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(Now Magazine)   James Bond will ditch the martini for Coke Zero in "Quantum of Solace" movie. "I'll have a Coke Zero... shaken, not stirred" just doesn't really have the same ring   (nowmagazine.co.uk) divider line 95
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3619 clicks; posted to Entertainment » on 03 Sep 2008 at 8:39 AM (5 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2008-09-03 07:03:14 AM
I understand he's endorsing KY Jelly too. It should be fun to see how they work that in.
 
2008-09-03 07:41:20 AM
What's with all the product placement in these movies? It really started with the Brosnan ones but at least he was hocking Smirnoff, which Bond wouldn't be caught dead drinking either but at least it was vodka.

The worst though was the last movie.
"The watch, Rolex?"
"No, Omega."

He almost looked into the camera and modeled it.
 
2008-09-03 07:47:37 AM
I clicked the link in hopes that it was a misleading headline...

Now I'm just irritated.

Some stuff you shouldn't mess with. Coke Zero? WTF!
Next movie what? Perrier because caffine is bad for you???

Are we going to get placement money from Taser and take away his guns next?

I don't generally have a problem with product placement. It can be done with little fuss. But to say that James has to 'move with the times' and drink diet coke... is just freaking wrong.
 
2008-09-03 07:47:42 AM
Well that is embarrassing.
 
2008-09-03 07:57:15 AM
The Bond movies have always had product placement: Bollinger
champagne, Aston Martin, heck: Ford gave EON productions a
prototype Mustang so it could be used on GOLDFINGER.

The placement was even more pronounced in the books: Fleming used
to make a tidy side business in slipping references in to various
then-current commercial products, and the John Gardner books were
practically prose retellings of a high-end catalog of rich people
toys. His pimping of Bond's specially tricked out Saab 900 was
especially egregious.

So its not exactly a new outrage.
 
2008-09-03 08:05:10 AM
"I'll have a Coke Zero...shaken, not stirred" just doesn't really have the same ring

And it sounds like a really messy proposition, too.
 
2008-09-03 08:07:24 AM
Coke Zero is nasty.
 
2008-09-03 08:08:34 AM
DjangoStonereaver: So its not exactly a new outrage.

But I am supposed to be outraged, right?

/I am
 
2008-09-03 08:11:17 AM
notmtwain: I understand he's endorsing KY Jelly too. It should be fun to see how they work that in.

fap fap fap
 
2008-09-03 08:11:46 AM
DjangoStonereaver: The Bond movies have always had product placement: Bollinger
champagne, Aston Martin, heck: Ford gave EON productions a
prototype Mustang so it could be used on GOLDFINGER.

The placement was even more pronounced in the books: Fleming used
to make a tidy side business in slipping references in to various
then-current commercial products, and the John Gardner books were
practically prose retellings of a high-end catalog of rich people
toys. His pimping of Bond's specially tricked out Saab 900 was
especially egregious.

So its not exactly a new outrage.


Don't be silly, when it started those were sophisticated high society types that a top secret agent would have to look glamourous in. It was all to make him look cool, not to get money from Aston Martin. Now it's the opposite, he's cool, so people pay him (the producers) to make their product look cool.
 
2008-09-03 08:14:26 AM
DjangoStonereaver: The Bond movies have always had product placement: Bollinger
champagne, Aston Martin, heck: Ford gave EON productions a
prototype Mustang so it could be used on GOLDFINGER.

The placement was even more pronounced in the books: Fleming used
to make a tidy side business in slipping references in to various
then-current commercial products, and the John Gardner books were
practically prose retellings of a high-end catalog of rich people
toys. His pimping of Bond's specially tricked out Saab 900 was
especially egregious.

So its not exactly a new outrage.


Product placement in Bond isn't a new outrage Jezebel, but switching from martinis to Coke is a bit far to make a buck.
 
2008-09-03 08:20:14 AM
His new "Ultimate Weapon" is a roll of Mentos and a bottle of Coke Zero.
 
2008-09-03 08:20:29 AM
The producers choice for Daniel Craig as James Bond positively butchered the character, so this Coke Zero thing just sounds like it's par for the course.
 
