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(LogoDesign) Interesting The man who designed the now-famous Obama 2008 campaign logo shows the other logos that didn't make the cut   (logodesignlove.com) divider line 74
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8627 clicks; posted to Politics » on 13 Dec 2008 at 10:00 PM   |  Make this a Fark FavoriteFavorite    |   share: Share on OMGTWITTER WEB2.0share on StumbleUponshare on Facebook  more»   |    Get this fabulous T-Shirt and impress the methane out of your friends! shirt it!

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DamnYankees [TotalFark] 2008-12-13 08:36:13 PM  
To my eye, they made the right call.

 
DamnYankees [TotalFark] 2008-12-13 08:41:52 PM  
Although I gotta say the idea of using the O as a window, with no permanent background and a constant shift of what makes up the O, would have been very interesting.

 
melopene [TotalFark] 2008-12-13 08:57:52 PM  
DamnYankees: Although I gotta say the idea of using the O as a window, with no permanent background and a constant shift of what makes up the O, would have been very interesting.

Yeah, I thought that was really awesome. It would have been cool if they'd utilized it in some way.

 
kmmontandon [TotalFark] 2008-12-13 08:59:17 PM  
DamnYankees: To my eye, they made the right call.

Yeah ... that's gotta be one of the best logos for any campaign, pretty much ever.

 
Heroic Poser 2008-12-13 09:00:35 PM  
I liked the 1st one.

 
Con_Authority [TotalFark] 2008-12-13 09:02:32 PM  
I liked #4

 
Sgian Dubh 2008-12-13 09:22:21 PM  
I think the new Pepsi logo is an Obama reject

 
GoodasGold 2008-12-13 10:05:35 PM  
He is has this one ready for after the inauguration


bigchase.files.wordpress.com

 
Corvus 2008-12-13 10:10:44 PM  
Yeah the window O might of been really cool, but it might of been too different. But still a great idea.

 
Mentat [TotalFark] 2008-12-13 10:11:01 PM  
#1 is the only one that even comes close to the final logo. Best marketing choice ever.

 
NYZooMan 2008-12-13 10:17:47 PM  
img412.imageshack.us

Yeah, real original.

 
olderbudnoweiser 2008-12-13 10:19:04 PM  
Oprah just called...

She wants her "O" back.

 
all_arm 2008-12-13 10:23:03 PM  
i've been wondering about this for a long time.

it looks like the choice was pretty clear, but a lot of those options are really nice, and really radical compared to existing political identities.

the fact that obama and the people close to him would even entertain some of these ideas really informs the mantra of "change," i think.

 
Raptor Jesus 2008-12-13 10:26:23 PM  
NYZooMan: Yeah, real original.

Wow, you mean that other groups use round logos? Holy shiat, that's insane!

/You lost, get over it.

 
K3rmy 2008-12-13 10:30:14 PM  
www.logodesignlove.com

Look through the 'O'. Is that the default background after a Windows XP install?

/Linky like its hot!

 
RemyDuron 2008-12-13 10:31:07 PM  
K3rmy: Look through the 'O'. Is that the default background after a Windows XP install?

/Linky like its hot!


No, but it's close.

I had that as my background forever.

Current background is default Windows Vista.

 
DeRosso 2008-12-13 10:31:50 PM  
Good thing they didn't chose this:

www.logodesignlove.com

Too, easy to make a BSOD joke-smear

 
WTFFF 2008-12-13 10:35:33 PM  
Raptor Jesus: NYZooMan: Yeah, real original.

Wow, you mean that other groups use round logos? Holy shiat, that's insane!

/You lost, get over it.


lol I find it funny that he actually took the time to find a similar logo with the sole intention of posting it in the comments section of a fark link expecting to... do something...

 
Switchblades 2008-12-13 10:36:50 PM  
Corvus: Yeah the window O might of been really cool, but it might of been too different. But still a great idea.

Pretty much. It's one of the things that I've picked up with almost ALL politics - even down to town-level politics.

A red/white/blue motif for campaign signs is pretty much STANDARD in the US. There are some exceptions at municipal level politics, but they're fairly rare. (For example, I know that a lot of the Newark council signs tend to be in various colors - orange, purple, so on and so forth. But red and blue are the most common.)

I think the window O and the horizon O...weren't that different. The latter did end up being used in a way similar to the former, and I even think that there was a rainbow variation of the stripes. But making that motif a part of the campaign WOULD have been interesting.

 
jonterry4 2008-12-13 10:38:58 PM  
Wonder what logos didn't make the cut for McCain.

 
barneyfifesbullet 2008-12-13 10:39:37 PM  
i240.photobucket.com

 
spill_thrill 2008-12-13 11:04:21 PM  
i22.photobucket.com

 
ridcullylives 2008-12-13 11:08:41 PM  
NYZooMan: Yeah, real original.
www.watersavinghero.com

 
No YOU'RE a Towel [TotalFark] 2008-12-13 11:09:26 PM  
Not really a fan of the current logo. #1 and #4 were pretty decent.

