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(ABC)   Pfizer finally pulls its Lipitor ads with the douchebag doctor   (abcnews.go.com) divider line 56
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2509 clicks; posted to Business » on 26 Feb 2008 at 1:01 PM (7 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2008-02-26 09:46:11 AM  
How about telling us what is being misrepresented, ABC? I had to pilfer through the comments to get that part of the story.
 
2008-02-26 10:02:40 AM  
UNC_Samurai: How about telling us what is being misrepresented, ABC? I had to pilfer through the comments to get that part of the story.

The headline before it was changed explained it all...

/not subby
 
2008-02-26 10:11:41 AM  
Ooops

Of course, as soon as I said that I scrolled down the page to see the headline that I thought was changed sitting there redlit.

/still not subby
//of either one
 
2008-02-26 10:12:09 AM  
Good. That guy's a little scary looking.
 
2008-02-26 10:14:53 AM  
Anyone else think he resembles a [more] demented president bush?
 
2008-02-26 10:28:34 AM  
submitter: Pfizer finally pulls its Lipitor ads with the douchebag doctor

Why is Robert Jarvik a douchebag subby? Could it be because he's a farking genius and you're a loser basement dweller?
 
2008-02-26 10:51:37 AM  
sepuku2: Why is Robert Jarvik a douchebag subby? Could it be because he's a farking genius and you're a loser basement dweller?

Well, he's not a practicing physician. And he was kinda being represented as one in the ad. And he was allowing that misrepresentation to happen, presumably for lots of money. So that's sort of a problem. Kind of.
 
2008-02-26 11:02:28 AM  
img233.imageshack.us

They still need to zoom in closer to his face. Maybe a deep nostril shot.
 
2008-02-26 11:04:53 AM  
He certainly looks sleazy.
img337.imageshack.usimg409.imageshack.us
 
2008-02-26 11:06:32 AM  
Pocket Ninja: Well, he's not a practicing physician. And he was kinda being represented as one in the ad. And he was allowing that misrepresentation to happen, presumably for lots of money. So that's sort of a problem. Kind of.

I've always known the Robert Jarvik was a Medical Scientist and researcher since the 70's when he became famous for the Jarvik 7 artificial heart. Not all MD's have practices, many stay in research and thank God for that.

I find his statement (pops)about this subject interesting as well.
 
2008-02-26 11:12:00 AM  
sepuku2: I've always known the Robert Jarvik was a Medical Scientist and researcher since the 70's when he became famous for the Jarvik 7 artificial heart. Not all MD's have practices, many stay in research and thank God for that.

Well, you knew that. But a great many of the people watching the ad did not, and would, in all likelihood, believe that he was a practicing physician giving advice. It also made no mention of the fact that, as president and CEO of the company that manufactures the artificial heart, he has an entirely self-serving interest in promoting its sales...one that has nothing to do with the welfare of patients. It was a poorly conceived ad, though probably no worse than any other ad for medicine cluttering the airwaves.
 
2008-02-26 11:16:48 AM  
Who really takes key medical advice from the TV anyhow? I mean come on you can tell this guy is a D.B.
 
2008-02-26 11:28:02 AM  
Pocket Ninja: as president and CEO of the company that manufactures the artificial heart, he has an entirely self-serving interest in promoting its sales...one that has nothing to do with the welfare of patients.

Did you read his statement? He said " I am not a celebrity. I am a medical scientist specializing in advanced technology to treat heart failure who understands that no one in his or her right mind would want an artificial heart if it could be avoided with preventive medicine".

How does this self serve his business in artificial hearts if the drug helps avoid it's use. He trained under and was a protege of Willem Kolff the inventor of the dialysis machine, which is keeping millions of people alive at this moment. I know this because I'm looking out of my office into a treatment area filled with dialysis patients receiving their treatments. I believe his purpose was philanthropic despite his looking like a part human/alien hybrid.
 
2008-02-26 11:32:43 AM  
sepuku2: Did you read his statement? He said " I am not a celebrity. I am a medical scientist specializing in advanced technology to treat heart failure who understands that no one in his or her right mind would want an artificial heart if it could be avoided with preventive medicine".