2008-09-03 08:21:41 AM
Mr. Coffee Nerves: His new "Ultimate Weapon" is a roll of Mentos and a bottle of Coke Zero.

Heh.
 
2008-09-03 08:35:16 AM
Bleh. What's Bond without "Shaken, not stirred"? Might as well cast Vin Diesel while they're at it.
 
2008-09-03 08:36:04 AM
emocomputerjock: DjangoStonereaver: The Bond movies have always had product placement: Bollinger
champagne, Aston Martin, heck: Ford gave EON productions a
prototype Mustang so it could be used on GOLDFINGER.

The placement was even more pronounced in the books: Fleming used
to make a tidy side business in slipping references in to various
then-current commercial products, and the John Gardner books were
practically prose retellings of a high-end catalog of rich people
toys. His pimping of Bond's specially tricked out Saab 900 was
especially egregious.

So its not exactly a new outrage.

Product placement in Bond isn't a new outrage Jezebel, but switching from martinis to Coke is a bit far to make a buck.


Point taken. And, really, I'm sure it'll be one glamour shot of
him drinking a Coke Zero and not a wholesale replacement. After
all: back in the Dalton days they made great hay out of the
decision to have Bond stop smoking and drinking and have him
engage in safe sex, but for Craig they've gone the opposite route
and hyped how he's back to the way he used to be (and then there's
the whole 'gay subtext' thing they're trying to push, but
whatever).

Given how awesome I thought CASINO ROYALE was, though, I'm
trying to keep an open mind about QUANTUM OF SOLACE (always one
of my favorite Bond stories). My secret hope is that they
eventually bring back SPECTRE as the main villain in the series,
but that's not likely to happen.

If QoS and the inevitable follow-on are at least 3/4 as good as
CR, then I will take the heretical opinion that he will be the
best cinematic Bond, even over Connery. Time will tell.

/Orbis non sufficit
 
2008-09-03 08:43:56 AM
You can't have rough anonymous spy sex unless you're 7 martinis deep everyone knows that... this movie's gonna suck.
 
2008-09-03 08:44:31 AM
It's been my life's dream to see Bond drink Coke Zero.
 
2008-09-03 08:46:00 AM
Av8rLuvr: The producers choice for Daniel Craig as James Bond positively butchered the character, so this Coke Zero thing just sounds like it's par for the course.

If by "butchered" you mean "made awesome" then you're right.
 
2008-09-03 08:46:47 AM
And for those of you who read TFA, it's some jackass pimping his product - likely at some point Coke Zero is *in* the film. I'm sure Bond is still swilling martinis.
 
2008-09-03 08:46:51 AM
xanadian: "I'll have a Coke Zero...shaken, not stirred" just doesn't really have the same ring

And it sounds like a really messy proposition, too.



Well, you *COULD* use a shaken Coke to temporarily blind your opponent, and consequently disarm him and/or escape.

/Actually more plausible than most Bond gadgets.
 
2008-09-03 08:48:27 AM
Why couldn't they endorse Fresca instead?

I like Fresca.

/fresca
 
2008-09-03 08:48:32 AM
SnarfVader: Bleh. What's Bond without "Shaken, not stirred"? Might as well cast Vin Diesel while they're at it.

Well, in "Casino Royale", he did say he doesn't care.

- "Give me a Vodka Martini"
- "Yes, sir. Shaken or stirred?"
- "Do I look like I give a damn?"

DjangoStonereaver: and then there's
the whole 'gay subtext' thing they're trying to push, but
whatever


Gay subtext, really? I've missed that.
 
2008-09-03 08:55:43 AM
gopher321: Why couldn't they endorse Fresca instead?

I like Fresca.

/fresca


Fanta. Fanta fanta, try a fanta...
 
2008-09-03 08:57:11 AM
Fano: It's been my life's dream to see Bond drink Coke Zero.

Especially if he releases a loud belch after chugging one down.
 
2008-09-03 09:04:15 AM
dittybopper: xanadian: "I'll have a Coke Zero...shaken, not stirred" just doesn't really have the same ring

And it sounds like a really messy proposition, too.


Well, you *COULD* use a shaken Coke to temporarily blind your opponent, and consequently disarm him and/or escape.

