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(Den Of Geek)   "Can you imagine driving around the next Grand Theft Auto city with Gordon Brown's dour face glowering down at you from the billboards?" The scary future of in-videogame advertising   (denofgeek.com) divider line 46
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1750 clicks; posted to Geek » on 16 Oct 2008 at 11:18 AM (5 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2008-10-16 08:22:38 AM
Relax, goober. There have been advertisements in video games for years, and you've had no problems so far slipping into an apathetic Mountain Dew and Cheeto-induced coma and jerking off to Lara Croft. A few political ads aren't going to change anything.
 
2008-10-16 08:50:27 AM
Sounds like the submitter is actually a bank in Iceland.
 
2008-10-16 08:55:25 AM
Note to self: only play games where billboards would be radically out of place.
 
2008-10-16 09:33:25 AM
Pocket Ninja: Relax, goober. There have been advertisements in video games for years, and you've had no problems so far slipping into an apathetic Mountain Dew and Cheeto-induced coma and jerking off to Lara Croft. A few political ads aren't going to change anything.

That. Especially in Burnout, where you find yourself often flying through & destroying said billboards.
 
2008-10-16 10:21:25 AM
The first game I remember having adverts was Quake, where the nailgun ammo had the Nine Inch Nails logo on the crates (Reznor did the soundtrack).

Anybody remember something earlier?
 
2008-10-16 10:29:30 AM
TravelingFreakshow: Anybody remember something earlier?

Dude, Mrs. Pac Man was nothing but one long advertisement for fruit vendors. And if Combat wasn't one long Army recruitment video, I don't know what is.
 
2008-10-16 11:24:24 AM
Pocket Ninja: TravelingFreakshow: Anybody remember something earlier?

Dude, Mrs. Pac Man was nothing but one long advertisement for fruit vendors. And if Combat wasn't one long Army recruitment video, I don't know what is.


MGS has been keeping the cardboard box industry afloat for a decade.
 
2008-10-16 11:24:42 AM
They can put all the ads in games they want as long as they drop the price accordingly. Maybe they could offer one version with no ads at the going rate and one copy with ads at a lowered price. Otherwise they're greedy ***holes and they wont be getting any money from me. I'll just get the pirated copy with the ads removed.
 
2008-10-16 11:29:16 AM
Honest Bender: They can put all the ads in games they want as long as they drop the price accordingly. Maybe they could offer one version with no ads at the going rate and one copy with ads at a lowered price. Otherwise they're greedy ***holes and they wont be getting any money from me. I'll just get the pirated copy with the ads removed.

But you know what would really happen is the normal ad version would be the going rate $50-$60 or so, and the non-ad version would be $200.
 
2008-10-16 11:30:53 AM
Just play pong if you don't want pretty graphics distracting you from your mission of crossing your eyes and salivating over the controller.
 
2008-10-16 11:32:14 AM
I really don't mind ads in games like GTA or FIFA, where they make it more realistic. It isn't like you're having to subject to a commercial break every level.
 
2008-10-16 11:34:56 AM
Grither: Honest Bender: They can put all the ads in games they want as long as they drop the price accordingly. Maybe they could offer one version with no ads at the going rate and one copy with ads at a lowered price. Otherwise they're greedy ***holes and they wont be getting any money from me. I'll just get the pirated copy with the ads removed.

But you know what would really happen is the normal ad version would be the going rate $50-$60 or so, and the non-ad version would be $200.


If a company is a dick like that they wont get ANY of my money. I'll just pirate the ad free version if I really want to play it. I only buy good games from companies I want to support. Same thing with music. I only consider paying money for software or media if I want to support the company/band. I bought every half-life game because I love them and I want to support the developers. I bought the Futurama DVDs and movies because I want to support the show. I want them to keep making content.

I wont buy games with ads in them. I wont buy crappy games or games with tons of bugs in them at launch. If someone wants me to pay for something that I could download for free just as easily, then they have to give me something WORTH buying.
 
2008-10-16 11:40:50 AM
"It turns out that the sweet-talking, tattoo-sporting Pikey was a Gypsy bare-knuckle boxing champion, which makes him harder than a coffin nail. Right now, that's the last thing on Tommy's mind. If Gorgeous doesn't wake up in the next few minutes, Tommy knows he'll be buried with him..."


