. Cut through the gordian knot of your crumpled cerebellum. Break the bars of your reality cage. Your paradigm is your prison.
 
2009-02-11 10:24:22 AM  
Actually, I thought the document was interesting and not 100% baloney. Better than pulling four random designs out of your butt and then focus grouping them and "refining" them so that you end up with bland nonsense like the Lucent swoop.

It also makes sense for the ad agency to get the client to buy-in to their concept long term. So the strategy is to tie it to a natural logo evolution from the past. Very smart.
 
2009-02-11 10:24:50 AM  
If someone wanted to pay me a shiat ton of money to write up a bunch of bullshiat that makes them feel better about their logo, I'd do it too.
 
2009-02-11 10:24:58 AM  
i253.photobucket.com

Real cute Poindexter.

Now go fetch momma a Pepsi, and if your room isn't immaculate I'm going to work out my Big Bang Theory - ON YOUR SMART-ARSE WITH A WIRE HANGER!
 
2009-02-11 10:25:22 AM  
equilibrium: markie_farkie: Having worked for a market research company (specifically the one who did the New Coke product research) I can attest to the fact that there actually ARE research analysts and product specialists who take that shiat seriously to the point of ridiculousness.

Don't you understand? That's not thinking not knot thinking. Cut through the gordian knot of your crumpled cerebellum. Break the bars of your reality cage. Your paradigm is your prison.


In other words, take the red pill.

/Did the headline remind anyone else of Three-Cornered Pitney?
 
2009-02-11 10:28:34 AM  
i2.photobucket.com
 
2009-02-11 10:29:32 AM  
All I wanted was a marketing contract, but she wouldn't give it to me.

mandyto.pinnula.com

Just one marketing contract!
 
2009-02-11 10:31:31 AM  
Pompus damn sugar-water pushers.
 
2009-02-11 10:37:01 AM  
andrewsullivan.theatlantic.com
 
2009-02-11 10:37:24 AM  
scarmig: Pompus damn sugar-water pushers.

roffles. You wish they used sugar.
 
2009-02-11 10:38:46 AM  
markie_farkie:
I once saw a 30 page report discussing the emotional drivers and psychological implications of a proposed shape change for Doritos. (pointy corners vs rounded). Wild shiat!


Is there clinical data to back up these claims? There would have to be to fill up 30 pages. Instead it would just be "People like round corners. We should make round corners."

I'm not going to say that advertising and all that marketing doesn't affect me. They have probably tapped into my subconscious and figured out what moves me and somehow managed to translate that into product. What's scary is that it's very possible that they know more about me than I do.

/but if they really knew me, they woulda kept SURGE!
 
2009-02-11 10:39:28 AM  
YOU ARE EDUCATED STUPID
 
2009-02-11 10:40:12 AM  
At least the Pepsi energy fields are in balance
 
2009-02-11 10:45:08 AM  
Where can I get a job writing BS about how splotches of color relate to hidden corners of the psyche?

Guess you need the sort of degree that proves all rational, logical filters have been turned off. I imagine that's what they study for their Marketing degrees.
 
2009-02-11 10:52:19 AM  
I liked how they were saying that 1 light year is equal to 671 million miles per hour.

Silly - 1 light year is equal to 6.02 x 10^23 furlongs per fortnight!
 
2009-02-11 10:54:13 AM  
 
2009-02-11 10:55:46 AM  
I see that old Mr. TimeCube has updated his site to rail on Obama, and I quote:

"Obama must resign to save his people from his catastrophe. SUN power will not allow any Black Skin power to rule over its Light Domain." Etc.
 
2009-02-11 10:56:46 AM  
Mad Canadian: I liked how they were saying that 1 light year is equal to 671 million miles per hour.

Silly - 1 light year is equal to 6.02 x 10^23 furlongs per fortnight!


I still have no idea why THAT specific amount is so special in science. why not 6*10^23? Or just 10^23?
 
2009-02-11 10:58:03 AM  
While as a physics major all the BS about gravitational fields horrifies me, I don't think in-depth analysis of even minor things in branding/product development is a farce - psychology plays a huge role in how people perceive things, so even small changes can shift people's attitudes to a product.
 
