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(Detroit News) Unlikely
After years of research and deliberation, Chrysler will attempt a bold and risky new strategy: Creating vehicles that people would actually want



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ragekage
2009-11-05 11:24:23 AM


What a dumb idea, that'll never work.

 
dittybopper
2009-11-05 12:22:00 PM


ragekage: What a dumb idea, that'll never work.

Mainly because nobody wants a Chrysler.

 
wet_dream
2009-11-05 12:42:46 PM


Fix It Again Tony

 
Land Ark
2009-11-05 12:49:04 PM


The only Chryslers I will be interested in will be the Fiat 500 and possibly one of the Alfas if they don't sanitize them for America.

 
TheHateMonger
2009-11-05 12:50:33 PM


Creating vehicles that people would actually want

Yeah, that'll happen.

 
modesto
2009-11-05 12:53:13 PM


They better be strong like a gorilla, yet soft and yielding like a Nerf ball.

 
spacechicken170am
2009-11-05 12:53:22 PM


dittybopper: ragekage: What a dumb idea, that'll never work.

Mainly because nobody wants a Chrysler.


I heard they're putting a diesel in the Wrangler. I actually want a diesel Wrangler.

 
Skail
2009-11-05 12:56:12 PM


dittybopper: ragekage: What a dumb idea, that'll never work.

Mainly because nobody wants a Chrysler.


It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years. Both, together, will mean budget shortfalls. For awhile. So it really boils down to if they believe enough in their engineers to put forth such an investment.

 
Monty845
2009-11-05 12:57:02 PM


Every vehicle needs to represent the very best Chrysler has to offer. Swaths of hard plastic across the dash, unfinished details or ill-conceived interiors will kill this company. The Dodge Caravan will undergo an interior overhaul to try to match the likes of the Honda Odyssey and Toyota Sienna.

As much as that makes them look bad, they are still totally missing the point. They need to stop selling image, and start selling VALUE... Adding smaller engines to thier lines is a start, but I bet most of what they are doing is reimaging and aesthetic changes that they hope will convince people to give them another chance. But fundementally, what they need is vehicles that are better to drive, either in handling, reliability or effeciancy, otherwise they will loose in the long run.

 
toddism
2009-11-05 12:57:09 PM


I still love my 2002 Jeep Liberty.

 
Marcus Aurelius
2009-11-05 01:01:17 PM


The day I got rid of my 300M is still one of the happiest days of my life.

 
The Crepes of Wrath
2009-11-05 01:01:21 PM


That's crazy talk.

 
Why Would I Read the Article
2009-11-05 01:01:46 PM


Skail: It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years. Both, together, will mean budget shortfalls. For awhile. So it really boils down to if they believe enough in their engineers to put forth such an investment.

Why go to all that trouble when you can just get a government bailout every couple of years?

See: airline industry

 
Another Government Employee
2009-11-05 01:03:30 PM


Just have the damn liquidation auction already.

 
Snake Vargas
2009-11-05 01:10:38 PM


Monty845:
As much as that makes them look bad, they are still totally missing the point. They need to stop selling image, and start selling VALUE... Adding smaller engines to thier lines is a start, but I bet most of what they are doing is reimaging and aesthetic changes that they hope will convince people to give them another chance. But fundementally, what they need is vehicles that are better to drive, either in handling, reliability or effeciancy, otherwise they will loose in the long run.

It would also help if a company concentrated on image could produce a decent-looking car.

I don't even keep up with cars anymore, but when I say to myself, "Jesus, that car is ugly!" I'm finding there's a very high probability it's a Chrysler.

 
tricycleracer
2009-11-05 01:15:46 PM


Sell a Wrangler with a straight-6 for under $18k and you'll have buyers.

It's 4 seats and 4 wheels. Why are they $22k to start?

 
wet_dream
2009-11-05 01:17:03 PM


So these cars that that "people would actually want" will be ready for sale on Dec 22, 2012?

 
farkMcFark
2009-11-05 01:17:05 PM


motortorque.askaprice.com

 
dogcow69
2009-11-05 01:17:22 PM


quick glance at the article luxury and quality are bolded

man they are out of touch

MAKE A RELIABLE CAR FOR A GOOD PRICE

toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability

 
otherginger
2009-11-05 01:18:46 PM


I'm not sure a 7 passenger SUV is the mold-breaking product they should be going for.

 
ihatedumbpeople
2009-11-05 01:27:49 PM


dogcow69: quick glance at the article luxury and quality are bolded

man they are out of touch

MAKE A RELIABLE CAR FOR A GOOD PRICE

toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability


Yeah, I really couldn't care less about some frill options if my transmission keeps failing.

 
PDid
2009-11-05 01:28:40 PM


upload.wikimedia.org

Want!

 
GristleDick
2009-11-05 01:28:52 PM


They could sell a SHAIAIATLOAD cf Challengers if they were reasonably priced. Goddamn, that's a good lookin' car.

 
dittybopper
2009-11-05 01:30:42 PM


dogcow69: quick glance at the article luxury and quality are bolded

man they are out of touch

MAKE A RELIABLE CAR FOR A GOOD PRICE

toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability


This.

 
Fish in a Barrel
2009-11-05 01:38:18 PM


Skail: It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years.

Yes, people have a long, long, LONG memory when it comes to cars. Reversing all of the negative impressions they've created over the years is not going to happen in a year or two.

 
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