'Never a frown with Gordon Brown...'
 
2008-10-16 11:41:35 AM
Time to start mucking with the adblock script on my custom firmware Linksys router.
 
2008-10-16 11:46:00 AM
TravelingFreakshow: The first game I remember having adverts was Quake, where the nailgun ammo had the Nine Inch Nails logo on the crates (Reznor did the soundtrack).

Anybody remember something earlier?



FIFA has been doing in-game billboards forever. Zool (new window) featured Chupa Chups prominently. Cool Spot (new window) was actually a decent game that was just one giant advertisment.

That's all I can think of for now that were definitely pre-Quake.
 
2008-10-16 11:51:58 AM
The game companies are going nuts.

Nickel-and-dime 'microtransactions'; single games stretched out into 'episodes' so they can charge you multiple times for one thing; games that launch totally unready and they expect you to put up with it and patch through it; Draconian DRM and with limited installations that roots itself on your computer and phones home when it feels like it; generic and homogonized releaes that are generally substandard; padding and phony content like 'achievements'; the total dumbing-down and reduction of length of content; in-game advertising.

It's a damn tsunami of corporate greed, and an object lesson in how to fark things up. It's not like it wasn't an obscenely profitable industry before, but they are trying to totally squeeze every drop out of it.

And the more they do it, the more I will cheer on the pirates to bankrupt their sorry asses and torrent them right into farking chapter 11.
 
2008-10-16 11:54:41 AM
emilyek_1: The game companies are going nuts.

Nickel-and-dime 'microtransactions'; single games stretched out into 'episodes' so they can charge you multiple times for one thing; games that launch totally unready and they expect you to put up with it and patch through it; Draconian DRM and with limited installations that roots itself on your computer and phones home when it feels like it; generic and homogonized releaes that are generally substandard; padding and phony content like 'achievements'; the total dumbing-down and reduction of length of content; in-game advertising.

It's a damn tsunami of corporate greed, and an object lesson in how to fark things up. It's not like it wasn't an obscenely profitable industry before, but they are trying to totally squeeze every drop out of it.

And the more they do it, the more I will cheer on the pirates to bankrupt their sorry asses and torrent them right into farking chapter 11.


Perhaps we need another video game crash. Of course, stupid FPS fanbois won't allow that to happen. Space Marine Shooter 2,333! Now with Obama Commercials! Sweet!
 
2008-10-16 12:05:40 PM
Die on organic poison gas
Serpent's egg's already hatched
You will croak, you little clown
When you mess with President Prime Minister Brown

/England Uber Alles?
 
2008-10-16 12:08:13 PM
The in game ads work on me. I don't eat anything but Cluck'n Bell and Freckle biatch's these days.

console.hardocp.com
 
2008-10-16 12:21:25 PM
Ads are okay as long as they fit the context of the game (like, if it takes place in a modern-day city).

But still sometimes it's weird if there's only a couple of sponsors. Like I was playing Rainbow Six Vegas and there's Axe ads all over the damn place.
 
2008-10-16 12:39:40 PM
i180.photobucket.com
 
2008-10-16 12:44:11 PM
Nemo's Brother: emilyek_1: The game companies are going nuts.

Nickel-and-dime 'microtransactions'; single games stretched out into 'episodes' so they can charge you multiple times for one thing; games that launch totally unready and they expect you to put up with it and patch through it; Draconian DRM and with limited installations that roots itself on your computer and phones home when it feels like it; generic and homogonized releaes that are generally substandard; padding and phony content like 'achievements'; the total dumbing-down and reduction of length of content; in-game advertising.

It's a damn tsunami of corporate greed, and an object lesson in how to fark things up. It's not like it wasn't an obscenely profitable industry before, but they are trying to totally squeeze every drop out of it.

And the more they do it, the more I will cheer on the pirates to bankrupt their sorry asses and torrent them right into farking chapter 11.

Perhaps we need another video game crash. Of course, stupid FPS fanbois won't allow that to happen. Space Marine Shooter 2,333! Now with Obama Commercials! Sweet!


We kinda are approaching the circumstances that would cause such a thing. Graphics (which have been the driving force of the video game market since the NES) are approaching their maximum realism before hitting the uncanny valley, not to mention that Xbox 360 and PS3 games are all starting to coalesce into two or three genres (FPS, racers, sports games and the occasional RPG). This is perfectly rational, since these are the games that make the most money for the least amount of development costs.