2009-02-11 10:59:05 AM  
kittyhas1000legs: Mad Canadian: I liked how they were saying that 1 light year is equal to 671 million miles per hour.

Silly - 1 light year is equal to 6.02 x 10^23 furlongs per fortnight!

I still have no idea why THAT specific amount is so special in science. why not 6*10^23? Or just 10^23?


Avogadro's Number (the number of atoms in 12g of C-12)
 
2009-02-11 11:01:40 AM  
ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama, and I quote:

"Obama must resign to save his people from his catastrophe. SUN power will not allow any Black Skin power to rule over its Light Domain." Etc.


dat's Cubist!
 
2009-02-11 11:03:34 AM  
deltabourne: kittyhas1000legs: Mad Canadian: I liked how they were saying that 1 light year is equal to 671 million miles per hour.

Silly - 1 light year is equal to 6.02 x 10^23 furlongs per fortnight!

I still have no idea why THAT specific amount is so special in science. why not 6*10^23? Or just 10^23?

Avogadro's Number (the number of atoms in 12g of C-12)


Seems rather arbitrary to me, but... whatever. That's why I'm not a science major.

/soon-to-be-unemployed business major
 
2009-02-11 11:06:38 AM  
deltabourne: kittyhas1000legs: Mad Canadian: I liked how they were saying that 1 light year is equal to 671 million miles per hour.

Silly - 1 light year is equal to 6.02 x 10^23 furlongs per fortnight!

I still have no idea why THAT specific amount is so special in science. why not 6*10^23? Or just 10^23?

Avogadro's Number (the number of atoms in 12g of C-12)


So when do you celebrate Avogadro's day? 6/2, 6/23, or 10/23
I think the people at moleday.org are wrong.
6/02 at 10:23 am makes the most sense to me.
 
2009-02-11 11:09:46 AM  
ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama,

Wow, I check his site every few months and this is the first time I've noticed anything new in years.
 
2009-02-11 11:25:32 AM  
xuanzhiyouxuan: ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama,

Wow, I check his site every few months and this is the first time I've noticed anything new in years.


I thought perhaps he got lost on one of his 2 missing sides. Cubes are 6 sided and not 4 sided still, right?
 
2009-02-11 11:29:05 AM  
And here's the current one:

3.bp.blogspot.com
 
2009-02-11 11:34:19 AM  
kittyhas1000legs: deltabourne: kittyhas1000legs: Mad Canadian: I liked how they were saying that 1 light year is equal to 671 million miles per hour.

Silly - 1 light year is equal to 6.02 x 10^23 furlongs per fortnight!

I still have no idea why THAT specific amount is so special in science. why not 6*10^23? Or just 10^23?

Avogadro's Number (the number of atoms in 12g of C-12)

Seems rather arbitrary to me, but... whatever. That's why I'm not a science major.

/soon-to-be-unemployed business major


It's easy. It's a way of converting from molecular mass to a mass we can actually measure.

HCl + NaOH --> NaCl + H2O

This is an acid base reaction, transforming two highly corrosive chemicals into harmless salt water.

The problem is that if you screw up the quantities, you'll get an excess of one of the reactants and end up with corrosive salt water.

HCl has a molecular mass of 1 + 35 = 36 amu. (1 amu = the mass of a proton)
NaOH has a molecular mass of 23+16+1 = 40 amu.

So, 36 amu's of Hydrochloric Acid will exactly neutralize 40 amu of Sodium Hydroxide.

The problem is that I can't measure out an amu. It's too small to work with. That's ok, I can use any other unit I want, as long as I am consistent. We could use the BFM's Couric unit instead.

40 Courics NaOH + 36 Courics HCl --> saltwater.

Grams are probably a more convenient unit for lab work, so instead, it becomes 40 g NaOH + 36 g HCl --> saltwater.

Avagadro's number is simply the relation between amu and grams. That is, 1 gram = 6.022... x 10^23 amu.

If however, we were doing most of our lab work in Ounces, rather than grams, then there would be a different value for it.

Our 40 g of NaOH then contains 6.022 x 10^23 individual molecules of NaOH, as does our 36 g of HCl.

