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(Boston Herald)   Boston cabs sport Starbucks cup "left on the roof" ad campaign. Ride will now cost 3 times as much, but at least there will be one on every corner.   ( divider line
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18147 clicks; posted to Main » on 03 Jan 2005 at 2:21 PM (12 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2005-01-03 12:37:15 PM  
Marginally clever
2005-01-03 12:37:18 PM  
have yet to see one.
2005-01-03 12:38:32 PM  
``It's pretty ingenious,'' said Larry Meister, vice president of the Independent Taxi Owners Association. ``People will pull up to cabs driving 55 miles per hour and start beeping and pointing to the roof.''

Yeah, real clever. How many accidents do you think they'll cause?
2005-01-03 12:39:29 PM  
I can't wait for this to catch on, think of the variety of ads they could do. Howabout an ad for a daycare with a baby carrier stuck to the roof, or a pet store with a magnetic fishbowl or magnetic hampster. I can't wait
2005-01-03 12:40:57 PM  
3 times i've watched dudes flag down cabs only to say "there's a cup on your roof"
2005-01-03 12:46:11 PM  
Next they'll use a magnetic baby car seat on the roof. I think that'd get more attention.
2005-01-03 12:46:52 PM  
And why I didn't see Lan's comment is beyond me. I must be a Jackass.
2005-01-03 12:54:30 PM  
``People will pull up to cabs driving 55 miles per hour and start beeping and pointing to the roof.''

What could go wrong?
2005-01-03 12:57:55 PM  
Old trick - we used to do this way back in the '70s with styrofoam cups and speaker magnets.
2005-01-03 01:07:29 PM  
One day out front of my office, a woman came up looking for her Franklin Planner, which she had left on top of her car.

My friend said, "Sorry to hear you lost it, you should get the magnetic one so that doesn't happen again."

"Wow, they make one?!! I'll get it!"
2005-01-03 01:17:53 PM  
In the grand arena of advertising lore this will go down as "quite good".

Basically it's the standard of creativity that I view as a minimum but has become increasingly difficult to produce.
2005-01-03 01:29:05 PM  
feh, I've been doing that for years.
*he says, wiping coffee off trunk*
2005-01-03 01:30:07 PM  
People will pull up to cabs driving 55 miles per hour and start beeping and pointing to the roof.

...and somehow not realizing the fact that a Starbucks cup left on someone's car would blow away by the time the car hit 55 miles per hour...
2005-01-03 01:41:09 PM  
``Frankly, this one was so creative we decided to let them do it for a limited period of time,'' licensing director Mark Cohen said. ``We thought we'd loosen up and see what the response is.''

In other news, Starbucks has announced that Boston advertising licensing director Mark Cohen will receive free iced double soy venti lattes for life.
2005-01-03 01:45:42 PM  
Ladies and gentlemen I give you our latest scavenger hunt item.


Honey? Wait till you see what I bought on Ebay
2005-01-03 01:50:34 PM  
What's next? Department of Childrens' Services putting carseats with fake babies on Taxi roofs to remind people not to leave babies on the roof?

(Happens from time to time, from what I hear...)
2005-01-03 02:25:24 PM  
smell my dick
2005-01-03 02:28:50 PM  
"Clear Channel Taxi Media"

so...Clear Channel owns Taxis now too?

/sadly, I'm not really surprised
2005-01-03 02:28:57 PM  
thinning out the heard mc magic cracker.
2005-01-03 02:29:17 PM  
I hate Clear Channel...
2005-01-03 02:30:16 PM  
One more reason to hate Starbucks, as if their inferior coffee wasn't enough.
2005-01-03 02:30:27 PM  
The coffee ad ... is a ``venti''-sized Starbucks cup magnetically connected to the roofs of about 100 cabs citywide.

Tomorrow's headline:

Move over SpongeBobStarbucks advertising
cups being stolen in droves
2005-01-03 02:30:50 PM  

2005-01-03 02:30:53 PM  
``It creates a little buzz and excitement,'' said Michael MacDonald, a regional vice president for the company.

Yeah, right. That's what a fool believes.

/hurrny wurrny weeeh
2005-01-03 02:33:21 PM  
I was in St. Louis once, and noticed a cop's clipboard on his trunk lid. I honked and flashed lights at him and the bastard wrote me up for expired plates. Never trust the police.
2005-01-03 02:33:24 PM  
Starbuck's is really taking it to the streets with this one.

