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(Guardian)   Brawndo is becoming an actual beverage. It's got Electrolytes   ( blogs.guardian.co.uk) divider line
    More: Scary  
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23280 clicks; posted to Main » on 09 Dec 2007 at 1:04 PM (9 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



213 Comments     (+0 »)
 


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2007-12-09 04:18:17 PM  
Because People in power are Stupid: Lookee what I found:

http://www.drinkbrawndo.com/ (new window)


dammit, i bought a case of cocaine yesterday, if i had know about this i could have saved on shipping!!!1
 
2007-12-09 04:23:32 PM  
janks369: Because People in power are Stupid: Lookee what I found:

http://www.drinkbrawndo.com/ (new window)

dammit, i bought a case of cocaine yesterday, if i had know about this i could have saved on shipping!!!1


Wow a case,you should have just a got an 8ball.
 
2007-12-09 04:24:08 PM  
sickbeef: Did anyone else notice that one of the companies responsible for producing this drink was Omni Consumer Products? (OCP) Aren't these the same guys responsible for Robocop?

Well, Detroit always will be a hellhole, so that's a yes. The future will be very interesting...
 
2007-12-09 04:34:20 PM  
I cannot WAIT to see Brawndo made available at Carls Jr.

OH SAY DOES THAT AS START SPANGLED BANNER YET WAVE...

/can I get a smackdown match?
//clock blinks 12:00
///bang that bidirectional buffer flag
 
2007-12-09 04:44:42 PM  
At least they're not experimenting techmological differences. AtomPeepers: Buy something Mike Judge @ least gets a cut of! Like the damn DVD. (maybe)

Thank you for the gift idea. I've been telling my mom to watch this movie for awhile now. For Christmas, I'll get copies for her and several more for cousins/uncles.

It's a travesty these films didn't make more money. But then again, it seems they make much more money after they make it to video than in the theatres. I had never even heard of Office Space until they were running it on HBO a while after it came out on video. Had never heard of Idiocracy until about 6 months ago when someone referenced it in a Fark thread.

Office Space, and then Idiocracy. What gift will the extremely underrated visionary Mike Judge give us next? More flair (that's Judge on the left)?

www.thecobrasnose.com
 
2007-12-09 04:56:50 PM  
danceswithcrows: But: Creating a drink based on some stuff that was in a movie that wasn't insanely popular seems like a pretty dumb thing to do. It probably won't make the creators much money. Even if it is funny, it'll have a short shelf life, much like the $MOVIE cereals that show up every time there's a big-budget animated movie.

It sells for $39.99 for a 12-pack, or $3.30 a can. Given that Coke sells for about 50c a can and has a 40% gross profit margin then they're probably making around 83% gross profit on each "ironic" sale of Brawndo.

Now consider they've spent maybe a thousand bucks on the website and YouTube ads and viral marketing has gotten them in front of a significant portion of those who saw the movie then they're still going to make out like bandits even if they only sell a few hundred units.

Fox is smart - they know that the upcoming generation doesn't watch TV and doesn't pay for content. Idiocracy is very popular amongst that exact group of people (most people I know who saw it did via a downloaded copy).

This is just a test with a relatively insignificant cult movie to see if it's profitable to promote high-margin collectors merchandise to the market who are unwilling to pay for the content itself. This is the future of the media, like it or not.
 
2007-12-09 05:00:25 PM  
v0rtex: Given that Coke sells for about 50c a can and has a 40% gross profit margin then they're probably making around 83% gross profit on each "ironic" sale of Brawndo.

Durr, I meant 1,633% gross profit.

/ My shiat's all retarded.
 
2007-12-09 05:10:10 PM  
I'll worry when Fukk Cola comes out
 
2007-12-09 05:10:21 PM  
v0rtex: v0rtex: Given that Coke sells for about 50c a can and has a 40% gross profit margin then they're probably making around 83% gross profit on each "ironic" sale of Brawndo.

Durr, I meant 1,633% gross profit.

/ My shiat's all retarded.


And you talk like a fag.
 
2007-12-09 05:11:20 PM  
Hoopy Frood: Why shouldn't there be a Brawndo? I'm surprised I can't buy Slurm or Bachelor Chow.

On a package of Red Beans and Rice I prepared last week, it actually stated "Makes its own gravy."
 
2007-12-09 05:14:36 PM  
v0rtex: Hey, that's pretty good. You sure you ain't the smartest guy in the world?
 
2007-12-09 05:19:48 PM  
I'm uncertain about this. You could say I'm Not Sure.
 
2007-12-09 05:25:52 PM  
I'm reading this thread while watching NBC's Nightly News vodcast from Friday. I had a chilling moment a second ago.