For example, once the companies get the sports game perfected, they'll see that rather than spend the money on R&D for a whole new installment every year, it'll just be cheaper to sell new rosters and features online. At this point, the market stagnates, because essentially, we've done all we can do with this sort of interface. I can see a similar thing happening for FPS games as everyone figures out how to write the same engines with enough differences that they do not infringe on patents.

Now this makes complete business sense, since people will keep shelling out that $10 for software updates. The problem comes when the console makers see their sales distinctly miss expectations when the next generation comes out, since people are simply downloading the games and expansions they like for the old consoles, and third parties are unwilling to spend the tons of R&D cash for developing on a completely new platform.

The console-makers get upset at this, since licenses on sales of hard copies of software are what keep them from suffering heavy losses on their machines. They decide that on their dedicated networks, that the third parties have to give the console-makers a heftier license fee on their online content. The third parties have no choice to agree, or otherwise try to force Sony and Microsoft into a huge price war with each other.

Barring the price war (which destroys both companies' video game business as soon as the higher up execs see what is causing those departments to bleed profusely), downloads will rise from $10 a pop to something like $25 to $30. This seemingly is not that huge of an increase, but it is enough where a significant amount of potential buyers are turned off because, due to the factors listed above, people are happy with what they have.

If a game is good enough, and there are enough people still around to play it, many won't pay for a newer game that is essentially a rehash of the old one, and with no significant graphical/physics engine upgrades. At this point, companies start closing or shifting to other areas (there's a reason Konami has heavily expanded it's slot machine business) and it's 1983 all over again.

I left Nintendo out of this because their model is different. They realized a long time ago that video game consoles are essentially toys, and as such, they built their business model around them being toys. That's why they concentrate so much on input devices, since that's what people PLAY with. Toys are never going to go out of style, and there will always be a business model around interactivity and doing something new WITH something. The other model was doing something new TO something, and when there's nothing new to do something to, the model fails. That's the blue-water strategy that was behind the conception of the Wii.
 
2008-10-16 12:45:27 PM
From wiki on in-game advertising, FWIW:

The first example was seen in the 1978 computer game Adventureland by Scott Adams, who inserted an advertisement for his then forthcoming game Pirate Adventure.[7]
 
2008-10-16 12:55:49 PM
What is this, a PS2 game? Even if I was pissed off enough to not purchase a game because of an ad, it has no anti-aliasing and looks like garbage..

denofgeek.com
 
2008-10-16 12:58:22 PM
XMark: Ads are okay as long as they fit the context of the game (like, if it takes place in a modern-day city).

But still sometimes it's weird if there's only a couple of sponsors. Like I was playing Rainbow Six Vegas and there's Axe ads all over the damn place.


I can go with this, but I don't want political ads. I'm so burned out on those that every time I see one (even for a candidate I plan to vote for), my blood pressure goes up. I'm tired of that shiat. I can handle ads for Doritos and deodorant. Political ads are right-the-fark out. I don't want to see them in games I play.

Seeing that political ads are in Burnout has taken my already small interest in the game and made it wink out of existence. If a game features those kids of ads at all, I don't want it- period. So I guess I'll be sticking to games where no politician wants their ad within two time zones of the game, like Grand Theft Auto.

/Next up, Saint's Row 2.
 
2008-10-16 01:07:59 PM
Nemo's Brother: Of course, stupid sports fanbois won't allow that to happen. John Madden 2,333! Now with Obama Commercials! Sweet!

Fixed

Nemo's Brother: Of course, stupid RPG fanbois won't allow that to happen. Final Fantasy 2,333! Now with Obama Commercials! Sweet!

Fixed again

Nemo's Brother: Of course, stupid GTA fanbois won't allow that to happen. GTA 2,333! Now with Obama Commercials! Sweet!

Fixed a 3rd time
 
2008-10-16 01:11:33 PM
AnotherDisillusionedCollegeStudent:

We kinda are approaching the circumstances that would cause such a thing. Graphics (which have been the driving force of the video game market since the NES) are approaching their maximum realism before hitting the uncanny valley...


