(Detroit News) After years of research and deliberation, Chrysler will attempt a bold and risky new strategy: Creating vehicles that people would actually want
dittybopper:ragekage: What a dumb idea, that'll never work.
Mainly because nobody wants a Chrysler.
It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years. Both, together, will mean budget shortfalls. For awhile. So it really boils down to if they believe enough in their engineers to put forth such an investment.
Every vehicle needs to represent the very best Chrysler has to offer. Swaths of hard plastic across the dash, unfinished details or ill-conceived interiors will kill this company. The Dodge Caravan will undergo an interior overhaul to try to match the likes of the Honda Odyssey and Toyota Sienna.
As much as that makes them look bad, they are still totally missing the point. They need to stop selling image, and start selling VALUE... Adding smaller engines to thier lines is a start, but I bet most of what they are doing is reimaging and aesthetic changes that they hope will convince people to give them another chance. But fundementally, what they need is vehicles that are better to drive, either in handling, reliability or effeciancy, otherwise they will loose in the long run.
Skail:It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years. Both, together, will mean budget shortfalls. For awhile. So it really boils down to if they believe enough in their engineers to put forth such an investment.
Why go to all that trouble when you can just get a government bailout every couple of years?
Monty845: As much as that makes them look bad, they are still totally missing the point. They need to stop selling image, and start selling VALUE... Adding smaller engines to thier lines is a start, but I bet most of what they are doing is reimaging and aesthetic changes that they hope will convince people to give them another chance. But fundementally, what they need is vehicles that are better to drive, either in handling, reliability or effeciancy, otherwise they will loose in the long run.
It would also help if a company concentrated on image could produce a decent-looking car.
I don't even keep up with cars anymore, but when I say to myself, "Jesus, that car is ugly!" I'm finding there's a very high probability it's a Chrysler.
quick glance at the article luxury and quality are bolded
man they are out of touch
MAKE A RELIABLE CAR FOR A GOOD PRICE
toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability
dogcow69:quick glance at the article luxury and quality are bolded
man they are out of touch
MAKE A RELIABLE CAR FOR A GOOD PRICE
toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability
Yeah, I really couldn't care less about some frill options if my transmission keeps failing.
dogcow69:quick glance at the article luxury and quality are bolded
man they are out of touch
MAKE A RELIABLE CAR FOR A GOOD PRICE
toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability
Skail:It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years.
Yes, people have a long, long, LONG memory when it comes to cars. Reversing all of the negative impressions they've created over the years is not going to happen in a year or two.
ragekage
2009-11-05 11:24:23 AM
dittybopper
2009-11-05 12:22:00 PM
Mainly because nobody wants a Chrysler.
wet_dream
2009-11-05 12:42:46 PM
Land Ark
2009-11-05 12:49:04 PM
TheHateMonger
2009-11-05 12:50:33 PM
Yeah, that'll happen.
modesto
2009-11-05 12:53:13 PM
spacechicken170am
2009-11-05 12:53:22 PM
Mainly because nobody wants a Chrysler.
I heard they're putting a diesel in the Wrangler. I actually want a diesel Wrangler.
Skail
2009-11-05 12:56:12 PM
Mainly because nobody wants a Chrysler.
It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years. Both, together, will mean budget shortfalls. For awhile. So it really boils down to if they believe enough in their engineers to put forth such an investment.
Monty845
2009-11-05 12:57:02 PM
As much as that makes them look bad, they are still totally missing the point. They need to stop selling image, and start selling VALUE... Adding smaller engines to thier lines is a start, but I bet most of what they are doing is reimaging and aesthetic changes that they hope will convince people to give them another chance. But fundementally, what they need is vehicles that are better to drive, either in handling, reliability or effeciancy, otherwise they will loose in the long run.
toddism
2009-11-05 12:57:09 PM
Marcus Aurelius
2009-11-05 01:01:17 PM
The Crepes of Wrath
2009-11-05 01:01:21 PM
Why Would I Read the Article
2009-11-05 01:01:46 PM
Why go to all that trouble when you can just get a government bailout every couple of years?
See: airline industry
Another Government Employee
2009-11-05 01:03:30 PM
Snake Vargas
2009-11-05 01:10:38 PM
As much as that makes them look bad, they are still totally missing the point. They need to stop selling image, and start selling VALUE... Adding smaller engines to thier lines is a start, but I bet most of what they are doing is reimaging and aesthetic changes that they hope will convince people to give them another chance. But fundementally, what they need is vehicles that are better to drive, either in handling, reliability or effeciancy, otherwise they will loose in the long run.
It would also help if a company concentrated on image could produce a decent-looking car.
I don't even keep up with cars anymore, but when I say to myself, "Jesus, that car is ugly!" I'm finding there's a very high probability it's a Chrysler.
tricycleracer
2009-11-05 01:15:46 PM
It's 4 seats and 4 wheels. Why are they $22k to start?
wet_dream
2009-11-05 01:17:03 PM
farkMcFark
2009-11-05 01:17:05 PM
dogcow69
2009-11-05 01:17:22 PM
man they are out of touch
MAKE A RELIABLE CAR FOR A GOOD PRICE
toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability
otherginger
2009-11-05 01:18:46 PM
ihatedumbpeople
2009-11-05 01:27:49 PM
man they are out of touch
MAKE A RELIABLE CAR FOR A GOOD PRICE
toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability
Yeah, I really couldn't care less about some frill options if my transmission keeps failing.
PDid
2009-11-05 01:28:40 PM
Want!
GristleDick
2009-11-05 01:28:52 PM
dittybopper
2009-11-05 01:30:42 PM
man they are out of touch
MAKE A RELIABLE CAR FOR A GOOD PRICE
toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability
This.
Fish in a Barrel
2009-11-05 01:38:18 PM
Yes, people have a long, long, LONG memory when it comes to cars. Reversing all of the negative impressions they've created over the years is not going to happen in a year or two.