It's a great time to sell. They're making the transition to sales beyond the hipster community as their increasing sales growth shows. Once fratboys start buying it, PBR will immediately revert back to uncool status and sales will decline.

If I were sure I could trick hipsters into drinking this swill, a-la PBR, I'd get financing and buy it. But I'd bet there are some things even a hipster in search of the perfect irony won't do.

Because frat guys are so uncool?

admvernclark: Because frat guys are so uncool?

Yes. And I say this as an aging fratboy.

I bought the beer company so I could DISMANTLE IT!

I had my first Pabst this weekend. It was pretty good. I was surprised.

As someone who thoroughly enjoys PBR, EABOD SUBBY!

My first beer in 2 years will most likely be a PBR.

I would have all the cans say "I'm a hipster douchebag" with an arrow pointing to the mouth of the can.

I've got Pabst Blue Ribbon on my mind,
More and more lately I find,
I've got a taste for livin'
I'm drinkin' cold Blue Ribbon,
I've got Pabst Blue Ribbon on my mind.

Smeggy Smurf: My first beer in 2 years will most likely be a PBR.

Would that make it your last beer for another few years then?

PBR has its rightful place in dive bars and is not bad at all, though it may lead to evil deeds. Long story, but it tastes fine out of a can and fills the "$2 mystery beer" role to a T.

Colt 45 is as good as any other malt liquor, which isn't to say that it's "good," but it does the trick that the consumer expects.

Old Mud, well it is Old Mud... perfectly designed as a companion for fishing on inland waterways. I don't know why but that's what it is for.

However, Schlitz, or more specifically Schlitz Ice is the unquestionably worst beer I've ever sipped. Not even as a college freshman dying for a buzz could I drink more than two pulls off that free can of beer. Plus, its name sounds terrible.

factoryconnection: PBR has its rightful place in dive bars and is not bad at all, though it may lead to evil deeds. Long story, but it tastes fine out of a can and fills the "$2 mystery beer" role to a T.

That and you gotta admit it does go well with cheap, spicy Asian food. I include Halal in that category, too. I wonder why they're having trouble unloading the enterprise?

PBR is the biggest seller where I work. I usually burn though a couple of cases a night of it. Granted it's 2 bucks a bottle.

Not a lot of hipsters either they have moved to Stella.

I consider PBR to be a better/cheaper alternative to Bud. It's generally perfect for the desert.

Congrats on buying our company! Here is our secret recipe for PBR:

1) seltzer water
2) piss

chechcal: I consider PBR to be a better/cheaper alternative to Bud. It's generally perfect for the desert.

I consider H1N1 a better/cheaper alternative to Bud.

chechcal: I consider PBR to be a better/cheaper alternative to Bud. It's generally perfect for the desert.

"Would you like some nice, cold water?"
"No, I was hoping for a Strohs."

/paraphrasing the old commercial

Clarence Potter: I wonder why they're having trouble unloading the enterprise?

Essentially no hard assets. In-process inventory and receivables can be financed, but the next piece of bank financing likes to be secured by hard assets, not trademarks. And Pabst doesn't own any breweries, real estate, etc. The lack of (or increased expense of) that layer of financing means putting up additional equity, which in turn means lower returns.

Also, everyone secretly thinks the whole hipster thing is a fad and once those guys get a steady gig they'll switch to microbrews or wine or vodka out of a crystal skull bottle.

Rapmaster2000: admvernclark: Because frat guys are so uncool?

Yes. And I say this as an aging fratboy.

As a slowly aging fratboy, I prefer Natty.

yeah...i'll just stick to drinking Shiner.

Pabst has been around since 1844, they must be doing something right.

/surprised this hasn't turned into a beer snob thread.

stuhayes2010:

/surprised this hasn't turned into a beer snob thread.

Yet...

AmazinTim: Smeggy Smurf: My first beer in 2 years will most likely be a PBR.

Would that make it your last beer for another few years then?

Not unless somebody keeps me well supplied with rum and scotch