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(Some Guy)   Why context-sensitive ads don't work: An article on remembering shark-attack victim with an ad for good deals on beach vacations   (2theadvocate.com ) divider line
    More: Asinine  
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15245 clicks; posted to Main » on 27 Jun 2005 at 12:48 PM (10 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2005-06-27 11:33:49 AM  
Well, if it was an ad for Sandestin it would be more asinine.

Gulf Shores is about 80 miles from Destin/Sandestin. But it too has had shark attacks in the last few years.

Why do people not remember that the beach is not a giant swimming pool? Things live there. Aggressive sharks are not new, they are just doing what they are designed for.

/sorry for the girl and her family.
 
2005-06-27 12:51:32 PM  
HA HA!
 
2005-06-27 12:53:35 PM  
that reminds me... i need a beach vacation.
 
2005-06-27 12:54:26 PM  
Honig the Apothecary

I bet we're probably very tasty, too.
 
2005-06-27 12:55:28 PM  
/bblooper?
 
2005-06-27 12:55:33 PM  
You do realize that not everyone is going to see the same ad?
 
2005-06-27 12:55:46 PM  
You've got to be really unlucky to be attacked by a shark... I surf 5-7 times a week, and I'm still alive and kickin. Even seen a few sharks swim under me before.
 
2005-06-27 12:55:57 PM  
Actually we're a biatchew unless you use a generous amout of tenderizer.....just saying.
 
2005-06-27 12:56:47 PM  
People's are practically chickens, or is that penguins.
 
2005-06-27 12:57:07 PM  
I don't see it.
 
2005-06-27 12:58:39 PM  
I think it was satirewire had screenshots of tragic news events with 100% inappropriate out of context banner ads.
 
2005-06-27 12:59:30 PM  
WTF? Everyone sees different ads when they visit the page. I'd say about half of the people wont even see that ad.
 
2005-06-27 01:01:07 PM  
I'm really sorry for this.

She was such a beautiful girl, the picture just makes you want to cry.
 
2005-06-27 01:01:56 PM  
On CNN the article on the filesharing SCOTUS ruling had a Napster advert.
/Missed my greenlight chance
 
2005-06-27 01:04:19 PM  
hm, I noticed this last night since I was lookin at an article on Aruba, and there were ads for a friggin' vacation there...

jeez!

/ok, slashwhore time
//slash slash slash
///see?
 
2005-06-27 01:04:42 PM  
I read an article the other day about how the mayor said they had re-poened the beaches.

"It's okay, We added more lifeguards"

/What they can spot the blood in the water quicker
//FL water aint the carribean
 
2005-06-27 01:07:00 PM  
Good gosh.

Here you go, submitter:[image from partytray.com too old to be available]
 
2005-06-27 01:07:12 PM  
Most sharks don't want to eat humans, we taste bad to them. They mistake surfers and swimmers for food that they do want to eat, like seals. The splashing sound people make when they swim or when they're lying on a surf board resemble seals to the sharks. They go and take a bite out of you and realize you're not a seal and they spit you out.
 
2005-06-27 01:07:29 PM  
sharks rarely bother scuba divers.

thank you, sharky.

/diver
 
2005-06-27 01:07:47 PM  
This is why I like context-sensitive ads! Amusing results a lot of the time...
 
2005-06-27 01:08:18 PM  
from the article "We glory in adversity, because adversity leads to endurance, endurance leads to virtue and virtue leads to hope."

from yoda "Fear leads to Anger. Anger leads to Hate. Hate leads to suffering."

/sorry.
 
2005-06-27 01:08:33 PM  
This is a real problem, and one that current management in many online marketing tech companies still don't understand.

Contexual advertising has been hot ever since Google legitmized it. Still, many tech-level employees understand the consequences of redimentary keyword matching. Nevermind that on many commercial sites, blind contexual advertising leads to competitors advertising on your own site. Most larger sites work with their advertising network in order to exclude the display of competitors' ads, which, ironically, is going to reduce the amount of keyword matches in your delivery engine and undermine the entire point of contexual advertising to begin with.

Contexual advertising is a first step, but unfortunately, it tends to lead to faux-pas scuh as the one offered by the submitter.

Complimentary advertising would be much better, but its really the second step after contuxual technology is vetted by the market and becomes more accurate and less error prone. Eg, if I'm on a site that deals with cars, advertising something complimentary to autos, not autos themselves ...

At this point, I wouldn't partner with a contexual advertising company if I had highly dynamic and potentially sensitive content (such as a news site as in the submitters' example,) unless their contexual targeting keyword list was seperated into meanings by qualified linguists or etymologists. Some companies are doing that, which has my interest piqued, but I won't say who lest I am suspected of writing this for the sole purpose of plugging them.
 
2005-06-27 01:11:24 PM  
I was reading an article the other day on all the controversy about the Gitmo detainees, and it had a banner ad for staying at the Hotel Guantanamo.
 
2005-06-27 01:12:05 PM  
I read somewhere that pollution from the Mississippi has caused (or exacerbated) a giant "dead zone" in the middle of the Gulf, such that sharks have been forced closer to shore in search of food. I guess it's time to make with the nets like the Aussies do...
 
2005-06-27 01:12:18 PM  
>Limp_Bisquick

>On CNN the article on the filesharing SCOTUS ruling had a Napster advert.

