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(Yahoo)   TiVo announces plan to whore out you and your data to advertisers   (news.yahoo.com ) divider line
    More: Scary  
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1766 clicks; posted to Business » on 08 Nov 2007 at 6:23 PM (8 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



41 Comments     (+0 »)
 
 
2007-11-08 06:26:50 PM  
In other news, TiVo previously didn't whore your data out.
 
2007-11-08 06:28:27 PM  
People still use TIVo?
 
2007-11-08 06:37:21 PM  
No problem. I can stop that 12 bucks a month and go with a free alternative starting immediately.
 
2007-11-08 06:40:53 PM  
Do you use iTunes, Fark, surf the web, watch TV, shop groceries?
Every breath you take, every move you make, they be watching you.
 
2007-11-08 06:44:38 PM  
How does TiVo know my income and ethnicity? By what I watch?
 
2007-11-08 06:49:02 PM  
as long as they don't associate my name and address with the data, i don't give a rats ass.

much like google datamining my searches, gmail etc. i actually much appreciate the fact that if i'm going to be subjected to advertising, it's at least advertising attempting to be interesting to me.
if i didn't like that, i would stop using services that record my usage patterns and utilize them for targeted advertising.

Unknown_Poltroon: No problem. I can stop that 12 bucks a month and go with a free alternative starting immediately.

while it's not an area i know a whole lot about, there was some minor turmoil lately where the big company that provided xml formatted tv listings to free dvr projects gave up. the new alternative is pay (something like $12 a month).
it's well possible there are truly free alternatives out there, though.
 
2007-11-08 06:49:37 PM  
$12 a year, i mean.
 
2007-11-08 06:49:38 PM  
ThinkObally: How does TiVo know my income and ethnicity? By what I watch?

Sounds like a photoshop contest idea to me!
 
2007-11-08 06:49:48 PM  
If they're gonna sell your info, they should cut the service rates. They're making money off your info, you should get something in return. You should be able to still pay full price for your privacy and opt out of the market research, or pay the cheap rate and share your info.
 
2007-11-08 06:55:14 PM  
Let's assume for a moment that having TV shows I actually want to watch is a Good Thing.

(I think so, since I actually pay money to DirecTV and TiVO to get their programming delivered to my house. If you disagree, you gotta ask yourself why you haven't just gotten rid of the idiot box entirely.)

So now what's going to happen is that advertisers and program networks will know what I'm watching, AND that I make a shiatload of money being a computer geek. Therefore they are going to be more interested in putting on programming that appeals to ME, such as the "Geek Women in Bathing Suits Channel," as opposed to the unemployed losers that watch, say, Maury Povich or Celebrity Poker.

That would seem to result in more programs that I actually want to watch. So in what possible way is this a bad thing to me?

Oh I suppose that I'm supposed to have a kneejerk response about the privacy of my viewing habits. OK, but in reality, who cares?

I dunno about you, but I'm OK with people knowing that I have been known to watch What Not to Wear. I can always use the "It's like a car crash; I just couldn't look away" defense. Or the "My wife insisted." That one works pretty good. I suppose if the word got out that I was a big fan of Garth Brooks, I might care, since that would be both incorrect and horribly embarrassing, but I can always sue for slander in that case.
 
2007-11-08 07:04:39 PM  
redstarr says: If they're gonna sell your info, they should cut the service rates.

Like it or not, we live in a country where, when you sign up to buy TV services, Internet services, Credit Card services, you agree to put up with them changing the terms of your agreement, OR you have the option of canceling the agreement. In which case, no TiVO for you.

Used to be, you paid $n per month for service. Now, they charge you that, plus your demographic profile.

That does suck, but then again, I'm a lot more annoyed about the fact that the insurance and credit card companies fark with my plans every 58 milliseconds, than I am with this.
 
2007-11-08 07:07:15 PM  
I'm poor, I have to use my mind to rewind TV.
 
2007-11-08 07:07:42 PM  
Unknown_Poltroon: No problem. I can stop that 12 bucks a month and go with a free alternative starting immediately.

Exactly. I already beat this game. Store bought DVR FTW. I control the horizontal and the vertical now.
 
2007-11-08 07:11:19 PM  
Clorox Man: ThinkObally: How does TiVo know my income and ethnicity? By what I watch?

Sounds like a photoshop contest idea to me!


Sounds like you are a biatch and should GBTW. I am going to walk by your desk in a minute and check on you.
 
2007-11-08 07:18:38 PM  
I'm going to pay a monkey to flip around the channels all day just to mess with them...

