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(Advertising Age)   Coke to unveil a new tagline, "Open happiness," to replace its current slogan since 2006, "The corn syrup water side of life"   (adage.com) divider line 45
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437 clicks; posted to Business » on 15 Jan 2009 at 2:02 PM (5 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2009-01-15 01:04:16 PM  
Open happiness
Insert penis
 
rmz
2009-01-15 01:10:34 PM  
In before the "HFCS should be banned" hippies come swarming in.
 
2009-01-15 01:19:09 PM  
In moderation, corn syrup is fine

/I know rmz is with me on this
 
2009-01-15 01:19:50 PM  
Open happiness
Press Button
Receive bacon
 
2009-01-15 01:22:53 PM  
viva la revolucion!
farm4.static.flickr.com
 
2009-01-15 02:09:09 PM  
Open "Overt Marketing to Gen-Y".

Gen Y - After the angst of the teenage years now sees the world as a place of community, possibility, and they are positive. Coke has focused group studied this and is simply selling back to them what they want.

When Gen X was the target market, Coke was the Real Thing. Because, they like to keep it real, you know?

When the Boomers were the target, they had hippies singing Coke songs on mountain tops.
 
2009-01-15 02:12:55 PM  
I think openhappiness.com is already in use as a swingers' site.
 
2009-01-15 02:20:22 PM  
The new slogan is set to figure prominently in advertising and could replace "The Coke Side of Life," which was launched in 2006.

Did anybody know 'The Coke Side of Life' has been their slogan for the past few years???

Is this New(Same as the Old)/New Coke formula?
 
2009-01-15 02:20:45 PM  
that will be the only Happiness 95% of Americans will ever find if this country continues down the path it has been going for the last 8+ years......
 
2009-01-15 02:21:03 PM  
Self-brewed unsweetened iced tea, FTW.

/all of the caffeine, none of the HFCS-carbonation-crap
//lost 40 lbs in the first year after I quit drinking soda
 
2009-01-15 02:22:28 PM  
(Free and) Open (Source) Happiness.

www.softpanorama.org

"That's better"

/And don't call it Linux!
 
2009-01-15 02:22:38 PM  
Open a penis?
 
2009-01-15 02:23:30 PM  
Coke has tasted like ass since they lost their supply of Saskra root, one of the natural flavors. No ad campaign will fix that. Read more.
http://www.uncoveror.com/coke2.htm
 
2009-01-15 02:28:25 PM  
Linux_Yes: that will be the only Happiness 95% of Americans will ever find if this country continues down the path it has been going for the last 8+ years......

Yeesh, lighten up man.
 
2009-01-15 02:28:44 PM  
is it?
 
2009-01-15 02:35:33 PM  
uncoveror: Coke has tasted like ass since they lost their supply of Saskra root, one of the natural flavors. No ad campaign will fix that. Read more.
http://www.uncoveror.com/coke2.htm


Coke may taste like ass, but Pepsi tastes like what comes out of that ass.

RC Cola... Yeah, boy!
 
2009-01-15 02:35:58 PM  
johnny_vegas: In moderation, corn syrup is fine

Those commercials infuriate me.
 
2009-01-15 02:42:21 PM  
Boritom: uncoveror: Coke has tasted like ass since they lost their supply of Saskra root, one of the natural flavors. No ad campaign will fix that. Read more.
http://www.uncoveror.com/coke2.htm

Coke may taste like ass, but Pepsi tastes like what comes out of that ass.

RC Cola... Yeah, boy!


Try coke made in other countries where they still use cane sugar instead of HFCS. It is much better.
 
2009-01-15 02:42:28 PM  
LibertyFirst: Open "Overt Marketing to Gen-Y".

Gen Y - After the angst of the teenage years now sees the world as a place of community, possibility, and they are positive. Coke has focused group studied this and is simply selling back to them what they want.

When Gen X was the target market, Coke was the Real Thing. Because, they like to keep it real, you know?

When the Boomers were the target, they had hippies singing Coke songs on mountain tops.


Wait, you mean companies cater advertisements for their products to capture new demographics?! STOP THE PRESSES!
 
2009-01-15 02:59:46 PM  
Linux_Yes: that will be the only Happiness 95% of Americans will ever find if this country continues down the path it has been going for the last 8+ years......

HURRRRRRRRRRRRRRRRRRRRRR!!!!!!

/what an asshat
//don't forget to empty your drool cup
 
2009-01-15 03:01:24 PM  
I wasn't expecting this thread to be this filled with stupid so early on.

/I really should have known better.
 
2009-01-15 03:03:00 PM  
johnny_vegas: In moderation, corn syrup is fine

Shouldn't you be lobbying for corn right now?
 
2009-01-15 03:07:36 PM  
deltabourne: Wait, you mean companies cater advertisements for their products to capture new demographics?! STOP THE PRESSES!


Well this is fark and not news. The mainstream media hasn't figured out what is news or not though. They have figured out for the most part what sells.
 
2009-01-15 04:09:10 PM  
guilt by association: johnny_vegas: In moderation, corn syrup is fine

Shouldn't you be lobbying for corn right now?



see:


Bob Ondeeznuts: johnny_vegas: In moderation, corn syrup is fine

Those commercials infuriate me.
 
2009-01-15 04:22:42 PM  
me texan: viva la revolucion!

loves me some mexican coke
 
2009-01-15 04:32:39 PM  
uncoveror: Coke has tasted like ass since they lost their supply of Saskra root, one of the natural flavors. No ad campaign will fix that. Read more.
http://www.uncoveror.com/coke2.htm


What's up with the story about Nuclear Light Bulbs? That seems.. odd. ALso Energon Thermodynamics? really?
 
