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(TampaBay.com (St. Petersburg Tim)   Slayed by Zero: Even The Fixx hates the new Toyota commercial   (blogs.tampabay.com ) divider line
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20384 clicks; posted to Main » on 11 Nov 2008 at 10:18 AM (7 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



302 Comments     (+0 »)
 


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2008-11-11 10:46:02 AM  
The Fixx is still one of the worst 80s memories I have.
 
SFW
2008-11-11 10:46:16 AM  
This commercial makes me want to saw my ears off. I understand they were trying to get in your head, but clawing at your sanity should not have been a goal.
 
2008-11-11 10:46:26 AM  
GAYYYY ASSSSS QUEEEEEER OOOOOOOO

/Comercial drives me insane
//I know a 5 year old that wants to jump off a bridge when it comes on
 
2008-11-11 10:46:34 AM  

HappyFarker: Sorry, the first time, is funny. 700th time, its not.


The odd part? Those are Chrysler minivans re-badged by VW... "German Engineering" is a pretty flimsy claim!
 
2008-11-11 10:47:11 AM  
It cracks me up when I hear any (semi) popular song like this changed and used in an ad. I just imagine the professional singer(s) they hired standing in the booth trying to get the different lyrics down and then singing "Saved by Zero" with absolute conviction and passion. The money's pretty good for that sort of thing, though, so I guess the singers can't complain too much.
 
2008-11-11 10:47:19 AM  
Commercials may use annoying slogans to grab your attention, even if it is coupled with a negative appeal. Film at 11.
 
2008-11-11 10:47:27 AM  
I hadn't seen that commercial before this story was linked here, but after one sit through I think I ruptured a testicle.

Clearly they must be stopped.
 
2008-11-11 10:52:24 AM  
Who really gives a fark? Complaining about commercials makes about as much sense as yelling from the mountain tops to the gods about your mortality. STFU, change the channel, but most importantly, STFU.
 
2008-11-11 10:52:35 AM  
I sort of thought they changed the song just enough that they didn't need to pay royalties. But apparently they're still paying for it. I guess that's kind of good for the Fixx.

Red skies at night, Red skies at night, oh oh oh oh ooooooh
...hopefully that gets stuck in someone's head
 
2008-11-11 10:52:40 AM  
While I'm actually a fan of The Fixx, funny concert story...

I went to see The Moody Blues sometime in the late 80s while the Moodies were enjoying their little resurgence. Anyhoo... they had The Fixx open for them.

The Fixx were nearly booed off the stage. You had all these old timers there to hear their beloved 60's trippy music and some idiot had a 80's pop-rock, newish-wave band opening for them.

The worst part, The Fixx tried one Red Skies, which when done live has an obvious audience participation component. That failed spectacularly.

/Great concert though
 
2008-11-11 10:52:42 AM  
When I first heard the commercial I thought it sounded like Toad the Wet Sprocket.
 
2008-11-11 10:52:58 AM  
That tag line will be the new plop plop fizz fizz of the current generation.
 
2008-11-11 10:53:22 AM  
The Fixx kicked ass as a band. Love their songs. I am glad at least they are pissed they farked their song up the ass.
 
2008-11-11 10:53:40 AM  
There are very few commercials that are actually interesting and/or funny. Add over saturation to an already lame commercial and it does make for insufferable viewing. For my money I find a marginally clever commercial endlessly broadcasted, like the Routen Boom ads, more annoying than the "Save by Zero" ad campaign. For some reason I tune out the Toyota ads easier.

Direct TV wants $200 dollars for a HD DVR. That deal seems sweeter and sweeter by the day.
 
2008-11-11 10:54:16 AM  
SFW: This commercial makes me want to saw my ears off. I understand they were trying to get in your head, but clawing at your sanity should not have been a goal.

The funny thing is, I like the Subway jingle. I wish they'd put that one on more.

Saved by zero? Kill it.
 
2008-11-11 10:54:22 AM  
I had no idea this comercial annoyed others as it does me. The recording Toyota uses is annoying but it wouldn't be so bad if they didn't saturate every farking televised sporting event with these comercials. It is kind of like those Tina Gordon Sticks -n- Stuff comercials. While she does have a nice rack and would be a hot truck stop waitress, that voice saying "Sticks -n- Stuff" is more awful than a Sarah Palin speach durring a nails on chalkboard scratching marathon. They played those Tina Gordon Sticks -n- Stuff comercials non stop on local TV here durring the summer.
 
2008-11-11 10:54:42 AM  

Hang On Voltaire: Why do they feel the need to beat people over the head with that commercial?


Maybe they are trying to sell a couple of cars by letting people know they can get zero% financing.

I hear that jingles are a way to resonate with customers.

either that, or monkeys or scantily clad women.
 
2008-11-11 10:55:17 AM  
Add me to the small number that likes the original song (and to the great mass that hates the commercial).

/Hey, I was in high school.
//Don't even think of stepping on that lawn, punk; one thing leads to another.
 
