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(ZDNet)   Get ready for ads on your cell phone   (news.zdnet.com) divider line 35
    More: Asinine  
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3125 clicks; posted to Geek » on 17 Sep 2007 at 4:18 AM (7 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



35 Comments   (+0 »)
   

Archived thread
 
2007-09-16 05:31:45 PM  
It's unlikely that this will take off. The audience is too fickle, and carriers are hesitant to do something with this much potential to upset their customer base.

Capping data transfers at 4g (VZW) is one thing; pushing ads via Bluetooth is a whole other ballgame.
 
2007-09-16 05:48:30 PM  
Ads? In my cell phone?

/it's more common than you think.
 
2007-09-16 05:49:13 PM  
I know, it should be "on"
 
2007-09-16 06:05:31 PM  
Yeah, because we all know how fast text message spamming got squashed.
 
2007-09-17 01:59:20 AM  
My cellphone is an ad. It says Sony Ericsson and Cingular all over it.
 
2007-09-17 04:26:45 AM  
So how does this work with my non-bluetooth phone? Or my wife's phone where BT is off by default?
 
2007-09-17 04:31:19 AM  
All ads are spam on a cell phone. Being able to buy shiat with a cell phone though, that would be priceless.
 
2007-09-17 04:36:33 AM  
I don't have a cell phone. I use one of those things you plug into the wall at home. I get lots of ads on that, though.
 
2007-09-17 05:06:48 AM  
sacrileg

Already out in Japan. Just swipe your phone on the pad and PRESTO, you bought it!

\wants one but wouldn't use it
 
2007-09-17 06:16:33 AM  
Ha! They use examples such as designer perfume & cute movies, but the reality will be much different. It'll be all "buy teh McDonald's for a big butt" & crap like that.
 
2007-09-17 07:42:21 AM  
Should I run out and buy a bluetooth phone so I wont be left out on all this fun or should I wait to make sure it actually happens first?
 
2007-09-17 07:58:18 AM  
Sweet! I was hoping they'd find a way to put a virus on my phone.
 
2007-09-17 08:06:30 AM  
How would you get asked to enable bluetooth if it's disabled in the first place?

Doesn't it have to be enabled to receive the "enable?" message?

/head asplodes
 
2007-09-17 08:54:26 AM  
Wasn't an article about this posted on here about a year ago? I seem to remember the author reported receiving a similar Bluetooth alert while walking through Times Square or something in NYC... or maybe I imagined the whole thing.

\anybody?
\\Bueller?
 
2007-09-17 08:57:00 AM  
Hahaha, my provider locked out bluetooth file transfers (to promote mms'ing pictures at your own expense) so there! No ads for Tom, that's for sure!
 
2007-09-17 09:19:30 AM  
Hmm, another reason not to give Verizon another 20 a month for internet/BT access.
 
2007-09-17 09:54:28 AM  
Get ready for adblock for cellphones.
 
2007-09-17 09:58:58 AM  
World Eater: How would you get asked to enable bluetooth if it's disabled in the first place?

Doesn't it have to be enabled to receive the "enable?" message?

/head asplodes


Erm, no it just asks you to confirm the file transfer if you have bluetooth enabled. If you have it disabled, it will do nothing. So ya. It's not an "enable bt?" message, it's a "zOMG INCOMING FILE" message. Or something.
 
2007-09-17 10:00:18 AM  
and I'd have to pay my cell phone company HOW MUCH for each incoming add? That'll bring on a class action lawsuit so fast it'll make their heads spin.

orlandogreer
My cellphone is an ad. It says Sony Ericsson and Cingular all over it.


+1
 
2007-09-17 10:06:52 AM  
Using bluetooth to send ads is retarded. All you have to do is turn off Visibility. I have my phone set to Invisible and Secure Mode, where it confirms every connection with me except for my headset.
 
2007-09-17 10:31:06 AM  
I already get ads on my phone. Text messages about free crap from Cingular...
 