/Check...and mate TIVO
 
2007-11-08 07:26:43 PM  
redstarr01 If they're gonna sell your info, they should cut the service rates. They're making money off your info, you should get something in return. You should be able to still pay full price for your privacy and opt out of the market research, or pay the cheap rate and share your info.

haineux Let's assume for a moment that having TV shows I actually want to watch is a Good Thing.

(I think so, since I actually pay money to DirecTV and TiVO to get their programming delivered to my house. If you disagree, you gotta ask yourself why you haven't just gotten rid of the idiot box entirely.)

So now what's going to happen is that advertisers and program networks will know what I'm watching, AND that I make a shiatload of money being a computer geek. Therefore they are going to be more interested in putting on programming that appeals to ME, such as the "Geek Women in Bathing Suits Channel," as opposed to the unemployed losers that watch, say, Maury Povich or Celebrity Poker.

That would seem to result in more programs that I actually want to watch. So in what possible way is this a bad thing to me?

Oh I suppose that I'm supposed to have a kneejerk response about the privacy of my viewing habits. OK, but in reality, who cares?

I dunno about you, but I'm OK with people knowing that I have been known to watch What Not to Wear. I can always use the "It's like a car crash; I just couldn't look away" defense. Or the "My wife insisted." That one works pretty good. I suppose if the word got out that I was a big fan of Garth Brooks, I might care, since that would be both incorrect and horribly embarrassing, but I can always sue for slander in that case.


You both make excellent points I'm sure somewhere in the middle is an answer that is full of win.
 
2007-11-08 07:38:25 PM  
Wow! I didn't know TiVo was owned by ATT.

The more you know.
 
2007-11-08 08:08:25 PM  
Uhh... have any of you actually used a Tivo? You have to "opt in" to share this information in the settings menu. Don't want to share it? Don't change that setting. It's disabled by default.
 
2007-11-08 08:16:50 PM  
Senor Revington: Clorox Man: ThinkObally: How does TiVo know my income and ethnicity? By what I watch?

Sounds like a photoshop contest idea to me!

Sounds like you are a biatch and should GBTW. I am going to walk by your desk in a minute and check on you.


Shiat. busted.
 
2007-11-08 08:34:35 PM  
haineux: So now what's going to happen is that advertisers and program networks will know what I'm watching, AND that I make a shiatload of money being a computer geek. Therefore they are going to be more interested in putting on programming that appeals to ME, such as the "Geek Women in Bathing Suits Channel," as opposed to the unemployed losers that watch, say, Maury Povich or Celebrity Poker.That would seem to result in more programs that I actually want to watch. So in what possible way is this a bad thing to me?

Hear, hear! I came in here to say the same thing but you said it more succinctly than I ever could. I want television advertisers to know what shows I watch.
 
2007-11-08 08:43:01 PM  
i9.tinypic.com

does not approve.
 
2007-11-08 08:46:02 PM  
Everyone who Tivo's Weeds is gunna get busted!
 
2007-11-08 09:54:35 PM  
"TiVo recruited 20,000 households to opt-in to the viewership panel. Because these subscribers have opted in, TiVo can associate household data with the viewership data, and hence will be able to produce program and commercial viewership reports which can be looked at by aggregate demographic and behavioral audience groups. All data remain completely anonymous."

And in order to opt-in, you had to pick a menu item, respond to an email, deliberately fill in your demographic data online on Tivo's website, and then confirm you wish to participate in the study.

But, you know, don't let facts get in the way of a good game of "slam that company for it's privacy practices by only reporting half the story".
 
2007-11-08 10:39:05 PM  
zn0k: as long as they don't associate my name and address with the data, i don't give a rats ass.

ditto
 
2007-11-08 10:54:23 PM  
age, income, marital status and ethnicity? How are they gonna figure that out?
 
2007-11-08 11:15:44 PM  
Don't like it?

Throw away your TiVO.

It is the ultimate power to hold over a corporation.
 
2007-11-08 11:21:42 PM  
What do you mean "plan"? They already are whoring me and my data out. Hell last week they started putting adverts for SMC, that crappy multilevel marketing infomercial hosted by the dad from "Eight is enough".
 
2007-11-09 01:03:37 AM  
When you turn your TV off, does Tivo know about it? Or does it get reported as "this guy always watches infomercials from beginning to end all night long"?
 
2007-11-09 01:27:51 AM  
Seriously tin hatters, it's surprising that TiVo hasn't gotten this going before now.

So basically we've given them credit card info and name in order to purchase the subscription. That's the link to your credit check, containing age, hh income, and current address. Even if that's not the means to get it, you have to enter in your zipcode and cable provider for the Tribune guide data to download to your machine. Name + Zip narrows the search down. That info is linked to the data collection of all the beeps and remote chitters, and hello! - a new product to sell to advertisers.

