"I find it hilarious and sadly disturbing that I've spent 15 years in a goddamned newsroom, and you've never worked in one; yet you've learned enough about what we do (because our methods are that transparent and simplistic) that you can write a book about media trends and pretty much nail it." - Chez Pazienza, Producer, CNN
"I like your tone, it's more of a ribbing to the media than a "we're smart, you guys are idiots." It's like you're chuckling with us over a beer as opposed to calling us out. Perfect, totally perfect and on the money. The Seasonal Story section had me on the floor laughing. I argue that all the time - every time I see the graphic of the thermometer in the red I groan. "OMG, its hot in Florida! Send the chopper! Team coverage!" Web savvy media peeps are going to love this." - Theresa Moore, Tampa Bay's 10
"As a member of the news media, I can state authoritatively that this book will cure cancer AND end global warming." - Dave Barry
"This is that absolute rarity: the right book at the right time. It puts the news in perspective -- and Mass Media on the spot -- by showing how little of it is news at all. I laughed, I cried, I wised up. In fact, at one point I laughed so hard I almost threw up. Readers who want to know where that happened need to buy this book and read the item about Homeland Security and goats." - Stephen King
"Back in 1999 Drew Curtis started Fark.com. Somewhere along the way it became source material for seemingly every news agency, entertainment news source and morning radio show in the U.S. and Canada. Fark is used as a resource for finding funny news material by the writers at The Tonight Show with Jay Leno, Jimmy Kimmel Live, Good Morning America, The Today Show, The Daily Show and the Colbert Report, among many, many others. Tracking traffic via Google Analytics shows that when Fark's traffic is ranked by visits from people at the same corporation (tracked via IP blocks and using fairy dust and gnomes or some such black magic), Fark receives the most traffic from someplace called Turner.com (TimeWarner) followed closely by someplace called NewsCorp (FoxNews). This is traffic coming to Fark from individuals using their own computers at work, not referral traffic. And it's global, including traffic from the UK, Australia, Sweden, Russia, Japan, and other random places. Incidentally, and we can't explain why, there's one IP address coming to Fark on a regular basis from an Internet address assigned to The Vatican. Just one. No joke." - Fark TV
A drop-dead hysterically funny look at the go-to stories mass media uses when there's not enough hard news to fill a newspaper or a news broadcast. It's not media's fault per se, the main problem is that ads have been sold. You can't sell a blank newspaper full of ads, broadcast white noise bracketed by commercials, or expect people to visit a website full of ads with no content.