/Actually more plausible than most Bond gadgets.


You realise Bond is originally a parody right, and thus the gadgets are deliberately just beyond plausible?
 
2008-09-03 09:10:01 AM
Slaxl:
Don't be silly, when it started those were sophisticated high society types that a top secret agent would have to look glamourous in. It was all to make him look cool, not to get money from Aston Martin. Now it's the opposite, he's cool, so people pay him (the producers) to make their product look cool.


not true. bond always used rolex watches and sony televisions. hell - there was even a bond outing in which all the principals - including bond himself - drove AMC cars!
 
2008-09-03 09:13:14 AM
Political correctness wussifies another hero
 
2008-09-03 09:19:04 AM
Howard Finkelstein: And for those of you who read TFA, it's some jackass pimping his product - likely at some point Coke Zero is *in* the film. I'm sure Bond is still swilling martinis.

This.

And one suspects that the deal is norwhere near done since TFA quotes an "industry source" rather than an actual human with a name. One also suspects that Coke Zero, the boy-skewed version of Diet Coke, is going through a sales slump and this story is a plant to perk up interest after a flaccid launch.
 
2008-09-03 09:20:47 AM
It had better be mixed with whiskey, a lot of it.
 
2008-09-03 09:20:54 AM
Anyone biatching about product placement in films needs a bathtub full of KY and the Jaws of Life to get their head out of their own ass.

Chances are your clothing right now is covered in logos, and you probably couldn't sit there and look left to right without finding at least 10 more in front of you (coffee brand, computer company, soft drink, etc).

Do you come into work/school every morning and biatch about how many billboards you drove past? Or how many commercials you heard on the radio? Did you make sure to remove the emblems stuck to your car before you left the driveway this morning?

So, what - logos, trademarks, name brands, etc, can't appear in the lives of fictional characters, no matter how blatantly obvious the advertising is? You'd probably shoot a load in your pants if the next Tarantino film had somebody smoking the fictional "Red Apples", but if it were Marlboros, you'd cry "Product placement! Product placement! Sellout whores!!!".

Face it - you can't go anywhere without some form of advertising in your face, and chances are you're a walking billboard yourself.

Just shut the f*ck up and enjoy the movie.


/Martinis > Coke Zero
//Craig > Brosnan
 
2008-09-03 09:23:37 AM
So do you have a price, Mr. Bond?
 
2008-09-03 09:25:41 AM
xria: dittybopper: xanadian: "I'll have a Coke Zero...shaken, not stirred" just doesn't really have the same ring

And it sounds like a really messy proposition, too.


Well, you *COULD* use a shaken Coke to temporarily blind your opponent, and consequently disarm him and/or escape.

/Actually more plausible than most Bond gadgets.

You realise Bond is originally a parody right, and thus the gadgets are deliberately just beyond plausible?



You know, I was going to give you an intellectual answer, complete with sources, footnotes, etc., but this just about sums it up as eloquently as anything else one could possibly write on the subject:

DUH.
 
2008-09-03 09:29:00 AM
EatHam: Coke Zero is nasty.

Coke Zero is good.
 
2008-09-03 09:31:49 AM
James bond can't ditch the martini. James Bond doesn't drink martinis.
 
2008-09-03 09:33:56 AM
rogue49: So do you have a price, Mr. Bond?

Do you expect me to talk?

No Mr. Bond. I expect you to buy.
 
2008-09-03 09:40:11 AM
Billygoat Gruff: Political correctness wussifies another hero

How the hell is a multinational company paying a major film studio to have of their products feature in a multi-billion dollar franchise, a sign of political correctness?
 
2008-09-03 09:45:38 AM
I very severely doubt that James Bond needs KY. Women just get wet when he enters a room don't they?

/They do for me at least. In a perfect world...
//I always wondered why Kentucky had a lube named after it
 
2008-09-03 09:48:24 AM
Sybarite: James bond can't ditch the martini. James Bond doesn't drink martinis.

true - in the books, he drinks "vespers." but in the movies he drank vodka martinis, no?
 
2008-09-03 09:53:22 AM
CarnySaur: Fano: It's been my life's dream to see Bond drink Coke Zero.

