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(Reuters)   Burger King grimaces as McDonald prepares hamburglary of the Burger "King" ad campaigns   (today.reuters.com) divider line 185
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36860 clicks; posted to Main » on 14 Feb 2006 at 5:32 PM (9 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2006-02-14 04:10:15 PM  
Am I the only one who finds the big plastic king face creepy? I would probably crap myself if I opened the blinds and he was standing there staring at me.
 
2006-02-14 04:11:58 PM  
i find it creepy. my husband claims he'd be completely delighted to wake up one day next to the burger king, particularly if the king had brought breakfast.

i can be replaced by the burger king?
 
2006-02-14 04:15:29 PM  
He's creepy. but i freakin LOVE THOSE commericals.

/as long as they don't happen to me.
 
2006-02-14 04:21:34 PM  
oddballgeek: i find it creepy. my husband claims he'd be completely delighted to wake up one day next to the burger king, particularly if the king had brought breakfast.

Document this carefully, it will help in the divorce proceedings.
 
2006-02-14 04:23:23 PM  
Mcdonalds needs to come out with food that does not tase like shiate and give me the shiats. Not give Ronald Mcdonald "street cred"
 
2006-02-14 04:25:13 PM  
img.fark.com
 
2006-02-14 04:28:20 PM  
I've posted this elswhere, but it fits here, too. One of my husband's co-workers is terriifed of the Burger King. So his boss keeps a Burger King mask in his office and occasionally goes to the co-worker's window and slooowly peeks in. My husband will be on the phone with him and hear, "OH SH*T!" Yup, it was the Burger King.
 
2006-02-14 04:36:18 PM  
Remember that weird BK commercial that aired only once during the beginning of the Superbowl? The one with the huge contingent of dancing ladies dressed up as Whopper ingredients that piled on top of each other to create a sandwich?

They have their own website and you can create your own routine of dancing ingredients. I made mine with no bun and extra extra extra bacon.

Click here for musical Whopper goodness
 
2006-02-14 04:40:09 PM  
Article: McDonald's and its competitors are trying to boost their cool quotient as they target teenagers and 20-somethings. That age group has fewer big expenses, such as mortgages, and more of a willingness to use disposable income try new products.

Oh really. So, some "cute" ad is going to make me want to eat there, eh?

I'm a 20-something. I've been McD and BK free since 2002. I avoid fast food like the plague. And guess what, I'm in shape and skinny because, like a good chunk of people my age, we don't mindlessly just shovel whatever food is placed in front of us into our mouths.

So, maybe they should instead work on making their food:

1) not taste like crap
2) not loaded and dripping with fat
3) not injected with all sorts of chemicals to achive the correct "taste"
 
2006-02-14 04:46:40 PM  
we don't mindlessly just shovel whatever food is placed in front of us into our mouths.

Speak for yourself.

/I'll have a Whopper and two Eggnormous breakfast sandwiches to go please.
//With a Diet Coke
 
2006-02-14 04:49:39 PM  
Jon_da_Brockman: Am I the only one who finds the big plastic king face creepy?

no way, man; the King is awesome.
 
2006-02-14 04:56:11 PM  
www.freeforge.com

Everyone floats down here at McDonalds.
 
2006-02-14 04:59:07 PM  
"(Ronald) is cool," Peleo-Lazar said. "By putting him into these things ... we just widen the berth of his coolness."


widen..the..birth..of..his..coolness.

Sigh
 
2006-02-14 04:59:24 PM  
 
2006-02-14 05:00:00 PM  
SuperSally: So his boss keeps a Burger King mask in his office and occasionally goes to the co-worker's window and slooowly peeks in.

That made me laugh hard enough that it was difficult to select your text for Farkit. :-)
 
2006-02-14 05:03:21 PM  
Quarter Pounder With Cheese? I'D HIT IT!

/sadly this was a real McD's campaign
 
2006-02-14 05:03:28 PM  
Mr. Box owns the Burger King and Ronald.