2009-01-15 04:34:42 PM  
Iblis824: uncoveror: Coke has tasted like ass since they lost their supply of Saskra root, one of the natural flavors. No ad campaign will fix that. Read more.
http://www.uncoveror.com/coke2.htm

What's up with the story about Nuclear Light Bulbs? That seems.. odd. ALso Energon Thermodynamics? really?


Move along, nothing to see there...
 
2009-01-15 04:41:13 PM  
kakarot251: me texan: viva la revolucion!

loves me some mexican coke


Came for Mexican coke leaving happy.

/wants a 500 ml of cola.
 
2009-01-15 04:59:01 PM  
Mexican coke = awesome
 
2009-01-15 05:10:34 PM  
The new Coke tagline is all about the JAZZ MUSIC and the JELL-O PUDDING POPS, Y'see

www.gawker.com
 
2009-01-15 05:35:40 PM  
me texan: viva la revolucion!

Hey,

Check the ingrediants on that bottle. I have discovered that the Liter versions use corn syrup. The 12 ounce bottles use real sugar.
 
2009-01-15 05:41:35 PM  
johnny_vegas: Linux

the Truth is a bummer, ain't it??
say hi to your tax dodging friends for me!
 
2009-01-15 05:43:16 PM  
MmmBadEggs: Linux

lets see............the greatest Financial disaster since the Great Depression.

my take is that you have no idea of what a Real Depression is like, do you?
no, i didn't think so.

hopefully, you won't have the opportunity to find out.
 
2009-01-15 05:47:38 PM  
DjangoStonereaver: Linux

hey, he's your Jesus, not mine. i'm Agnostic.

and here's a little tidbit i bet you don't know.

in Jesus' time, he was a Progressive, his life was about fighting against the status quo. and those who owned everything at the time crucified him for it.
if he was alive today, he'd be either an Independent or a Democrat.
there was nothing "Conservative" about Jesus.

ain't the Truth a trip!

have a nice day and tell that to your conservative republican bible thumping friends who believe they know Jesus.
 
2009-01-15 06:38:06 PM  
Linux_Yes: johnny_vegas: Linux

the Truth is a bummer, ain't it??
say hi to your tax dodging friends for me!


dude you are seriously depressed....meds may help, therapy certainly. It's kind of fun (in watching a train wreck kind of way) to notice that every single one of your posts is overwhelmingly negative, usually bigoted and sterotypical, and almost always off-point and trolling. But after the amusement wears off (pretty quickly generally), then all that is left is pity.
 
2009-01-15 07:51:43 PM  
I had a regular coke for the first time in 3 or 4 months last night. I then had 2 more and bought a 44 oz today. I'll take another 3 or 4 months off regular soda after this weekend.
 
2009-01-15 10:30:03 PM  
Coke is nasty and tastes like drain cleaner. Root beer is where it's at. Especially when you brew your own (and it has alcohol in it).
 
2009-01-15 10:57:19 PM  
eh, still better than the utterly stupid Pibb Xtra slogan back in the mid 90's.."Put it in your head".
 
2009-01-16 12:08:21 AM  
Still think they should have stuck with "Bite the Wax Tadpole"
 
2009-01-16 01:11:18 AM  
Bob Ondeeznuts: johnny_vegas: In moderation, corn syrup is fine

Those commercials infuriate me.


Why? It's true. HFS is almost chemically identical to regular sugar. Regular sugar in moderation is fine. So is HFS.

Sugar = 50% fructose + 50% glucose
HFS = 55% fructose + 45% glucose

The extra fructose doesn't really have that dramatic an effect. Now, that's not to say there aren't plenty of other reasons to hate HFS. Since it's so cheap companies put it in EVERYTHING. It's an inexpensive way to increase portion size. HFS is probably one of the main reasons American's are so damn fat. Well, that and we're lazy. My point is, if you're going to hate on HFS, hate on it for the proper reasons.
 
2009-01-16 05:08:50 AM  
My new years resolution was to drop the Coke/Diet Coke. Feel a lot better.
 
2009-01-16 08:40:36 AM  
RC Cola rules!!!
 
2009-01-16 11:42:12 AM  
You know, I love Coca-Cola. Coke Zero even more. You bilious bastages that decry that Mexican Coke, and Coke made with Cane Sugar are superior and anything else is crap, are probably the same mouth breathers that troll the beer threads saying that your sophisticated and trained palates will only accept triple hopped IPA made from the sweat of the virgins from Southern Sri-Lanka. It's a SOFT DRINK for the love of Christ, enjoy. Don't drink a case of it while you yerk it to furry porn downstairs in your uncle's basement and you'll be fine.

To quote a fine philosipher, Have a Coke and a smile and shut the fark up!
 
rmz
2009-01-16 12:23:27 PM  
AceDiamante: your sophisticated and trained palates will only accept triple hopped IPA made from the sweat of the virgins from Southern Sri-Lanka

But, it does.
 
2009-01-16 04:43:34 PM  
Artcurus: me texan: viva la revolucion!

Hey,

Check the ingrediants on that bottle. I have discovered that the Liter versions use corn syrup. The 12 ounce bottles use real sugar.

I noticed that too the last time I was going to get one... That combined with the rinsed off and reused bottles made me pass...
 
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