2008-11-11 10:56:57 AM  
The "Saved by Zero" commercials just remind me of the bland-but-at-least-not-annoying simple "cars with a little computer animation" commercials that we all saw a zillion times during the Olympics and the rest of the summer.

But for commercials that I hate, nothing can beat:

img510.imageshack.us


Horrible, unspeakable things must be done to Mr. Opportunity. From one of the anti-Mr. O Facebook groups:


His name is Mr. Opportunity, a.k.a. "Mr. O", and he wants to sell you a new Honda. He approaches you confidently with one hand tucked in the pocket of his carefully ironed khaki trousers, the other holding a woolen sports coat that is casually slung over his shoulder. At first glance, he reminds you of your high school geometry teacher. He seems so friendly, so non-sexual, so all-American and wholesome. Completely benign and unthreatening. You probably wouldn't be upset if this guy moved in next door to you. You also wouldn't think twice about having him babysit your kids. He doesn't drink, smoke, or have any tatoos. He pays his bills on time, is active in the community, and has never had any run-ins with the law. Everyone on the street seems to know his name and thinks he's a stand-up guy. Would you buy a car from this man? Honda wants your answer to be "yes".....

This community is for those of us who feel that there is something a little "off" about Mr. O, but can't really put their finger on it. Every time his commercials air, his personality grates on us, like the proverbial pebble in our collective shoe. We just want to wipe that shiat-eating grin off his face, beat him down, stuff him in the trunk of a new Honda Accord, and run it into a lake.

So, Mr. O, we know that something's up, and we're watching you. You can't hide from us. When you attempt to seduce that 13-year-old girl on Yahoo! Chat and send her lewd photos of yourself, we'll be there. While you're busy embezzling thousands of dollars from Honda, be sure to keep looking over your shoulder. We're watching you, Mr. O. We're watching you....

/"Saved by Zero" will be stuck in my head for a while now
//Followed by that music from the iPhone commercials
 
2008-11-11 10:57:54 AM  
I would just like to say to all of the kids who said "Ha ha, tough titty, pops, welcome to the reality of capitalism!" when I biatched about Berry shilling the Motown catalogue to sell me shoes and cheeseburgers,

HA HA HA... SUCK IT, KIDS! SUCK IT LIKE THE ANTIDOTES IN IT!

: D
 
2008-11-11 10:59:57 AM  
At least it's not as annoying as the douchebag Acura commercials where the nav system tells the douchebag where he can get a "grass-fed steak in a red leather booth" while a bunch of people in their 50's are out clubbing. Ick.
 
2008-11-11 11:00:50 AM  
Maybe they can come out with

"I can be your hzero"

and make sure "cans" is in the ad, just like the video.

Zero (new window)

upload.wikimedia.org
 
2008-11-11 11:00:54 AM  
img.photobucket.com

It's not that bad. It does get played to much during a FB game.

/has nothing on this train wreck.
HEAD ON!!
APPLY DIRECTLY TO THE FOREHEAD!!
HEAD ON!!
APPLY DIRECTLY TO THE FOREHEAD!!
 
2008-11-11 11:01:12 AM  
Thank GOD I'm not the only one! I want to tear out my eyes and puncture my eardrums every time that commercial comes on, and that seems to be every 3 minutes.
 
2008-11-11 11:01:36 AM  
It sucks. I love that Fixx album Reach the Beach and every time I hear the commercial I cover my ears. Until reading this, I didn't know it was for Toyota.
 
2008-11-11 11:02:17 AM  
F to the R to the E to the E to the C to the R to the E-D-I-T, Re to the Port to the Dot to the Com, Come on everybody grab your bike and sing along, it's easy. F to the R.........
 
2008-11-11 11:02:50 AM  
1 internet to whoever ends this guy's commercial career or atleast make him stop yealling at me.

www.patagoniafinance.com
 
2008-11-11 11:04:14 AM  
theres something about the five dollar footlong commercial that just gives me the willies. in a bad way.

this one just makes me want to punch everyone within a 3 mile radius.
 
kab
2008-11-11 11:04:23 AM  
I have a hard time being sympathetic to a band that sells their work to a corporation in such a fashion.
 
2008-11-11 11:04:53 AM  
Next to that black family "singing" a revised version Madness' "Our House" in some commercial that was advertising a contest, this has to be one of the worst uses of a song I've seen/heard in ages.
 
2008-11-11 11:05:57 AM  

Noah's Arcade: Yes, that commercial eats cock and I hate it worse than fiery hemmrhoids. Here are a few other commercials where the responsible marketing firms need to DIAFF:

[...]

Freecreditreport.com


Okay, freecreditreport.com guys, please tell me where your inane singing spokesman got his two-wheel-drive bicycle? Last time I checked, bikes were strictly one-wheel drive.

/Nits, I pick them.
 