But then, logos for people are kinda dumb anyways.

 
No YOU'RE a Towel [TotalFark] 2008-12-13 11:11:03 PM  
Also:
www.tourismkamloops.com

 
Donald_McRonald 2008-12-13 11:15:11 PM  
1. Stupid
2. Crap
3. Gay
4. Lame
5. Utter shiat
6. Also lame
7. Meh.

 
bartink 2008-12-13 11:16:55 PM  
I'm saving them all for my altar.

 
brantgoose 2008-12-13 11:35:39 PM  
The first one looked sort of cool but where's the Pixar gooseneck lamp? It looks so bare without it.

If you haven't seen the Alfred E. Neuman parody of the famous Obama poster, it's still not too late to buy the book of MAD posters or the MAD pop-up book for some old fart on your list.

I'd like to open them myself on Christmas morn.

I love pop-up books.

I have the Royal Family pop-up book, and Kubla Khan by Cooleridge, and several Halloween pop-up books with great pop-up monsters.

 
Mr Logo 2008-12-13 11:52:57 PM  
I don't think the whole play on O8-O8AMA thing worked very well. It kinda works on informal forums, but isn't serious enough for a campaign.

The window would have been interesting.

 
artifishy 2008-12-13 11:53:36 PM  
GoodasGold: He is has this one ready for after the inauguration

You lost, loser. Come back when you have anything other than immature wining.

 
RoyBatty 2008-12-13 11:55:33 PM  
I like Obama, voted for Obama, but all those logos make me cringe, including the current one.

Logos for people. Bleh.

 
krelborne 2008-12-14 12:04:03 AM  
Heroic Poser: I liked the 1st one.

Yes, the reflection was subtle and clever. The others that tried the 08/OB thing were too heavy-handed.

However, overall, I agree the best one was chosen, due to its simplicity and conciseness. That makes it more useful as an icon.

 
nlscb 2008-12-14 12:06:32 AM  
MMMM ... frosted blue donut and bacon ... MMMMMMM

/if Fark represents America, no wonder he won

 
wejash [TotalFark] 2008-12-14 12:07:21 AM  
DamnYankees: Although I gotta say the idea of using the O as a window, with no permanent background and a constant shift of what makes up the O, would have been very interesting.

The image of "no permanent background and a constant shift of what makes up the O" may be a rather flawed ideal for a political campaign, wouldn't you say? For an office where folks hope you mean what you say and carry through with those promises...

It's a thought...

 
Lundah [TotalFark] 2008-12-14 12:08:54 AM  
nlscb: MMMM ... frosted blue donut and bacon ... MMMMMMM

rlv.zazzle.com

 
MsQue 2008-12-14 12:13:14 AM  
As a designer, i fell in love with the Obama logo from the start. none of the others have that spark. I didn't think anything could beat the 2004 "W", which was a big surprise, as elegant as it was. McCain's was alright, the font was used on the vietnam memorial, and is pretty strong, but lacks the class that obama had (and it was classy as hell). hilary's didn't really do anything for me. There have been studies showing that campaign design plays a pretty big role in the public's perception of a candidate. Look at Kerry vs Bush, Kerry's was an embarrassment, as seen here:
graphics7.nytimes.com

/hot to the linked

 
The Great EZE [TotalFark] 2008-12-14 12:18:32 AM  
MsQue: There have been studies showing that campaign design plays a pretty big role in the public's perception of a candidate. Look at Kerry vs Bush, Kerry's was an embarrassment, as seen here:
graphics7.nytimes.com


That was a joke, right?

 
Argh2 2008-12-14 12:21:26 AM  
NYZooMan: Yeah, real original.

Jesus, sandy vagina? Hate him so much that even his logo has bear the brunt of your petty, lukewarm wit?

 
MsQue 2008-12-14 12:24:54 AM  
The Great EZE: MsQue: There have been studies showing that campaign design plays a pretty big role in the public's perception of a candidate. Look at Kerry vs Bush, Kerry's was an embarrassment, as seen here:
graphics7.nytimes.com

That was a joke, right?



i assure you it wasn't. sometimes people just have way too much time. i may have exaggerated by saying it was a "big role" but at the same time, if it gives you an edge, it gives you an edge.

 
The Great EZE [TotalFark] 2008-12-14 12:25:52 AM  
MsQue: i assure you it wasn't. sometimes people just have way too much time. i may have exaggerated by saying it was a "big role" but at the same time, if it gives you an edge, it gives you an edge.

Bu...bu...but they used THE SAME FSKING FLAG!

 
jibern 2008-12-14 12:30:44 AM  
im guessing they would have had to get permission from microsoft...

www.logodesignlove.com

 
Lumi 2008-12-14 12:35:17 AM  
Whoever did that logo comparison is pulling your leg. The kerning ("letter spacing" in their parlance) between the "K" and the "e" in Kerry was too loose? It can't go any tighter in that typeface without becoming artsy/illegible.