We're speaking in circles here. His business is selling artificial hearts. Pfizer represented him as someone qualified to dispense advice about medicine. The two are not the same thing, and the medical field takes things like licensing seriously. That's the bottom line.

But again, I think that this ad was no worse than any other ad for medicine on TV. If it were up to me, no pharmaceutical company would be allowed to market any sort of prescription medicine on television. The ads accomplish nothing aside from filling an ill-informed populace with half-baked ideas.
 
2008-02-26 11:49:42 AM  
Pocket Ninja: But again, I think that this ad was no worse than any other ad for medicine on TV. If it were up to me, no pharmaceutical company would be allowed to market any sort of prescription medicine on television. The ads accomplish nothing aside from filling an ill-informed populace with half-baked ideas.

On this we can agree.
 
2008-02-26 11:56:18 AM  
I liked the ads where Jarvik goes jogging with his son. It was a Hallmark moment for me. But kinda gay too.
 
2008-02-26 11:57:41 AM  
Hundreds of thousands of people owe their lives to Robert Jarvik, because of what he invented.

Douchebag? No, that's subby.
 
2008-02-26 12:00:01 PM  
Pocket Ninja: But again, I think that this ad was no worse than any other ad for medicine on TV. If it were up to me, no pharmaceutical company would be allowed to market any sort of prescription medicine on television. The ads accomplish nothing aside from filling an ill-informed populace with half-baked ideas.

I disagree, strongly. We live in the information age, what you are advocating is to KEEP information from certain people and give it only to the people they are supposed to go to in order to manage their healthcare. This means their asking questions, being able to do their own research (looking for information) if need be and working together for a common goal. Do the pharameutical companies have a vested interest in this? Of course, but so do the doctors and, yes, even the patients. More information is a GOOD thing, I don't think we should be attacking one of the parties for providing more of it.

/In the spirit of full disclosure I do own shares of Pfizer and Johnson & Johnson as a shareholder of record.
 
2008-02-26 12:16:23 PM  
colovion: Do the pharameutical companies have a vested interest in this? Of course, but so do the doctors and, yes, even the patients. More information is a GOOD thing, I don't think we should be attacking one of the parties for providing more of it.

Here's the difference:

Patients' vested interest: get healthy
Doctors' vested interest: get patient healthy
Pharmaceutical companies' vested interest: make money

Pharmaceutical companies should market to doctors, who use their training and skill to decide which drugs are, in fact, appropriate. Marketing to laypeople is a blatant attempt to create markets among people who understand nothing about what they're buying.

But perhaps we should all be grateful that the vast epidemic of Restless Leg Syndrome that nearly brought civilization to its knees was identified and corrected in the nick of time, thanks judicious use of television commercials.
 
2008-02-26 12:26:04 PM  
Pocket Ninja: But perhaps we should all be grateful that the vast epidemic of Restless Leg Syndrome that nearly brought civilization to its knees was identified and corrected in the nick of time, thanks judicious use of television commercials.

you just don't understand what it's like, you insensitive schmuck. rls was destroying my life, my job, my family... it was even shaking the foundations of my faith. without those 30 second messages of inspiration and hope, all might have been lost for me
 
2008-02-26 01:06:42 PM  
Megain: Pocket Ninja: But perhaps we should all be grateful that the vast epidemic of Restless Leg Syndrome that nearly brought civilization to its knees was identified and corrected in the nick of time, thanks judicious use of television commercials.

you just don't understand what it's like, you insensitive schmuck. rls was destroying my life, my job, my family... it was even shaking the foundations of my faith. without those 30 second messages of inspiration and hope, all might have been lost for me


Restless 3rd Leg Syndrome did the same thing to me.
 
2008-02-26 01:08:24 PM  
Pocket Ninja: We're speaking in circles here. His business is selling artificial hearts.

Do you go to a doctor? Because their business is selling you cures to your ills as well. Just because someone has a business doesn't mean they work for the interests of that business when there's ethics at stake.
 
2008-02-26 01:09:03 PM  
"The way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world -- cardiovascular disease the completely unqualified patient into encouraging his doctor to sell him our product."