2008-11-11 11:07:07 AM  
This commercial is a repeat, granted it was about 10 years ago and it might have been Honda. The "new" Aquafresh commercial is a spitting image of a surfer brushing his/her teeth from 10 years ago.

Or maybe I just dream up terrible f-n commercials and you should all pay me not to go into advertising.

/No Seriously
//Gimme your money
///This post went to 11!
 
2008-11-11 11:07:11 AM  

Sybarite: Cy Curnin, the band's lead singer and co-founder, recently told The Las Vegas Sun that while he likes the royalty checks and the new attention on The Fixx, the quality of the recording itself disturbs him and will therefore just cash them and STFU.


This very much. Just shut up and take the money.

Wasn't Cy designing hats about 10 years ago?
 
2008-11-11 11:07:15 AM  
The Fixx is good (if you don't like it, please drag your knuckles back to whatever watered-down neo-Nirvana clone is popular this week).

You can also get off my lawn.

The commercial is just plain terrible, mainly for two reasons:

It's obviously not the original Fixx tune.

The repetition is truly obnoxious; it's like a Head-On commercial with a song title serving as the tag line.
 
2008-11-11 11:08:28 AM  
I always thought that song sounds like it was sung by Trey Parker.
 
2008-11-11 11:09:20 AM  

Raccoon Dog: Cyborg77: Apparently women are having children just to get it.

I don't get the ads. Well, I get the joke, but I guess I just don't "identify" with it.


I dont understand them at all. Seriously- can someone please explain it to me?
 
2008-11-11 11:09:22 AM  

Raccoon Dog: Cyborg77: Apparently women are having children just to get it.

I don't get the ads. Well, I get the joke, but I guess I just don't "identify" with it.


I hate how the people just sit there and take her abuse. I want one of them to say, "Brooke Shields...you're hocking mini-vans? Work hard to come by these days?" or "Do you hang around pregnant women to make up for your own guilt about being a postpartum mother?"
 
2008-11-11 11:09:26 AM  
So many of the commercials have become so mind crippling obnoxious that I simply mute the tv when a show isn't on. I started listening to NPR because they don't play commercials. Your marketing campaign is not effective if the net result is that people start wholesale turning off the media you advertise on.
 
2008-11-11 11:09:33 AM  
sandralark: theres something about the five dollar footlong commercial that just gives me the willies. in a bad way.

It is the C major to F minor chord progression. Go play it on the piano. You'll get the willies.
 
2008-11-11 11:09:44 AM  
Ugh. In other news, The Fixx is considered a good band in golden hindsight.
 
2008-11-11 11:11:04 AM  
At least the political attack ads are off finally. I wanted a Prop 3 in my state, a Prop in which both groups that funded Prop 2 ads would be brutally murdered.

Someday I hope GM runs our internal attack ads the graphic artists made for fun. Just as a last grasp fark you to Toyota before they end up buying us.

/while quit on that day
//will likely be laid off long before then
 
2008-11-11 11:11:43 AM  

punkass: john_d_corr: Blazing
Salmon
Superhero

Gliding
Vynil siding
Tape gun weirdo

So Baby olive gin (tape gun weirdo)
Oh... no...

I'll admit, I immediately googled "Tape Gun Weirdo" to see if that was an actual parody song. Very amusing regardless..


Thanks. Now you made me GIS "Tape Gun Weirdo". Not as amusing.
 
2008-11-11 11:12:23 AM  
I can think of about 50 more annoying commercials. I don't get the hate, other than hating car commercials in general.
 
2008-11-11 11:12:30 AM  

Fireproof: But for commercials that I hate, nothing can beat:


YES! KILL KILL KILL!
 
2008-11-11 11:12:44 AM  
So... is anyone else puzzled by the boobies?!

So Baby olive gin (tape gun weirdo)
Oh... no...

...Saved by zero?

Don't remember those lyrics.
 
2008-11-11 11:14:19 AM  

My Baloney Has No First Name: punkass: john_d_corr: Blazing
Salmon
Superhero

Gliding
Vynil siding
Tape gun weirdo

So Baby olive gin (tape gun weirdo)
Oh... no...

I'll admit, I immediately googled "Tape Gun Weirdo" to see if that was an actual parody song. Very amusing regardless..

Thanks. Now you made me GIS "Tape Gun Weirdo". Not as amusing.


OIC
 
2008-11-11 11:14:36 AM  
Does this song (new window) sound familiar?
 
2008-11-11 11:16:04 AM  

whidbey: Ugh. In other news, The Fixx is considered a good band in golden hindsight.


I thought their position in the charts determined them a good band a long time ago? Or is it just not cool to admit to liking them? I forget what it's like to have to appear cool.
 
2008-11-11 11:16:12 AM  
This is one of the advantages of never watching TV. At least not the kind with ads.
 
2008-11-11 11:18:10 AM  
FTFA: "I think the fact that it's being talked about is good..."

When I cover marketing and advertising, I am sure to include the concepts of good attention and bad attention, and their ties to longevity of campaign and increased market presence.
 
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