2007-09-17 10:36:26 AM  
Crap I can just see it now...

"Berries and Cream" on my RAZR... -_-
 
2007-09-17 10:51:05 AM  
Sweet, now I know for sure I don't want a bluetooth headset!! Thanks TechTV article writer guy!!
 
2007-09-17 10:54:19 AM  
I still get spam text messages out of nowhere.
 
2007-09-17 11:17:32 AM  
I'll put up with adds in stores if they'll all provide a product search/locator service for my cell phone. I'd love to be able to go to the grocery store, type in "beer" and get directed to the proper aisle.

/Probably would get redirected to Fark instead.
//Admin fuel.
 
2007-09-17 12:20:51 PM  
Several years ago, a co-worker and I had Cricket phones. One day, they text messaged us ads for a movie.

We went to the store and promptly canceled our service.
 
2007-09-17 12:57:36 PM  
Seeing as how you have to be within 10 meters I'd say this is a bad idea. The proximity of potential customer to potential slapping victim is too close for the comfort of the store employees.

what I'm basically saying is yes, I WILL walk into the store that is spamming ads on my cellphone and slap the first CS monkey I see.
 
2007-09-17 01:11:03 PM  
I got a "free text message" from Verizon the other day telling me about how I could avoid overage charges for texting by signing up for one of their low priced text messaging plans.
Already having said text messaging plan, I scrolled to the bottom where it said I could opt-out of future messages from Verizon. So I did.

I got a text message from somebody else, trying to sell me something. I reported them to the FCC. I hear they've been fined $500k.
 
2007-09-17 03:07:32 PM  
spleef420: what I'm basically saying is yes, I WILL walk into the store that is spamming ads on my cellphone and slap the first CS monkey I see.

Given that they're the lifeblood of the companies, the relatively low penalties for assault and battery, and my love of slapstick I think you're on to something.

Sign me up.

/readies the banana cream cannon
 
2007-09-17 04:24:14 PM  
Hmmm... So if we have to put up with ads now... why am I paying for my monthly plan? If you want me to advertise your car dealership logo all over my new car, you better give me a good farking discount on purchasing that car. If you want me to put up with ads you are making money off of, you better be giving me free service.

... won't happen
...... not expecting it
......... going to cancel verizon next week anyway thanks to their latest ass-hattery of a lawsuit over the new spectrum
 
2007-09-17 07:30:02 PM  
This is what my company sells, and I'm not getting a laugh out of these replies!

Truthfully my company is one of three big companies dealing with Bluetooth. 30 feet range really sucks.
 
2007-09-17 07:45:19 PM  
But cellular phone operators aren't showing much enthusiasm for Bluetooth marketing since it's free for the consumer and often does not generate extra revenues for them.

Instead, mobile operators such as Orange favor a rival technology to Bluetooth called Code 2D--or QR (quick response codes).

These bar codes, already used in Japan, are read by camera phones and send the user directly to a Web page. Accessing a Web site requires a subscription to a wireless Internet connection for which users usually have to pay.


You can jam that idea where the sun don't shine. There is no way I'm going to use a feature on my phone that would allow people to advertise to me at my expense.
 
2007-09-17 09:28:44 PM  
posicat
I'll put up with adds in stores if they'll all provide a product search/locator service for my cell phone. I'd love to be able to go to the grocery store, type in "beer" and get directed to the proper aisle Miller High-Life promotional display.

ftfy.
 
2007-09-18 10:07:46 AM  
For once I'm glad I have a really, really crappy old phone and the minimalist no-contract service. I can't even text on mine, so HTH are they are going to send me ads? Sweet.
 
2007-09-18 05:00:06 PM  
nstead, mobile operators such as Orange favor a rival technology to Bluetooth called Code 2D--or QR (quick response codes).

These bar codes, already used in Japan, are read by camera phones and send the user directly to a Web page. Accessing a Web site requires a subscription to a wireless Internet connection for which users usually have to pay.


Cue Cat, anyone?
 
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