How many should I get?
Thirty.
That's what I was thinking!
 
2006-02-14 05:04:56 PM  
Quarter Pounder With Cheese? I'D HIT IT!

I remember the web banner ads for that campaign. I was dying.
 
2006-02-14 05:33:12 PM  
The King/NFL commercials are awesome. Still not enough to get me to eat the food.

/the King should have been the NFL MVP. He just makes plays.
 
2006-02-14 05:37:17 PM  
That age group has fewer big expenses, such as mortgages, and more of a willingness to use disposable income try new products.

The plan might backfire when marketers realize that "that age group" doesn't have much enthusiasm for eating crap.
 
2006-02-14 05:37:30 PM  
oddballgeek: i can be replaced by the burger king?

Depends, can you flame grill a Whopper like the King?
 
2006-02-14 05:38:41 PM  
poot_rootbeer: Quarter Pounder With Cheese? I'D HIT IT!

That'll tie in well with their sponsored movie, American Burger, which will be the next installment in the American Pie films. There's special sauce, and then there's special sauce, if you get my drift.
 
2006-02-14 05:39:32 PM  
"New" King character? IIRC, they had a live action guy doing a smiliar character back in the late 70s/early 80s.

That's when they had the list of characters such as The Duke of Doubt, Sir Shakes-a-Lot, The Burger Thing, and the Wizard of Fries.

/mom threw out all our Star Wars glasses because the paint on them was lead-based.
 
2006-02-14 05:39:48 PM  
Isn't the king scary enough?

i28.photobucket.com

Now we're going to make the clown scarier?
 
2006-02-14 05:40:52 PM  
Try making better food and I'll eat there. Hardees baby.
 
2006-02-14 05:41:01 PM  
Photoshop contest!!!!
 
2006-02-14 05:44:28 PM  
Company that sells food has a target audience. Be worried by this. I wonder what the target audience of a field of potatoes is.
 
2006-02-14 05:45:10 PM  
"The campaigns are alike in sort of plastic only," Schwartz said. "Between Jack, the King and Ronald, it is kind of an icon death match."

now that, i would love to see. it might even be good fodder for iamscotto's photoshop contest...
 
2006-02-14 05:46:35 PM  
"That age group has....more of a willingness to use disposable income try new products."

TO try new products. Where's your freaking preposition, Reuters?

/just slammed two double cheeseburgers and a mcchicken, regretting it five minutes later
 
2006-02-14 05:47:50 PM  
"Between Jack, the King and Ronald, it is kind of an icon death match."

sunday, Sunday, SUNDAY!
 
2006-02-14 05:48:20 PM  

Instead of making the food good, let's just continue to make stupid kids like our ads. Sadly, works every time.

i42.photobucket.com

Da Da Da Dah Da ...I'm hatin' it.

 
2006-02-14 05:49:02 PM  
It looks like the McDonald's ad people saw the "Poochie" episode of The Simpsons, and didn't get the joke.
 
2006-02-14 05:51:43 PM  
 
2006-02-14 05:52:05 PM  
This just goes to prove how out of touch McDonald's marketing has gotten. Not that it would help, as McDonald's food is disgusting. Burger King isn't much better but the people in charge at Burger King at least seem to live in the modern day ages, and I'm able to eat Burger King occasionally without throwing up. President of McDonald's thinks Ronald McDonald is cool?!!? Dude. He's the nerd who thinks he's cool. Sure he's cool, like Dustin Diamond, who is cool. or is he? It's rather pathetic that McDonald's is ripping off the cool "The King" Commercials.. Those commercials are great. Sure they're creepy.. but think about the message. In a world where we're scared of The Taliban, kids getting abducted and murdered, aids, super aids, rabid ghost dogs, and monkeys, The King is there to show us, sure he's a creepy ass guy, but he brings you a gift of oh, a breakfast sandwhich. See ? The world isn't so bad. The king's alright if you get to know him. Burger King's there for you, he's got your back!