They talked about the water shortage earlier in the week and mentioned a few areas desalinating salt water from the ocean, and purifying sewage water to be reintroduced to the aquifers. Tonight, they read an email from a viewer:

"I know there's a water shortage, but I just can't get past the 'ick' factor of toilet water."

/One step closer to the dust bowl.
//Gonna go watch Monday Night Rehabilitation.
///Can anyone get me there?
 
2007-12-09 05:58:32 PM  
Kar98: v0rtex: v0rtex: Given that Coke sells for about 50c a can and has a 40% gross profit margin then they're probably making around 83% gross profit on each "ironic" sale of Brawndo.

Durr, I meant 1,633% gross profit.

/ My shiat's all retarded.

And you talk like a fag.


See, 2 hours ago I woulda been offended.

But after this thread, I just watched Idiocracy (instead of studying for exams like I'm supposed to, durr).

Now instead, I lol'd.

/go away
//baitn'!
 
2007-12-09 06:00:10 PM  
www.underconsideration.com
 
2007-12-09 06:03:31 PM  
The one 'issue' I had with the movie, was that there was no mentioning of jesus or the christian religion. There was St. God's hospital, but I guess in the future, christianity doesn't prevail.

/Brought to you by Carl's jr.
 
2007-12-09 06:10:09 PM  
Damn, no Sara Rue pics.

//"funbags over there is the attorney general"
///women with a figure are hot
 
2007-12-09 06:10:25 PM  
mistahtom: The one 'issue' I had with the movie, was that there was no mentioning of jesus or the christian religion. There was St. God's hospital, but I guess in the future, christianity doesn't prevail.

/Brought to you by Carl's jr.


And in retrospect (having not thought of religion while watching the movie) it may have been the best decision they made.
 
2007-12-09 06:12:24 PM  
Passive Aggressive Larry: FarkinFarker:
Beef Supreme is obviously the second coming of Jesus.

and looks a lot like Luke and Owen Wilson...


That would be because he's played by their lesser known brother Andrew Wilson. (new window)
 
2007-12-09 06:16:19 PM  
There was a time when reading wasn't just for fags. And neither was writing. People wrote books and movies. Movies with stories, that made you care about whose ass it was and why it was farting. And I believe that time can come again!
 
2007-12-09 06:31:06 PM  
v0rtex

It sells for $39.99 for a 12-pack, or $3.30 a can. Given that Coke sells for about 50c a can and has a 40% gross profit margin then they're probably making around 83% gross profit on each "ironic" sale of Brawndo.

They're selling 24-packs, not 12-packs, so your math is all wrong.
 
2007-12-09 06:34:22 PM  
disarticulate: soylent green is people; electrolytes are sugars.

You're a dumbass.
 
2007-12-09 06:47:00 PM  
Cletus McGhee: I'm gonna go run ABNORMALLY FAST.

/Can you get Brawndo in a ROCKET CAN?


As fast as KENYAN. Then I'll have 400 babies.
 
2007-12-09 07:07:28 PM  
v0rtex: It sells for $39.99 for a 12-pack, or $3.30 a can. Given that Coke sells for about 50c a can

The last time I saw $0.50 cans from a vending machine, Reagan was still president. In 12-packs, it's more like $0.34/can if there's not a sale on. YPricesMV.

then they're probably making around 83% gross profit on each "ironic" sale of Brawndo.

This margin is probably overstated, since they're spreading the startup cost over fewer cans of pop. Oh, they're making money on this, but the volume just isn't high enough for "insane profit".

Now consider they've spent maybe a thousand bucks on the website and YouTube ads and viral marketing has gotten them in front of a significant portion of those who saw the movie then they're still going to make out like bandits even if they only sell a few hundred units.

They also had to manufacture the drink, the cans to put the drink in, and the cardboard to wrap around it. These things are solved problems, but it's likely they cost more than making the website/YouTube video did. (Manufacturing physical products is too expensive. Why can't we just sell ideas? Oh yeah, they're too easy to copy.)

This is just a test with a relatively insignificant cult movie to see if it's profitable to promote high-margin collectors merchandise to the market who are unwilling to pay for the content itself. This is the future of the media, like it or not.

It isn't unique, either. Check out the writings of Pete Abrams and Howard Tayler on the subject. Content (daily comic) is free. Merchandise (printed books, buttons, T-shirts, etc.) costs $. And they make enough on that model to keep themselves and their kids alive, just by drawing comic strips that have relatively tiny market share. The general public has no clue that Abrams and Tayler exist, but they're doing essentially what you said in your paragraph above. Yes, generalizing webcomics to large media corps is probably overkill, but I think there are some similarities here. Thanks for bringing up interesting points, gotta go take the food outta the oven....
 
2007-12-09 07:09:25 PM  
very fun movie. Although, it was close to being a fantastic movie. Great idea, but just needed a little better execution. So close.
 