FTFM.

Modern pharmaceuticals are no more (possibly less) ethical than Columbian coke pushers.
 
2008-02-26 01:11:45 PM  
sepuku2:
Why is Robert Jarvik a douchebag subby? Could it be because he's a farking genius and you're a loser basement dweller?

When you encourage people "as a doctor" to take certain medical steps, you better damn well be a practicing MD. He is not. That is 10th-degree douchebaggery. He might as well be a marine biologist.
 
2008-02-26 01:14:56 PM  
colovion :More information is a GOOD thing, I don't think we should be attacking one of the parties for providing more of it.

Sorry, but in no sense is television marketing dreamed up by a bunch of liberal arts majors who were probably pushing cookies and tampons in their prior jobs a valid source of medical information.
 
2008-02-26 01:21:33 PM  
healthcare.zdnet.comi.a.cnn.net

eh? EH?
 
2008-02-26 01:23:42 PM  
You should see Canadian drug adverts - because of regulations prohibiting drug companies from pandering directly to consumers by putting the drug name and drug information in an ad, the ads for Viagra just have some guy jumping around all happy and stuff.
 
2008-02-26 01:24:14 PM  
OMG! Corporations using questionable marketing techniques? Inconceivable!
 
2008-02-26 01:31:30 PM  
I'm in the camp that believes prescription drugs shouldn't be advertised on TV. Medical journals? Sure. Have reps present at medical conferences? Why not?

All advertising to the masses accomplishes is a situation where the patient is telling the doctor what to prescribe, which is what Pharma wants, I'm sure.

/not a doctor
//plays one on TV
///not really
 
2008-02-26 01:47:32 PM  
Their new ads are a definite improvement...

img.villagephotos.com
 
2008-02-26 01:53:51 PM  
What are they doing behind the lipitor?

a.abcnews.com

Is he pulling his finger?!?
 
2008-02-26 01:55:54 PM  
Control_this: I liked the ads where Jarvik goes jogging with his son. It was a Hallmark moment for me. But kinda gay too.

Really? That's precisely the ad I though of when I read "douchebag doctor". It goes beyond "Hallmark moment" to smarmy and manipulative. Granted, it's an ad and manipulation is the name of the game, but damn that one was over the top.
 
2008-02-26 02:17:25 PM  
darkhorse23: Hundreds of thousands of people owe their lives to Robert Jarvik, because of what he invented.

What, the Jarvik heart? The same heart that has failed in every person it's been implanted into?
 
2008-02-26 02:59:58 PM  
You know, he really didn't invent the artificial heart. I find him taking credit for it as a very obnoxious insult to all those that worked on it before him.

http://en.wikipedia.org/wiki/Paul_Winchell (new window)
Link (new window)
 
2008-02-26 03:03:45 PM  
darkhorse23: Hundreds of thousands of people owe their lives to Robert Jarvik, because of what he invented.

Douchebag? No, that's subby.


I came here to say the same thing.
 
2008-02-26 03:12:28 PM  
ClemsonChili: darkhorse23: Hundreds of thousands of people owe their lives to Robert Jarvik, because of what he invented.

Douchebag? No, that's subby.


His invention - which he didn't invent but refined - didn't save hundreds of thousands of people.
 
2008-02-26 03:15:54 PM  
Also, I find it funny that the person who can actually claim to be the artificial heart inventor has a daughter that is a friend of Fark, April Winchell
 
2008-02-26 03:23:45 PM  
If I am going to allow a "celebrity endorsement" to influence my health, I would much rather take my medical advice from the inventor of the artificial heart than from lets say ummmmmmm.....Sally Field or Bob Dole, or Dorothy Hamill, or Cheryl Ladd or Wilfred Brimley.
 
2008-02-26 03:27:05 PM  
sepuku2: I believe his purpose was philanthropic despite his looking like a part human/alien hybrid.

img181.imageshack.us
I take Lipitor, and look how well it's worked for me!
 
2008-02-26 03:43:02 PM  
I think my girlfriend submitted this. She gets livid every time she sees it. Something about him not being a MD and that Jarvik heart not even working.
 