Napster is run by the industry now and is a for-pay service. If anything, thats an example of a good keyword match, because the ad provides an alternative to the software deemed illegal by SCOTUS. (And please, lets not get into the file sharing legal thing; been there, done that, downloaded the tshirt. Lets keep this discussion on topic.)
 
2005-06-27 01:12:42 PM  
jzuska:

"It's okay, We added more lifeguards"

/What they can spot the blood in the water quicker



Here in Hawaii several shark attack victims have lived because rescuers were knowledgeable about first aid in the water. Most shark attack victims bleed to death, like this girl. If you look at the stories about Bethany Hamilton, the surfer girl from Kauai who got her arm bit off, the only reason she didn't die is that her rescuer knew enough to make a tourniquet and stop the bleeding before attempting to get her to shore.
 
2005-06-27 01:12:47 PM  
Exsanguination.
 
2005-06-27 01:13:24 PM  
My Xenophobia runs deep. Hurricanes, Sharks,Bugs, Florida in general, but does it stop people from coming here?!?!?
 
2005-06-27 01:15:32 PM  
This almost happened to me & some friends in the early 90's.
We went out boogie boarding shortly after an attack. No idea what the hell the sirens meant. We could still see them swimming around under us. We were complete idiots that are very lucky to still have all of our limbs in tact.
"I'll never put on a life jacket again."
 
2005-06-27 01:20:11 PM  
Anyone remember an ad (something to do with 9/11 I think) with the words "Never forget" on an Alzheimer's website.
 
2005-06-27 01:20:44 PM  
mama's_tasty_foods

I'm really sorry for this.

She was such a beautiful girl, the picture just makes you want to cry.


Seriously. Why can't this kind of thing happen to ugly people instead?
 
2005-06-27 01:22:00 PM  
What ad?
 
2005-06-27 01:22:56 PM  
read about how the ads work, a good advertiser would have excludded the word shark from the context that would trigger that add. This isnt a failure of context based advertising its a failure of the advertiser to do the job adequatly.
 
2005-06-27 01:23:44 PM  
h31nous - Not quite. Sharks follow the schools of Pompano and other fish that swin about 50 or so yards off shore. They tend to bite at anything splashing thinking it's a school of scared fish. It also doesn't help that they prefer the warmer water of the shallower shoreline. When I had time to fish, used to catch the buggers in like 3 ft. of water maybe 20 yards offshore.
 
2005-06-27 01:23:51 PM  
dolemite30: "I'll never put on a life jacket again."

USS Indianapolis

June 29, 1945

"anyway, we delivered the bomb."
 
2005-06-27 01:24:56 PM  
why dont they just put up big net barriers on the beaches?

or is there some peta action because these nasty sharkies keep getting tangled up.
 
2005-06-27 01:26:54 PM  
Another example of ironic ad placement (click to pop)....
[image from img119.echo.cx too old to be available]
 
2005-06-27 01:27:32 PM  
perisoft

Yeah, it's always a much more serious & bigger tragedy when these things happen to good-looking people isn't it?
 
2005-06-27 01:32:33 PM  
howdoibegin:

Napster is run by the industry now and is a for-pay service. If anything, thats an example of a good keyword match, because the ad provides an alternative to the software deemed illegal by SCOTUS. (And please, lets not get into the file sharing legal thing; been there, done that, downloaded the tshirt. Lets keep this discussion on topic.)

I realize that however it *was* the original application that led to the spinoffs such as Limewire, etc. that lead up to the SCOTUS having to make a ruling. It does fit the keyword match quite well but is still ironic.
(from the headline technically there could be two topics for discussion :) )
 
2005-06-27 01:33:54 PM  
You are much more likely to get attacked by a pig than a shark. So if you're swimming with pigs, you're screwed.
 
2005-06-27 01:34:07 PM  
Phil Herup
DING,DING,DING!!!
Folks We Have A Winnahh!!!
 
2005-06-27 01:35:58 PM  
Thanks to Adblock I miss so many of these...

/Damn Adblock
 
2005-06-27 01:36:40 PM  
I say Let the Japanese come on over for some gooood fishin'!!!
 
2005-06-27 01:37:02 PM  
*looks around...ah...*

Just to the right of this pic
[image from 2theadvocate.com too old to be available]

there is a feature for Gulf Coast Vacations
Travel, hotel and business info


which upon clicking shows
[image from gulfcoastvacations.info too old to be available]
 
2005-06-27 01:37:49 PM  
Once again the news fails to address the ROOT of the problem...we seem to have a problem with hot chicks. We're losing them in Aruba, we're feeding them to sharks..It must annoy them to have to report on the fates of attactive people all the time, they're just reporting on the problem, and not giving any solutions! Obviously, we must invade Poland.
 
2005-06-27 01:39:04 PM  
 
2005-06-27 01:39:59 PM  
I liked the comment in one story by some guy interviewed about the general area, saying that 'once you get past the second sand bar, you drop down a couple of notches on the food chain.'
 
2005-06-27 01:40:04 PM  
The Walton County Sheriff's Office will hold a news conference at 1 p.m. today to discuss the results of the autopsy.

Let me take a wild stab at what the findings will be. A girl was bitten by a shark, and bled to death. There, I could have saved tax payer money.
 
2005-06-27 01:40:49 PM  
Carn: Brilliant!
 
2005-06-27 01:46:50 PM  
I saved this one from the Toronto Star the other week.

[image from webhome.idirect.com too old to be available]

A 4-year-old died, other riders have been treated for chest pain... but your discomfort can still get you 3% towards a new GM vehicle!
 
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