FARK.com: (1987735) Advertisers are losing faith in television and moving ad dollars online. Bloggers seen holding their breath

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(Impact Lab)		Advertisers are losing faith in television and moving ad dollars online. Bloggers seen holding their breath (impactlab.com)		30
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the_gospel_of_thomas		2006-03-30 09:48:51 AM

Great.

More banner ads. More "click here to win something that you'll have to actually pay for just like anyone else." More pop-ups.

Wonderful.

alcoholic_entropy		2006-03-30 10:01:03 AM

I've never understood why companies pay so much to advertise on TV. You could pretty much saturate every internet blog for a fraction of the cost. Not to mention anything tech related (*cough* satellite radio *cough*) will be snatched up far more readily by users of the intrawebs.

Boomslang		2006-03-30 10:52:11 AM

Easiest way to avoid advertising: Avoid mass media. I recommend hiking and heavy heroin usage.

vartian		2006-03-30 10:52:31 AM

click here to win something that you'll have to actually pay for just like anyone else.

I will not allow any of these on the sites I run, and I think that any sites that choose to run them should be held as responsible as the company who provides this "service." These people are criminals, period, and for us to allow banner ads promoting their scam on our sites would be simply turning a blind eye to their obvious criminal enterprise while pocketing the silver.

GurneyHalleck		2006-03-30 10:53:14 AM

Here's an idea: make a good product and it will sell itself.

DaShredda		2006-03-30 10:55:27 AM

Do people still watch TV?

Galen_Rasputin		2006-03-30 10:56:03 AM

Here's another idea, your advertising has stopped working on those of us who have been inudated from birth and have gained control of our hormones.. I.E. Everyone under 42 and over 24.

GoSpelunking		2006-03-30 10:56:54 AM

What about the flickering ads that induce seizures? Will we get more of aoifjaofmawof jaoifap;odfnaldkfna aodnfoainfaoinfda adonifoasifna;oifneawioreqoihl afijqpifj;l a;alsdfja;lfkja qioprjoqijf;lkja

lazymojo		2006-03-30 10:57:11 AM

Easiest way to avoid advertising: Avoid mass media. I recommend hiking and heavy heroin usage.

Right, cause merely light heroin users will probably still turn on the tv and get bombarded with advertising.

Adman12		2006-03-30 10:59:18 AM

Banners and pop-ups aren't all that great either for many reputable clients. But don't worry, the advertisers will find you.

Look for more product placements within programming, viral campaigns making the rounds, cinema ads (I hate 'em too) and more and more agressive old-fashioned outdoor and point-of-purchase messaging (think "Blade Runner"). You'll also probably find yourself receiving more and more of your magazines and newspapers in poly-bags full of flyers, post-its, samples and coupons that have been targetted to your individual spending habits (and avoid any anti junk mail bylaws), and you'll keep getting spam that you've unwittingly "opted in" to for special offers and discounts.

Don't blame me. I just work here.

mciann		2006-03-30 11:00:39 AM

the_gospel_of_thomas

Great.

More banner ads. More "click here to win something that you'll have to actually pay for just like anyone else." More pop-ups.

What are these pop-ups and banner ads you speak of?

/firefox1.07 w pop ups diabled
//adblock v.5 d3
///adblock Filterset.G updater 0.3.0.2
////nuke anything 0.2
/////flashblock 1.3.2

acronym		2006-03-30 11:01:25 AM

god damned p2p software has led to this!

Mr. Clarence Butterworth		2006-03-30 11:04:40 AM

Yeah, because flashing distracting banners and stuff you have to close to read an article are so condusive to shopping.

Goetz		2006-03-30 11:07:51 AM

2006-03-30 10:53:14 AM GurneyHalleck

Here's an idea: make a good product and it will sell itself.

That's dangerously close to Thoughtcrime Mr. Halleck, expect a visit from the Ministry of Truth.

