It's a great time to sell. They're making the transition to sales beyond the hipster community as their increasing sales growth shows. Once fratboys start buying it, PBR will immediately revert back to uncool status and sales will decline.

If I were sure I could trick hipsters into drinking this swill, a-la PBR, I'd get financing and buy it. But I'd bet there are some things even a hipster in search of the perfect irony won't do.

Because frat guys are so uncool?

admvernclark: Because frat guys are so uncool?

Yes. And I say this as an aging fratboy.

I bought the beer company so I could DISMANTLE IT!

I had my first Pabst this weekend. It was pretty good. I was surprised.

As someone who thoroughly enjoys PBR, EABOD SUBBY!

My first beer in 2 years will most likely be a PBR.

I would have all the cans say "I'm a hipster douchebag" with an arrow pointing to the mouth of the can.

I've got Pabst Blue Ribbon on my mind,
More and more lately I find,
I've got a taste for livin'
I'm drinkin' cold Blue Ribbon,
I've got Pabst Blue Ribbon on my mind.

Smeggy Smurf: My first beer in 2 years will most likely be a PBR.

Would that make it your last beer for another few years then?

PBR has its rightful place in dive bars and is not bad at all, though it may lead to evil deeds. Long story, but it tastes fine out of a can and fills the "$2 mystery beer" role to a T.

Colt 45 is as good as any other malt liquor, which isn't to say that it's "good," but it does the trick that the consumer expects.

Old Mud, well it is Old Mud... perfectly designed as a companion for fishing on inland waterways. I don't know why but that's what it is for.

However, Schlitz, or more specifically Schlitz Ice is the unquestionably worst beer I've ever sipped. Not even as a college freshman dying for a buzz could I drink more than two pulls off that free can of beer. Plus, its name sounds terrible.

factoryconnection: PBR has its rightful place in dive bars and is not bad at all, though it may lead to evil deeds. Long story, but it tastes fine out of a can and fills the "$2 mystery beer" role to a T.

That and you gotta admit it does go well with cheap, spicy Asian food. I include Halal in that category, too. I wonder why they're having trouble unloading the enterprise?

PBR is the biggest seller where I work. I usually burn though a couple of cases a night of it. Granted it's 2 bucks a bottle.

Not a lot of hipsters either they have moved to Stella.

I consider PBR to be a better/cheaper alternative to Bud. It's generally perfect for the desert.

Congrats on buying our company! Here is our secret recipe for PBR:

1) seltzer water
2) piss

chechcal: I consider PBR to be a better/cheaper alternative to Bud. It's generally perfect for the desert.

I consider H1N1 a better/cheaper alternative to Bud.

chechcal: I consider PBR to be a better/cheaper alternative to Bud. It's generally perfect for the desert.

"Would you like some nice, cold water?"
"No, I was hoping for a Strohs."

/paraphrasing the old commercial

Clarence Potter: I wonder why they're having trouble unloading the enterprise?

Essentially no hard assets. In-process inventory and receivables can be financed, but the next piece of bank financing likes to be secured by hard assets, not trademarks. And Pabst doesn't own any breweries, real estate, etc. The lack of (or increased expense of) that layer of financing means putting up additional equity, which in turn means lower returns.

Also, everyone secretly thinks the whole hipster thing is a fad and once those guys get a steady gig they'll switch to microbrews or wine or vodka out of a crystal skull bottle.

Rapmaster2000: admvernclark: Because frat guys are so uncool?

Yes. And I say this as an aging fratboy.

As a slowly aging fratboy, I prefer Natty.

yeah...i'll just stick to drinking Shiner.

Pabst has been around since 1844, they must be doing something right.

/surprised this hasn't turned into a beer snob thread.

stuhayes2010:

/surprised this hasn't turned into a beer snob thread.

Yet...

AmazinTim: Smeggy Smurf: My first beer in 2 years will most likely be a PBR.

Would that make it your last beer for another few years then?

Not unless somebody keeps me well supplied with rum and scotch

Berz: Rapmaster2000: admvernclark: Because frat guys are so uncool?

Yes. And I say this as an aging fratboy.

As a slowly aging fratboy, I prefer Natty.

High Life for me.

And speaking of PBR and hipsters - here's a pic from the Vice party with a plethora of ironic beer.



I have not seen Schaffer in 15 years.

This ain't Heaven; this sucks!

Rapmaster2000: Berz: Rapmaster2000: admvernclark: Because frat guys are so uncool?

Yes. And I say this as an aging fratboy.

As a slowly aging fratboy, I prefer Natty.

High Life for me.

And speaking of PBR and hipsters - here's a pic from the Vice party with a plethora of ironic beer.



I have not seen Schaffer in 15 years.

Night man?

mcvey: Rapmaster2000: Berz: Rapmaster2000: admvernclark: Because frat guys are so uncool?

Yes. And I say this as an aging fratboy.