It is interesting to interpret what a design conveys but I don't trust the interpretation of someone who decides good kerning = inexperience while unaligned, tracking-all-over-the-place in the other logo = macho. Oh, that's right, they didn't mention the batshiat-crazy lack of alignment or tracking in the other logo...which conveys batshiat-crazy.

 
MsQue 2008-12-14 12:35:21 AM  
The Great EZE: MsQue: i assure you it wasn't. sometimes people just have way too much time. i may have exaggerated by saying it was a "big role" but at the same time, if it gives you an edge, it gives you an edge.

Bu...bu...but they used THE SAME FSKING FLAG!


ah-HA! but they aren't. One is a bold and simple (read: strong) while the other is more thought out and a little sloppy (read: unsure of it's self). They are very similar, and the average person wouldn't think twice about it consciously and know what the problem is, but these things read in the back of one's mind. amazing how something so stupid could make a difference, eh? people like pretty things, and if a designer's smart, they can throw in some much more. And if they don't know what they're doing, they can really fark things up.

but yeah, i might think about this stuff too much. :]

 
MsQue 2008-12-14 12:38:47 AM  
Lumi:

It is interesting to interpret what a design conveys but I don't trust the interpretation of someone who decides good kerning = inexperience while unaligned, tracking-all-over-the-place in the other logo = macho. Oh, that's right, they didn't mention the batshiat-crazy lack of alignment or tracking in the other logo...which conveys batshiat-crazy.


i'll admit, it is a little overboard, and they're subjective things pointed out in some cases, but i just thought it was interesting to share. i stick by the flag thing though, kerry's was a mess.

 
Rob Anybody 2008-12-14 12:46:12 AM  
It's weird looking at them as design options on a website - they all look really... I don't know. Wrong, in a way. Even the option they ended up picking looks trite (and not in the 'seen it as his campaign logo every goddamn day' way). But stuff like #2 just looks like a rip of the Live 8 logo, #1 looks dodgy and cliche with the use of the reflection... I like finalist #2 a lot, though.

 
Lumi 2008-12-14 01:03:16 AM  
I agree that overall, the image of the Bush logo is "tough" while Kerry's is "milquetoast."

That Obama logo is a damn thing of beauty, though. The choice of a more cyan blue, rather than the typical dark, murky blue was brilliant. The red stripes can be either flag stripes (patriotic) or a field (wholesome America). The overall effect was one of optimism (its overall brightness) grounded in American values.

I could be interpreting out of my ass like with the '04 logos, but I'd like to think I'm not. :p

 
RoyBatty 2008-12-14 01:05:09 AM  
Rob Anybody: It's weird looking at them as design options on a website - they all look really... I don't know. Wrong, in a way. Even the option they ended up picking looks trite (and not in the 'seen it as his campaign logo every goddamn day' way). But stuff like #2 just looks like a rip of the Live 8 logo, #1 looks dodgy and cliche with the use of the reflection... I like finalist #2 a lot, though.

The problem is it that all of them convey Web 2.0, not exactly what I have in mind when I think President. But I guess very impressive to the idiots now complaining that because they have usernames at the Obama site, they should be able to have a say in policy.

I think the "a" in Obama should have been in red. And maybe just turned into an "r" Obamr 2.0. Maybe that will be what he uses in 2012.

 
Switchblades 2008-12-14 01:19:15 AM  
Lumi: Whoever did that logo comparison is pulling your leg. The kerning ("letter spacing" in their parlance) between the "K" and the "e" in Kerry was too loose? It can't go any tighter in that typeface without becoming artsy/illegible.

It is interesting to interpret what a design conveys but I don't trust the interpretation of someone who decides good kerning = inexperience while unaligned, tracking-all-over-the-place in the other logo = macho. Oh, that's right, they didn't mention the batshiat-crazy lack of alignment or tracking in the other logo...which conveys batshiat-crazy.


You do have to admit, though, the W '04 logo was kind of iconic in its own way. Is it perfect? No. TBTH, I think BOTH major candidates' logo designers did a much better job this year than either Bush's team or Kerry's team did in 2004.

But...It's one of the few things I'll defend Bush on, but the Kerry sticker hardly looks professional. I wouldn't have nitpicked with the serif vs. sans-serif fonts here nor the kerning, but the thing that screams "cheap" to me is the random-ass flag in there.

Well, that and the Times New Roman. It can be used, but it's so generic I would have opted for something a BIT different.

I think the difference is best expressed by Sender as quoted from the interview: "The strongest logos tell simple stories." W's does tell a bit of a story, though the heavy font is a bit imperialist. (And admittedly, the W variations are better.) Obama's and McCain's definitely did, I think. Kerry's...okay, it's a bumper sticker, but it just doesn't.

 
Mnemia 2008-12-14 01:19:49 AM  
RoyBatty: Web 2.0

"Web 2.0" doesn't exist except in the minds of marketing droids.

/Sorry, hate the term.

 
hollyhk 2008-12-14 01:32:32 AM  
Mnemia: .

The idea that Web 2.0 doesn't exist does not exist except in the minds of Maddox drones..

 
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