2005-01-03 02:33:41 PM  
Oh uh, someone left a cup of coffee on that cabs roof..
We should do something..

How about some Starbucks coffee?!
2005-01-03 02:34:29 PM  
make that "uh oh"

didn't get my coffee
2005-01-03 02:34:34 PM  
This has got to be the most confusing sentance I have ever read. "Boston cabs sport Starbucks cup "left on the roof" ad campaign."

/had to RTFA to figure it out
2005-01-03 02:34:58 PM  
My mom has left her coffee on the roof of her car so often that when she dies, she wants to be cremated and then we're to set the urn on the roof of the car and drive away.
2005-01-03 02:36:39 PM  
A dead child on the hood is a great attention getter.
2005-01-03 02:36:43 PM  
When this baby hits 88 mph you're going to see some serious shiat.
2005-01-03 02:37:20 PM  
Someone was either stoned or naturally stoned (tired, crazy, spacing out, etc.) when they thought of this one.

I find it to be manipulative and preying on people's reflexes. It will only make you less attentive to ignore it.

The extinction of the species.
2005-01-03 02:37:31 PM  
I think it would be hilarious to get a used carseat and doll and mount it on the top of my car and then go cruising the city....

Probably a law against it tho...
2005-01-03 02:38:22 PM  
ArcadianRefugee: "Move over SpongeBobStarbucks..."

While it was probably a typo on your part, I forsee a "Spongebob-Starbucks" crossover in the future...
2005-01-03 02:39:45 PM  

That's the first thing I thought of when I read that line. I guess Starbucks ran the numbers and found this ad campaign has an acceptable casualty rate...
2005-01-03 02:39:50 PM  

No law against it where I went to high school... just be prepared to have a LOT of people honk at you and call you the antichrist.

/The shock-value alone was priceless... ah, memories.
2005-01-03 02:40:06 PM  
wasn't the baby on the roof thing done on Jackass
2005-01-03 02:40:12 PM  
2005-01-03 02:40:54 PM  
They could also try some magnetic doughnuts...
2005-01-03 02:41:21 PM  
Are they going to start serving Starbucks in cabs now?
2005-01-03 02:41:23 PM  

Not sure, but I wouldn't be surprised. It's not an entirely new concept, much like roof-surfing.
2005-01-03 02:41:58 PM  
unyon: While it was probably a typo on your part

Yes, it was, and yes, so can I, now that you point it out. Wouldn't be inappropriate, either, as Starbucks coffees (to me) taste like they've been squeezed out of a dirty sponge.
2005-01-03 02:42:11 PM  
It will be funny when it causes an accident and someone dies for Starbucks. Farking advertising idiots.
2005-01-03 02:42:12 PM  
You know what I wanna see? Magnetic dog poop.

I wonder what people's reaction would be if you drove off, "forgetting" your poop on the roof of your car. Then, when someone points it out to you, just stop, get out, and pull it off with your bare hands.

To me, that is more clever than a stupid magnetic coffee cup advertisement (which was probably cheaper to buy than an actual cup of coffee from that sphincter of a coffeeshop)
2005-01-03 02:43:22 PM  
The only way I'll support this is if they offer a 25% discount if you refer to the cab ads when you buy your coffee, and then instead of getting 25% off, they throw the hot coffee in your face.
2005-01-03 02:43:34 PM  
I was studying with a friend once. Then we got in my car to get something to eat. We turned a corner and heard all my books fly off the trunk and hit the road. I pulled over and got out. She was already in a full sprint toward my stuff. I've loved her ever since.

/It's Hard to find a girl who'll bust out in a full sprint for you.
2005-01-03 02:44:18 PM  
Starbucks gives me teh diarrhea.
Now perhaps if they glue a cork to the top of a taxi, I might think of Starbucks....
2005-01-03 02:44:22 PM  
Wow, first the Motown ripoff, now this?! Man, Michael McDonald's career has really gone down the toilet...
2005-01-03 02:44:44 PM  
I did this when I was 17 with a Dunkin donuts mug. It was the kind where you were supposed to glue the base to your dashboard and plug the cup into it. I just glud a base to my roof instead.
I just looked at all the flailing people with a puzzled look.
Somehow I don't see these staying on cabs. Mine didn't last long. But I was parked in a high school parking lot...
That's my coffee-cup-on-a-car-roof story for the day.
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