2008-02-26 03:51:51 PM  
darkhorse23: Hundreds of thousands of people owe their lives to Robert Jarvik, because of what he invented.

Douchebag? No, that's subby.


Yeah, how stupid are we?
 
2008-02-26 03:53:34 PM  
SuburbanCowboy: If I am going to allow a "celebrity endorsement" to influence my health, I would much rather take my medical advice from the inventor of the artificial heart than from lets say ummmmmmm.....Sally Field or Bob Dole, or Dorothy Hamill, or Cheryl Ladd or Wilfred Brimley.

how about... just stick with your DOCTOR for health advice and get over your delusion that people are selling you things "for your own good" cause their not.

duh!
 
2008-02-26 03:56:15 PM  
discount sushi: I think my girlfriend submitted this. She gets livid every time she sees it. Something about him not being a MD and that Jarvik heart not even working.

He is an MD, just not a licensed physician.
 
2008-02-26 04:12:37 PM  
Why is he a douchebag? He's a doctor, he made an artificial heart, he was paid by a company to advertise a drug that he takes. So what? He never claimed to be more than he is. Why all the hate?
 
2008-02-26 04:23:43 PM  
Pocket Ninja: Pharmaceutical companies should market to doctors, who use their training and skill to decide which drugs are, in fact, appropriate.

Not really. My roommate in college was a pharmacy student (Rutgers, which I understand is the top pharmacy school in the country other than UPenn). You could say the name of any drug, and he would tell you the generic name, what family it was in, what it did, how it did it, what the side effects were, what it interacted with, you name it. That was because he left our room to study at 6:30 am and didn't return until 12:30 am every day and had a bunch of 3,000-page textbooks.

Doctors don't go through that. He said they take one semester of pharmacy, and then after that it most of their familiarity comes second-hand (TV commercials, journals, colleagues, conferences, free samples, etc.); some older doctors learn a few drugs and then prescribe them again and again over the years.

So the only medical professionals with whom you and I would normally interact who really know drugs are pharmacists, who aren't allowed to prescribe them.

From Wiki: Jarvik received his M.D. in 1976 from the University of Utah. He did not complete an internship or residency and has never been licensed to practice medicine.

What came to be known as the Jarvik-7 was in fact the final product of the collaboration of many researchers who came before him, and their contributions to this project. Paul Winchell, ventriloquist and much-loved voice and television series character actor, invented the original artificial heart. With the help and advice of Dr. Henry Heimlich, Winchell designed an artificial heart and built a prototype. He filed for a patent in 1956, which he received in 1963. Winchell donated his patent to the institution and Jarvik, using many of Winchell's basic principles, took the device further, culminating with the Jarvik-7.

Starting in 2006, Jarvik has appeared in television commercials for Pfizer Pharmaceutical's cholesterol medication Lipitor. Two members of Congress began an investigation as to whether his television advertisements constitute medical advice given without a license to practice medicine.

Jarvik is married to Parade magazine columnist Marilyn vos Savant.
 
2008-02-26 04:32:05 PM  
darkhorse23: Hundreds of thousands of people owe their lives to Robert Jarvik, because of what he invented.

Why do people like to spread mis-information?
 
2008-02-26 05:18:50 PM  
Wait, he invented the artificial heart AND the douchebag? Impressive.
 
2008-02-26 05:51:18 PM  
jimpoz: Jarvik is married to Parade magazine columnist Marilyn vos Savant.

fark, there's my fun fact that I didn't know for the day. Is the jogging son their kid? If so, I'm surprised either of them stopped masturbating long enough for reproductive coitus.
 
2008-02-26 05:54:01 PM  
jimpoz: Two members of Congress began an investigation as to whether his television advertisements constitute medical advice given without a license to practice medicine.

And really, I need to get me one of these Congress jobs. What other job can you have where you do something so marginally related to what you are supposed to be doing and keep getting your contract renewed year-after-year?
"We could take on the hard national questions, but instead let's find out about this Jarvik guy's commercial and whether Roger Clemens is a bigger douche than we are."
 
2008-02-26 06:47:23 PM  
pfinally
 
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