You need to define "approaching" a bit more, because people have been saying that every generation. We're no where near maximum realism. Maximum realism will be when the game looks, feels, and acts exactly like reality.

I want a FPS with a fully destructable environment. Something where I can blow open any wall to reach my objective if I have the fire power. All while having photo realistic graphics and amazing physics. A game that looks like you're watching a movie, if you aren't the one playing.
 
2008-10-16 01:20:37 PM
XMark: Ads are okay as long as they fit the context of the game (like, if it takes place in a modern-day city).

But still sometimes it's weird if there's only a couple of sponsors. Like I was playing Rainbow Six Vegas and there's Axe ads all over the damn place.


Next time you play take notice that pretty much all the civilian passenger vehicles are Dodges.

...You may then question why you would hide behind them, I know I did.
 
2008-10-16 01:28:39 PM
ROFLWAFFLE: I want a FPS with a fully destructable environment. Something where I can blow open any wall to reach my objective

Yeah, but that's the physics engine, not the graphics engine ;)
 
2008-10-16 01:29:45 PM
ROFLWAFFLE: AnotherDisillusionedCollegeStudent:

We kinda are approaching the circumstances that would cause such a thing. Graphics (which have been the driving force of the video game market since the NES) are approaching their maximum realism before hitting the uncanny valley...


You need to define "approaching" a bit more, because people have been saying that every generation. We're no where near maximum realism. Maximum realism will be when the game looks, feels, and acts exactly like reality.

I want a FPS with a fully destructable environment. Something where I can blow open any wall to reach my objective if I have the fire power. All while having photo realistic graphics and amazing physics. A game that looks like you're watching a movie, if you aren't the one playing.


That's the problem. It's not that people don't want that, it's that it's almost impossible to do that before you hit the uncanny valley and people are turned off by it. It's a long way off before we accurately model all the little things human beings do at any given moment, and until we have the processing power (I didn't say the market would crash forever, it probably will be when that moment comes that video games resurge, possibly with the full virtual reality that everyone was excited about in the early '90s), video games will go into a bit of a nadir for a while.

It's not that photorealism isn't possible, it's that we'll hit a point that it's close enough, but people are creeped out by it.
 
2008-10-16 01:40:56 PM
Nothing says the video games have to accept every advertisement that wants in. The company can have refuse Gordon Brown's money. Talking online is a public space where free speech is important, but the game itself is not public nor free. otherwise, they would make features where users could make their own billboards.

I guess Gordon Brown could make an MMORPG avatar and run around talking to people there.
 
2008-10-16 01:52:17 PM
The Drunk IT Guy: What is this, a PS2 game? Even if I was pissed off enough to not purchase a game because of an ad, it has no anti-aliasing and looks like garbage..

Looks more like a moire from bad capture and resizing.
 
2008-10-16 02:08:06 PM
Id like to see GTA: Downing Street, Jim Hacker and Sir Humphrey Speeding down Whitehall, crash into the cenotaph, get flung out the window before storming the foreign office building looking for blow.
 
2008-10-16 02:20:02 PM
upload.wikimedia.org

this game was a lot of fun back in the day

/yo yo FTW
//hmm i think im going to get some dominoes
 
2008-10-16 02:21:11 PM
emilyek_1: The game companies are going nuts.

Nickel-and-dime 'microtransactions'; single games stretched out into 'episodes' so they can charge you multiple times for one thing; games that launch totally unready and they expect you to put up with it and patch through it; Draconian DRM and with limited installations that roots itself on your computer and phones home when it feels like it; generic and homogonized releaes that are generally substandard; padding and phony content like 'achievements'; the total dumbing-down and reduction of length of content; in-game advertising.

It's a damn tsunami of corporate greed, and an object lesson in how to fark things up. It's not like it wasn't an obscenely profitable industry before, but they are trying to totally squeeze every drop out of it.

And the more they do it, the more I will cheer on the pirates to bankrupt their sorry asses and torrent them right into farking chapter 11.


It also could be game production cost have gone up greatly due to technological jumps, and to keep cost the same, they put ads in. I know that's why MGS4 did it.

Also you're an ass. If you don't like the ads, fine, don't play them. But pirating will ruin other gamers abilities to play games.
 