2007-12-09 07:11:02 PM  
www.pbase.com


www.pbase.com


www.pbase.com
 
2007-12-09 07:19:53 PM  
The plants crave electrolytes
 
2007-12-09 07:23:18 PM  
Flying_J, wow.
 
2007-12-09 07:32:05 PM  
tildology.com
 
2007-12-09 07:54:34 PM  
Why do you keep trying to read that? You a fag or something?
 
2007-12-09 08:18:59 PM  
I blame the shiatty narration and other flaws on studio intervention. It's my understanding (I could be wrong) that Fox completely re-cut Mike Judge's version to the one we see now. So that while it's still a good movie (and chillingly on point) there is still some bad pacing problems, horrible narration, and other minor points.

/Maya Rudolph was pretty hot in that movie
 
2007-12-09 08:31:00 PM  
Gobobo: I didn't really enjoy Idiocracy very much, too near to being a documentary.


My only problem with it was that it rang so true that I found it depressing. A good movie by Judge, and a sad commentary on our future.

/There's that fag talk again!
 
2007-12-09 08:47:12 PM  
I remember watching the news (NBC I think) prior to the release of Idiocracy which stated that the movie scored the worst ever ratings for pre-screening audiences and that the movie's marketing team literally could not find a way to advertise it and that is why it made next to no money at the box office.

I agree with bromidestain that the movie was heavily edited as a result and that's primarily why the concept is funnier than the actual movie (I still liked it alot regardless).

/In the future, intelligence is extinct
 
2007-12-09 08:53:08 PM  
Does anyone else laugh their arses of at the new Beyonce "Upgrade" commercial Link (new window)
 
2007-12-09 08:58:39 PM  
pit_monster:

The ultimate irony of the testing audiences that studios use is that they're comprised mainly of the Middle America that Idiocracy is satirizing. They probably either didn't get the jokes and I'd love to read their response cards.
 
2007-12-09 10:07:35 PM  
Goodfella: Whoa... http://upload.wikimedia.org/wikipedia/commons/b/b4/Flag_of_Turkey.svg
freaky
 
2007-12-09 10:16:32 PM  
pit_monster: I remember watching the news (NBC I think) prior to the release of Idiocracy which stated that the movie scored the worst ever ratings for pre-screening audiences and that the movie's marketing team literally could not find a way to advertise it and that is why it made next to no money at the box office.

I agree with bromidestain that the movie was heavily edited as a result and that's primarily why the concept is funnier than the actual movie (I still liked it alot regardless).

/In the future, intelligence is extinct


Idiocracy: Mike Judge's Blade Runner?
 
2007-12-09 10:35:13 PM  
shidekigonomo:

That's a million dollar idea right there.
 
2007-12-09 10:35:54 PM  
will brawndo come in new flavors such as...

...MANANA!! FIZZB*TCH!!!and......GUN!!

/will i run as fast as a kenyan?
 
2007-12-09 10:37:41 PM  
Ballsagna: Does anyone else laugh their arses of at the new Beyonce "Upgrade" commercial Link (new window)

Yes, and then I was embarrassed for her.

/double-dose of pimpin'
//She could be painting people and fruit and shiat.
 
2007-12-09 11:26:16 PM  
bromidestain:
/Maya Rudolph was pretty hot in that movie


Thought her ass was the star.
 
2007-12-10 02:41:12 AM  
disarticulate: soylent green is people; electrolytes are sugars.

No they're not. Sugars are extremely not electrolytes.

I think your shiat must have gotten all retarded man.
 
2007-12-10 04:42:39 AM  
 
2007-12-10 05:21:46 AM  
I like how everyone had a Hispanic name in the movie. Kind of a good foreshadowing on Judge's part there.

Hormel Chavez, Frito Pendejo,...etc

/Not trying to start a flamewar
//Just an observation
 
2007-12-10 05:38:19 AM  
I thought the first 30 minutes or so were hilarious. Then the movie gave me a headache. It's as if the begining was actually filmed before the Hollywood executives got ahold of the rest of it.

I'm a vending machine guy. If I can get ahold of this stuff, I will put a case in every glassfront machine on my route to see if anybody gets it. 3/4 of my customers look like they're right out of Idiocracy.
 
2007-12-10 07:01:25 AM  
Tom Lehrer was right, satire IS obsolete.
 
2007-12-10 08:25:27 AM  
Ow, my balls.
 
2007-12-10 08:44:40 AM  
I want one of those shiny shirts that says "Database Admin" on the sleeve :)
 
2007-12-10 08:58:44 AM  
You see gentlemen....A Pimp's love is very different from that of a square.
 
2007-12-10 09:32:06 AM  
For all you saying that Idiocracy is too realistic to be funny, I felt the same way about Dazed And Confused.
 
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