On a day to day basis, we don't even need Avagadro's number, as we can look up the masses of the chemicals involved, and just measure them out in grams (or Courics). This quantity of any chemical is called a MOLE. Dissolve 1 Mole of a chemical in 1 litre of water, and you have a 1 Molar solution. Now you can measure volumes instead of weights.

The definition given above:
Avogadro's Number (the number of atoms in 12g of C-12),

is perfectly correct, and is the formal definition. The problem is that formal definitions are developed for exactness and precision, not for usability.


// Pedants, don't bother.
 
2009-02-11 11:36:09 AM  
amplexus: xuanzhiyouxuan: ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama,

Wow, I check his site every few months and this is the first time I've noticed anything new in years.

I thought perhaps he got lost on one of his 2 missing sides. Cubes are 6 sided and not 4 sided still, right?


Did you just win $1000 by disproving the timecube?
 
2009-02-11 11:36:25 AM  
Mayhem of the Black Underclass: deltabourne: kittyhas1000legs: Mad Canadian: I liked how they were saying that 1 light year is equal to 671 million miles per hour.

Silly - 1 light year is equal to 6.02 x 10^23 furlongs per fortnight!

I still have no idea why THAT specific amount is so special in science. why not 6*10^23? Or just 10^23?

Avogadro's Number (the number of atoms in 12g of C-12)

So when do you celebrate Avogadro's day? 6/2, 6/23, or 10/23
I think the people at moleday.org are wrong.
6/02 at 10:23 am makes the most sense to me.


How about June 2, at 22:50 (10 to 23)
 
2009-02-11 11:38:19 AM  
amplexus: xuanzhiyouxuan: ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama,

Wow, I check his site every few months and this is the first time I've noticed anything new in years.

I thought perhaps he got lost on one of his 2 missing sides. Cubes are 6 sided and not 4 sided still, right?


I guess it's possible he lives in the second dimension and preaches to his fellow flat-landers that there exists such a thing as a "cube."
 
2009-02-11 11:39:21 AM  
kittyhas1000legs: Did you just win $1000 by disproving the timecube?

Damn! I shouldn't have posted the "2-dimensional defense."
 
2009-02-11 11:55:00 AM  
RON PAUL

GENE RAY
 
2009-02-11 11:57:00 AM  
Annotated popsicle-wicket with grilled cheese overtones and a rich Corinthian beatbox wafflemaker.
 
2009-02-11 11:59:53 AM  
Plus, I'm reading a book on branding right now so I'm getting a kick out of all of this.
 
2009-02-11 12:24:58 PM  
finnished: And here's the current one:

That logo looks like gay sperm trying to penetrate each other.
 
2009-02-11 12:27:37 PM  
xuanzhiyouxuan: amplexus: xuanzhiyouxuan: ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama,

Wow, I check his site every few months and this is the first time I've noticed anything new in years.

I thought perhaps he got lost on one of his 2 missing sides. Cubes are 6 sided and not 4 sided still, right?

I guess it's possible he lives in the second dimension and preaches to his fellow flat-landers that there exists such a thing as a "cube."


If the earth were a cube, but only rotated on one axis, then four seperate sides would alternately rotate to face the sun. The other two would represent the poles.

It scares me that I may have understood what he meant.
 
2009-02-11 12:29:50 PM  
xuanzhiyouxuan: amplexus: xuanzhiyouxuan: ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama,

Wow, I check his site every few months and this is the first time I've noticed anything new in years.

I thought perhaps he got lost on one of his 2 missing sides. Cubes are 6 sided and not 4 sided still, right?

I guess it's possible he lives in the second dimension and preaches to his fellow flat-landers that there exists such a thing as a "cube."


I'm not a goldy circle, I'm an even godlier sphere, you just can't tell! Watch out for those triangles or you'll end up dead.
 
2009-02-11 12:37:08 PM  
xuanzhiyouxuan: amplexus: xuanzhiyouxuan: ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama,

Wow, I check his site every few months and this is the first time I've noticed anything new in years.