As a slowly aging fratboy, I prefer Natty.

High Life for me.

And speaking of PBR and hipsters - here's a pic from the Vice party with a plethora of ironic beer.



I have not seen Schaffer in 15 years.

Night man?

Looks like Night Man to me. Sneaky and mean.

I don't see how anybody can drink PBR, even on a dare.

Gives me a headache and makes me nauseous. I can't even get through one 12oz can without making for the toilet and a bottle of excedrin.

PBR is the only cheap beer to do this to me. Tastes like poison and has similar effects. Natural [anything], Bud, Coors, Blitz, MGD, Milwaukee's Best, none of them bother me and some of them are even great for tossing back en-masse for a cheap night of drunkenness.

As far as taste goes, I'll stick with Beast Ice.

PBR is fine in my book. Tastes fine, cheap, and gets the buzz going.

/Nothing will ever be Lazer though

Now THAT'S the stuff.

Ghettolicious!

A couple weeks ago, my local hang out took out Shiner Bock and replaced it with PBR. I was very irritated. I tried it. Meh. Thankfully, enough people complained and Shiner Bock is now back on tap.

Pabst currently produces my favorite cheap beer:

PBR, IMO, is better than Miller or Bud and at a much cheaper price - why not? Plus I enjoy drinking beer from a can.

/I hear banjos

Perhaps American Apparel™ or Urban Outfitters™ could buy it - it jives well with the hipster clothing they sell...

Kuroshin: Gives me a headache and makes me nauseous. I can't even get through one 12oz can without making for the toilet and a bottle of excedrin.

The answer to your question: your experience is fairly unique.

Rapmaster2000: I have not seen Schaffer in 15 years.

Schaeffer Light was a staple at band practice for me back in '99... ice cold and cheap. We'd rotate quality levels week by week, but Schaeffer was much better than I'd anticipated, for the price that is.

stuhayes2010: /surprised this hasn't turned into a beer snob thread.

We just had one yesterday... people's indignations are all worn out.

p the boiler: PBR, IMO, is better than Miller or Bud and at a much cheaper price - why not? Plus I enjoy drinking beer from a can.

/I hear banjos

It tastes the exact same as the cheaper Miller High Life to me, which I can also get in cans. If you're gonna drink crappy watery beer, you might as well go by price because the taste is virtually nonexistent.

Manfred J. Hattan: Essentially no hard assets.

I glossed right over that bit in TFA. Best option they have is an existing brewery or bottling company snags them because yeah, goodwill will not gonna pay the rent. Would it make sense, at all, for some regional microbrewery (yeah, I know... I mean like Anchor Steam or whatever) to grab this label? PBR is, dare I say it... iconic.

Antimatter: yeah...i'll just stick to drinking Shiner.

Shiner is pisswater. If you want a real Texas beer, drink Live Oak.

Man, you guys are slippin'

I love PBR out of the glass bottles. Tastes completely different... though it's annoying when bars try to charge $5+ for it.

The Power of Positive Drinking: I love PBR out of the glass bottles. Tastes completely different... though it's annoying when bars try to charge $5+ for it.

I have yet to be charged more than $2.50 for a PBR. I have seen the $3 24oz. can though.

Most places are doing $2 High Life right now, so I'm on that kick.

Rapmaster2000: It's a great time to sell. They're making the transition to sales beyond the hipster community as their increasing sales growth shows. Once fratboys start buying it, PBR will immediately revert back to uncool status and sales will decline.

I say this as a former frat guy: The last time I looked, which would probably be 2004, a pallet of PBR was ~$150 more than a pallet of either Natty or Beast. Since other people were going to be drinking most of it, it wasn't worth it. I'll bet the price difference is higher now.

PBR started tasting a whole lot better when i was laid off from my job and couldn't afford better.

/wants a beer.

When did PBR become hip? No one I know ever thought it was cool, and I've been drinking it since I before I was in kindergarten. It's great for camping, barbecue, hot days, etc. But hip? Never.

Rapmaster2000: The Power of Positive Drinking: I love PBR out of the glass bottles. Tastes completely different... though it's annoying when bars try to charge $5+ for it.

I have yet to be charged more than $2.50 for a PBR. I have seen the $3 24oz. can though.

Most places are doing $2 High Life right now, so I'm on that kick.

I'm pretty clueless when it comes to bar prices, but even I know that $5 for a bottle of PBR is a rip-off. Usually, I order liquor of choice and soda water. I want to maintain the skinny, and it's not worth it to me to pay more for 100s of extra calories. Very rarely do I order beer or a fruity/chocolately cocktail.

Exception made for O'Fallon Wheach... that stuff is awesome!

Valor: When did PBR become hip?

1999/2000 time frame. Back when hipsters were called indie rock kids.

Come on New Glarious you know you need the distribution network.

Colt 45 - Works everytime!

Prefered Malt liquor, when at days end only a malt liquor on the drive home will do.