HickPrincess		2006-03-30 11:10:43 AM

Gurney, that's exactly what Mr. Hershey did with the first candy bar he produced. There were no advertisements until after his death did someone at Hershey's feel they needed to advertise the best candy bar ever made. Only after his death did someone feel it was necessary to do that, though it couldn't be selling that many more than they already were.

Mr. Anon		2006-03-30 11:15:26 AM

Galen_Rasputin: Here's another idea, your advertising has stopped working on those of us who have been inudated from birth and have gained control of our hormones.. I.E. Everyone under 42 and over 24.

Untrue. Go to a different country and try to pick out laundry detergent.

/personal experience.

Clavis		2006-03-30 11:20:58 AM

DaShredda
Do people still watch TV?

Yes, but they skip the commercials with their DVR remote. And they only watch the shows they want to watch -- so no flipping. And they can pause as long as they want to go pee, so commercial breaks are no longer even welcome for physical relief.

For those reasons and others, commercials on TV are becoming obsolete. No point in paying Michael Jordan $10 million to promote Nike if people aren't going to see the spot.

xRyanx		2006-03-30 11:26:43 AM

On a somewhat related note, does anyone else have the problem of Filterset.G deleting the user-defined filters each time it updates? I had to disable it because of this. I tend to block any annoying image that I have to see on a regular basis (forum avatars and signatures mainly, and Filterset.G unblocks all of them when it updates.

Godfrey		2006-03-30 11:39:57 AM

Clavis: And they can pause as long as they want to go pee, so commercial breaks are no longer even welcome for physical relief.

While that's true in theory, many of the people I know with PVRs (including myself) wait until a commercial break to pause a show. I suspect that those of us who do so are the same people who prefer to read to the end of a chapter in a book before putting it down.

And by the way, if there are any advertisers reading this, any sort of intrusive online ad -- pop-up, pop-under, sliding over the text of a page to obscure it -- makes me less likely to buy your product.

CygnusDarius		2006-03-30 11:43:48 AM

Goetz
That's dangerously close to Thoughtcrime Mr. Halleck, expect a visit from the Ministry of Truth.

Remember, remember
the fifth of november

movies.apple.com

RembrandtQEinstein		2006-03-30 11:51:25 AM

I'm gonna get banned....

potato_chip_eating_geek		2006-03-30 12:33:19 PM

you know star trek said the television became obsolete in 2060. i wonder if we will get there sooner?

lomans		2006-03-30 12:36:11 PM

GurneyHalleck: Here's an idea: make a good product and it will sell itself.

Word of mouth advertising is good, but not that good.

MWeather		2006-03-30 12:50:23 PM

lomans: Word of mouth advertising is good, but not that good.

It's working well for Firefox.

lordargent		2006-03-30 12:52:14 PM

lomans: Word of mouth advertising is good, but not that good.

What about word of net advertising?

If [H]ard|ocp says some product rocks, how many will be inclined to buy it?

Wizzin		2006-03-30 01:27:33 PM

I've got to hand it to the advertising folks. They have one of the biggest scams ever and yet they never get called on it and there is no end in sight. Props to the fashion industry as well. Nicely done.

Nanners		2006-03-30 01:40:15 PM

Use a text based browser like Lynx. :-)

OccamsWhiskers		2006-03-30 02:28:57 PM

Advertising has no impact on me, because I am a maverick individualist. Just like all the rest of you assholes.

I do feel an urge to strangle people who use the sentence "Think [something]". It was tough to avoid prison when my wife worked for O&M.

tetzy		2006-03-31 01:58:52 AM

There are one or two decent television commercials.

My favorite's are for Robin Hood flour here in Canada.

Click here for an example (the download is tiny).

Video opens in a new window & you'll need Quicktime installed to view.

pummisher		2006-03-31 07:37:46 PM

tetzy

I like the other one that ends with the girl saying "..And astronauts." And the one where the boy accuses her of having a boyfriend and then she kicks him in the leg under the table.

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