Especially if he releases a loud belch after chugging one down.


Django, my shoutout went unheeded.
 
2008-09-03 09:54:01 AM
I have a better idea: make an entertaining movie that will bring in that $10m at the box office rather than a crappy movie that has to be financed with offensive product placements. Consider my $10 lost.
 
2008-09-03 09:55:55 AM
img170.imageshack.us

Latest gadget

/found on Flickr
 
2008-09-03 09:57:47 AM
martin van buren: I have a better idea: make an entertaining movie that will bring in that $10m at the box office rather than a crappy movie that has to be financed with offensive product placements. Consider my $10 lost.

If this is what you're claiming is keeping you from the theater, then I highly doubt you were really going to see it anyways.

If you're into blockbuster movies having product placements, then well, I guess you'll watch another one again.
 
2008-09-03 10:00:49 AM
www.wineanorak.com
 
2008-09-03 10:03:14 AM
Chances are your clothing right now is covered in logos, and you probably couldn't sit there and look left to right without finding at least 10 more in front of you (coffee brand, computer company, soft drink, etc).

Office workers tend not to be covered in logos. All Dell logos on my computer are covered up. I drink a Trader Joe's house brand coffee and I don't drink soda. There is a small logo on my phone and that's it. I can't see any other logos on or from my desk.

Do you come into work/school every morning and biatch about how many billboards you drove past?
Billboards are pretty much illegal in New York state. As old ones wear out they cannot be replaced. I see no billboards at all on my commute.

Or how many commercials you heard on the radio? I don't lsiten to the radio in the car.

Did you make sure to remove the emblems stuck to your car before you left the driveway this morning? Well, that's not really product placement, but I drive a Scion and the word "Scion" does not appear on the car.

and chances are you're a walking billboard yourself. No, I'm not. I never, ever wear clothing with a visible logo.

Whew. I'm glad I can live with myself now.
 
2008-09-03 10:04:36 AM
The real reason why Deadwood, Carnivale and Rome were canceled is because HBO couldn't do any product placement in them.

Sopranos and Entourage are covered in them. It's pathetic. Why can't it be more subtle.

The same way no one goes to a bar and says "I'll have a beer" in real life, no one says "I'll take a Coke Zero. You know the drink with the same great taste of Coke, but with zero calories!"
 
2008-09-03 10:07:27 AM
"a bottle of Arrogant Bastard, please."
 
2008-09-03 10:09:04 AM
Movie 1:

Bond: I'll have a Coke Zero, please. Shaken, not stirred.

Bartender: Sure thing, pal. [shakes can virorously and places can on counter]

Bond: Thanks. [turns can and opens it while Coke Zero sprays all over his face]

Movie 2:

Bond: I'll have a Coke Zero, please. Shaken, not stirred.

Bartender: I got pints and half pints and shots, no zeroes man. What size will it be?

Bond: OK, how about a Tab?

Bartender: I can't give you a tab unless you order something.

Bond: OK, give me a Dew.

Bartender: This ain't no sissy salon dude, I ain't givin' you no 'do.

Bond: You don't understand, Mountain Dew.

Bartender: Mountian don't "do" anything, get out of here!!!

(throw in a few fart gags and kicks to the crotch, and I just wrote Will Farrell's latest movie!!!!!)
 
2008-09-03 10:10:29 AM
Nemo's Brother: no one says "I'll take a Coke Zero. You know the drink with the same great taste of Coke, but with zero calories!"

Very few places carry the stuff. If they had it in every venue they serve Diet Coke now, I'm sure it would be more popular.

/I wish Diet Dr. Pepper was available in more places.
 
2008-09-03 10:10:50 AM
Nemo's Brother: The real reason why Deadwood, Carnivale and Rome were canceled is because HBO couldn't do any product placement in them.

Sopranos and Entourage are covered in them. It's pathetic. Why can't it be more subtle.

The same way no one goes to a bar and says "I'll have a beer" in real life, no one says "I'll take a Coke Zero. You know the drink with the same great taste of Coke, but with zero calories!"


nobody says "i'll have a beer." you say, "i'll have a bud" or "i'll have a miller light" or "i'll have a stella."
 
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