I thought perhaps he got lost on one of his 2 missing sides. Cubes are 6 sided and not 4 sided still, right?

I guess it's possible he lives in the second dimension and preaches to his fellow flat-landers that there exists such a thing as a "cube."


I completely forgot about Flat-Land. Good book...I think. It's one of those reads that when you are done you don't know if you enjoyed it or not, but you don't forget it.
 
2009-02-11 12:46:36 PM  
If you look on the very bottom. . . It pretty much proposes that there are 2 Pepsi Galaxies to a Pepsi Universe. Two Colors, Red and Blue, mixed create violet.6 letters in the word violet, six ingredients included in the taste of pepsi.

COINCIDENCE? I THINK NOT!
 
2009-02-11 12:57:47 PM  
sxacho: At least the Pepsi energy fields are in balance

Pepsi fills my q-zone with pure cola goodness.
 
2009-02-11 01:02:46 PM  
vcoalition: If you look on the very bottom. . . It pretty much proposes that there are 2 Pepsi Galaxies to a Pepsi Universe. Two Colors, Red and Blue, mixed create violet.6 letters in the word violet, six ingredients included in the taste of pepsi.

COINCIDENCE? I THINK NOT!


www.pricescope.com
 
2009-02-11 01:29:38 PM  
www.pexandsolly.com
Available for comment.
 
2009-02-11 01:30:21 PM  
readymix: xuanzhiyouxuan: amplexus: xuanzhiyouxuan: ArthGuinness: I see that old Mr. TimeCube has updated his site to rail on Obama,

Wow, I check his site every few months and this is the first time I've noticed anything new in years.

I thought perhaps he got lost on one of his 2 missing sides. Cubes are 6 sided and not 4 sided still, right?

I guess it's possible he lives in the second dimension and preaches to his fellow flat-landers that there exists such a thing as a "cube."

I completely forgot about Flat-Land. Good book...I think. It's one of those reads that when you are done you don't know if you enjoyed it or not, but you don't forget it.


So you completely forgot about Flat-Land, but when you are done you don't forget it.

Mmmm-hmmm, tell me more.
 
2009-02-11 01:38:53 PM  
Bacontastesgood: Actually, I thought the document was interesting and not 100% baloney. Better than pulling four random designs out of your butt and then focus grouping them and "refining" them so that you end up with bland nonsense like the Lucent swoop.

It also makes sense for the ad agency to get the client to buy-in to their concept long term. So the strategy is to tie it to a natural logo evolution from the past. Very smart.


As a copywriter, I say this with all sincerity: Die. Die now.
 
2009-02-11 02:34:52 PM  
I don't get it.
 
2009-02-11 02:42:41 PM  
It also claims at one point, while explaining how the new logo will turn into a universe, that 1 light year is equal to 671 million miles per hour. A light year is a measurement of distance, not speed.

Pffft. I made the Kessel run in five parsecs, so I think I know a bit more about this "unit of distance / unit of speed" thing than the author does.
 
2009-02-11 02:42:46 PM  
Rickmansworth: I don't get it.

Welcome to the internet. (pops)
And yes, he is serious.
 
2009-02-11 02:47:11 PM  
deltabourne: I don't think in-depth analysis of even minor things in branding/product development is a farce - psychology plays a huge role in how people perceive things, so even small changes can shift people's attitudes to a product.

Sure, but you can say that about an infinite number of factors. For instance, the familiarity of a logo that had been around for over 50 years.... it isn't always a smart idea to change that, when you have a world-wide recognition of the former logo.

Unless the old Pepsi logo depicted the slaughter of babies, they did not need to change it. The lettering? Whatever, unless you're Coke (whose logo is the lettering), that's minor. But the logo?

Oh, and if this article is true (I wouldn't be shocked if it was a parody ad, but really wouldn't be shocked if it was real), I officially hate that ad agency. These people probably couldn't tell you what the E in "E=mc 2" is, but they're going to try to "be hip" by taking science and history to sell their product.
I mean, why not come out and say "Pepsi was invented by, and is still hand-made by, Jesus himself. Here he is, sleeping on his cross, dreaming about another day of bringing joy to the world: with Pepsi, not Christianity."
 
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