This marketing model is far from new, and if you get any kind of catalog or magazine in the mail, you get targeted junk mail anyway. Personally since this isn't any kind of really new thing, if it keeps the company in business and my Tivo still works, I really don't care.

I had a bigger fit when I heard they were considering throwing a static ad on the screen when you fast forward thru commercial pods in a recorded program.

Oh, and Jimpoz, if you turn the tv off from the Tivo-remote, yes, they do know it. I'm sure there is a lot of crap data that's being collected tho.
 
2007-11-09 03:07:07 AM  
sassyfrancis: Seriously tin hatters, it's surprising that TiVo hasn't gotten this going before now.

Remember how they remarked that the Janet Jackson boobie incident was the "most rewound moment ever" before they admitted that they record the stuff you do? That was a beautiful foot-in-mouth.

/Dish Network wants their DVR plugged into a phone line or ethernet
//Even if we were willing, let's just say that modems don't like VoIP
///And we don't have a long enough ethernet cable, and won't be buying one either
 
2007-11-09 07:50:06 AM  
I'm also down with TiVo sharing my viewing habits. I've noticed there is a lot more of the type of TV that I enjoy on lately (Chuck, Pushing Daisies, Reaper), and I think a lot of it is due to the television ratings taking DVR'd shows into account. I'm just glad that my viewing choices are being taken into account and not the small clique of Neilsen families that weren't into Wonderfalls or Firefly.

On a related note, the latest software update to my TiVo HD is full of win. Tivo to Go is now enabled, so I can now copy shows over to my laptop to watch when I'm travelling on business. They also have finally enabled the external hard drive option and started selling a 500GB eSATA drive for $199 that adds on an extra 65 hours of HD recording. I'm so glad I kicked my Comcast box to the curb a few months ago.
 
2007-11-09 08:14:16 AM  
Got rid of the TiVo and got the cable companys DVR. Now I can record one show while watching another. I can also record two shows at the same time. It does the same thing in terms of pausing and rewinding, all without having to hear those stupid beeps or having to pay for a phone line.
 
2007-11-09 09:00:45 AM  
If I have to be whored out by some device/corporation, I'm glad it's TiVo. Ever since my Roomba left me, the only other appliance I've had to get emotionally invested in is my iPod, and he's way too needy, especially when he's been drinking. Which is like ALL THE TIME lately. Ugh, I'm sorry, don't get me started.

/allergic to cats
 
2007-11-09 09:10:36 AM  
I have a custom built PC with dual tuners running BeyondTV.
I will eventually put Linux on it and run MythTV.
 
2007-11-09 09:40:49 AM  
I dislike the way the TIVO box sneaks down the hallway and crouches at the foot of my bed while I perform relations with my good lady.

it's a bit unnerving.
 
2007-11-09 09:59:16 AM  
Badoop.

Boop.

Boop.

Boop.

Bong.
 
2007-11-09 10:11:19 AM  
We control the horizontal.
We control the vertical, too.
We're gonna make a couch potato outta you.
 
2007-11-09 11:04:04 AM  
Mythtv rox. Been pvr'in HD for years now... Tivo is just getting started.
 
2007-11-09 02:09:28 PM  
defects: Mythtv rox. Been pvr'in HD for years now... Tivo is just getting started.

Really? with dual cablecard support, HD up to 1080p, external SATA, multi tuner, hdmi, all for $299?zxz

Who cares about this data mining crap, this is how Google made all it's money.
 
2007-11-09 08:27:37 PM  
ReplayTV works well for me. The older units still skip commercials, and the newer ones have a 30 second advance button.

Either way, just like the remote start on my car, I'll always have one.
 
2007-11-10 01:25:21 AM  
blindy the pirate: Got rid of the TiVo and got the cable companys DVR. Now I can record one show while watching another. I can also record two shows at the same time. It does the same thing in terms of pausing and rewinding, all without having to hear those stupid beeps or having to pay for a phone line.

Seriously, check out the TiVo HD. Like Rolander said, it is relatively cheap, has dual tuner cablecard support so you can record two shows at once. It also has Ethernet with the option to add WiFi, so you don't need a phone line. You have to pay a monthly fee, but for me it is a wash since the TiVo subscription is about the same price as the Comcast box rental. With the ability to offload shows to my laptop, I think it is well worth the $300 price for the hardware. Sure I lose the on-demand service, but I gain $1 new release rentals from Amazon Unbox almost every weekend.
 
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