Now what do these Ronald McDonald commercials tell us? That freaks will talk to a Ronald McDonald statue? I don't get it at all. McDonald's lacks heart. It is soulless. Burger King has a soul, a dark, evil soul, and he wears it on his sleeve, and, sure, as a Monarch, he can't always be a nice guy. But he'll do his best to make sure you get that whopper made your way.
 
2006-02-14 05:52:22 PM  
Hmm...

http://www.southperk.com/episode18/11805.wav
 
2006-02-14 05:52:38 PM  
elitemrp.net

/oops.. ignore previous post
 
2006-02-14 05:53:14 PM  
who cares? both mcdonalds and burger king have lousy food anyways. its all about in-n-out!
img106.imageshack.us
/glad to live in CA
 
2006-02-14 05:53:27 PM  
Shouldn't that be hamplaigerism?
 
2006-02-14 05:54:03 PM  
Ronald can bite me.

McDonald's new advertising scheme has a very good chance of falling flat on its face. Many twenty-somethings have eatten at McDonalds before. If they don't eat there now, it is most likely due to the substandard product.

Advertising will never substitute the use of higher quality beef. If I wanted grade-K downer cows, well... I don't. 'nuff said.

Jack-in-the-Box and A&W's have a far superior product over McDonalds. Until that is reversed, no amount of advertising can bring me back.

/stopped eating at McDonalds when I was 10
//usually eat there once every year or two
///not by choice, either
 
2006-02-14 05:55:41 PM  
Homemade > White Castle > Burger King > Wendy's = McDonalds
 
2006-02-14 05:57:16 PM  
No, you're not the only one who finds the plastic king creepy. He epitomizes creepiness.

And plastic clowns can go right to hell with him.

Word to the CEOs: It's not about the mascot. It's about the food. It's about the taste. It's about the cost. Mostly, it's about what's convenient and not repulsive!
 
2006-02-14 05:57:21 PM  
Ned_Flanders glad to live in CA

They are in AZ as well. Since A&W isn't common this far south, its a good replacement.
 
2006-02-14 05:59:48 PM  
The Icelander
Homemade > White Castle > Burger King > Wendy's = McDonalds

Wendy's = McDonalds? Wendy's isn't particularly great, but c'mon, McDonald's is 10x worse than Wendy's
 
2006-02-14 06:00:39 PM  
about once every 3 years i get a craving for mcdonalds fish sandwich, other than that i never eat mcdonalds. the last time i ate mcdonalds (other than the fish) was probably around 1997. It's just gross, i always felt sick after.

Now I dont eat any fast food (well i like wendy's salads and a plain baked potato) but if i did it would never be mcdonalds. So screw their new ads!
 
2006-02-14 06:00:54 PM  
Mr. Box can kick all their asses.

/PS: The Ultimate Cheeseburger rocks.
 
2006-02-14 06:01:05 PM  
I haven't eaten in either crappy burger place in roughly two decades (and I'm only 31).

Gimmie real, decent (vegetarian) food.

perso.wanadoo.fr
 
2006-02-14 06:01:35 PM  
<b>Jon_da_Brockman [TotalFark]</b>

<i>I would probably crap myself if I opened the blinds and he was standing there staring at me.</i>

Me too, but that's because I live on the 2nd floor.

/Yahhhh! Floating Burger King!
 
2006-02-14 06:02:22 PM  
Mr. President, we cannot allow a spokes-character gap!
marold.org
 
2006-02-14 06:03:06 PM  
And West Coast chain Jack In The Box Inc. has used a big white bubble-head mascot to boost interest in its brand.

Jack In The Box came to Nashville a few years ago. The commercials are consistently weird and funny.
 
2006-02-14 06:06:49 PM  
"(Ronald) is cool," Peleo-Lazar said. "By putting him into these things ... we just widen the berth of his coolness."

*spits coffee everywhere* WHAT?!?!

The only time Ronald should be connected with the word cool is when referring to a M.D.L.T.

/I do love the BK commercials.
 
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