2008-10-16 02:31:59 PM
I think Wipeout 2 was just a big commercial for RedBull
 
2008-10-16 02:49:54 PM
AnotherDisillusionedCollegeStudent: ROFLWAFFLE: AnotherDisillusionedCollegeStudent:

We kinda are approaching the circumstances that would cause such a thing. Graphics (which have been the driving force of the video game market since the NES) are approaching their maximum realism before hitting the uncanny valley...


You need to define "approaching" a bit more, because people have been saying that every generation. We're no where near maximum realism. Maximum realism will be when the game looks, feels, and acts exactly like reality.

I want a FPS with a fully destructable environment. Something where I can blow open any wall to reach my objective if I have the fire power. All while having photo realistic graphics and amazing physics. A game that looks like you're watching a movie, if you aren't the one playing.

That's the problem. It's not that people don't want that, it's that it's almost impossible to do that before you hit the uncanny valley and people are turned off by it. It's a long way off before we accurately model all the little things human beings do at any given moment, and until we have the processing power (I didn't say the market would crash forever, it probably will be when that moment comes that video games resurge, possibly with the full virtual reality that everyone was excited about in the early '90s), video games will go into a bit of a nadir for a while.

It's not that photorealism isn't possible, it's that we'll hit a point that it's close enough, but people are creeped out by it.


I know what you're referring to but they were talking about robots and cgi faces, not necessarily environments or gameplay. And I highly doubt the market would crash as everybody is desperately yearning for that photo-realistic virtual world to hang out in. After all the real world has extremely hot/cold weather, everything costs too much, and you can get into trouble far too easily.
 
2008-10-16 03:09:06 PM
If it's done correctly, it only adds to the authenticity of the game rather than take away from the enjoyment. People only get pissed if a game publisher goes to a company that doesn't take much pride in its work. If they have a good artistic team that works to make the ad creative look like it blends right into the game, rather than standing out with loud colors aimed at attracting attention, then it's not annoying. They also make sure that ads are targeted as closely as possible to the target audience.
 
2008-10-16 05:15:32 PM
Froman: If it's done correctly, it only adds to the authenticity of the game rather than take away from the enjoyment. People only get pissed if a game publisher goes to a company that doesn't take much pride in its work. If they have a good artistic team that works to make the ad creative look like it blends right into the game, rather than standing out with loud colors aimed at attracting attention, then it's not annoying. They also make sure that ads are targeted as closely as possible to the target audience.

Like in Battlefield 2142, you would see ads for dual core processors that were out on the market then. The damn game takes place almost 150 years in the future, why would such archaic technology be on a billboard still? Other than when it's poorly placed like that, I don't mind it too much. Burnout Paradise and the Need for Speed series didn't piss me off with the advertising.
 
2008-10-16 05:31:06 PM
They're already tossing up billboards for "Tropic Thunder" and "Righteous Kill" in Battlefield: Bad Company
 
2008-10-16 08:29:13 PM
The Drunk IT Guy: What is this, a PS2 game? Even if I was pissed off enough to not purchase a game because of an ad, it has no anti-aliasing and looks like garbage..

Somebody took a picture of the screen.
 
2008-10-16 09:11:33 PM
I want a FPS with a fully destructable environment. Something where I can blow open any wall to reach my objective if I have the fire power. All while having photo realistic graphics and amazing physics. A game that looks like you're watching a movie, if you aren't the one playing.

http://en.wikipedia.org/wiki/Red_Faction_3 (new window)
 
2008-10-16 10:31:09 PM
Farkwell Smart: this game was a lot of fun back in the day

I'll see your Noid and raise you.

content.answers.com
 
2008-10-16 11:58:51 PM
Didn't they have ads on billboards way back in Carmageddon 2? Or were they not real? I can't remember...
 
2008-10-17 12:21:56 AM
AnotherDisillusionedCollegeStudent: uncanny valley stuff

Will approach? Video game characters have been in the realm of the uncanny vally for quite a while. Ever played Oblivion? Most games that go for realistic graphics are already well into that department.

Some graphics are already near the peak for how they'll look. The next step is improving performance. Things like adding far more moving objects on the screen at once, perfecting animations, and just having tons of stuff going on all at once independantly are the next step.
 
2008-10-17 04:58:52 PM
nonsignor-

Wow Monkey Island reference, I loved that game.
 
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